S2 Big Life 2025
This Carnival Queen is Balancing Culture, Confidence & Carefree Vibes Meet Le’Sha
Meet Le’Sha—a rising face in the carnival scene whose roots span Jamaica, Dominica, and Gambia. While her official journey in mas began in 2017, the seeds were planted long before, dancing through the streets of Notting Hill Carnival as a little girl. With a deep appreciation for Caribbean culture, vibrant costumes, and meaningful community, Le’Sha embodies what it means to celebrate heritage, embrace freedom, and walk the road in confidence. Whether she’s hitting Jouvert at sunrise, modelling for UCOM and IslandMas, or soaking up the Cropover sun with her crew, Le’Sha brings her full self to every moment—with passion, purpose, and pure energy.
Personal Background
1. What is your name and where in the Caribbean are you or your family from?
Hi, my name is Le’Sha, and my family are from Jamaica, Dominica, and Gambia.
2. How did you first get involved in the carnival scene?
My parents would take me to Notting Hill Carnival when I was a little girl. But 2017 was when I really started to get involved in participating in NHC and playing mas. From then on, I’ve joined my family and friends on the road every year since.
3. What does carnival mean to you personally?
To me, carnival is freedom. It’s such a euphoric and beautiful moment to be a part of. Seeing hundreds and thousands of people come together to celebrate and enjoy the different Caribbean cultures is heartwarming. I truly feel that carnival is one of those few events where everyone is encouraged and can be themselves unapologetically, which is such a blessing.
4. How would you describe your cultural background and how it influences you today?
I’d describe it as rich, as there are so many cultures that I’ve been fortunate to experience. Not only do I have my family cultures, but my godmothers’, my friends, even people I’ve randomly met, they have shared so much with me. It’s so inspiring to make and retain those connections. Being able to recognise the similarities and differences across cultures is so rewarding and has helped me appreciate carnival even more, for what it is.
Carnival and Modelling Experience
5. How long have you been modelling or participating in carnival events?
I’m new to the modelling game. I modelled for UCOM twice last year and IslandMas once this year. In terms of carnival events, outside of Carnival Sunday and Monday, I attended my first jouvert in 2021 and never looked back.
6. What was your very first costume or band experience like?
I wore my very first costume at 18 with Hotwax, and it made me feel like I was officially a part of something big and really special.
7. Do you prefer traditional carnival costumes or modern, more daring designs? Why?
I love seeing traditional costumes on the road, as they remind you of the history and the deeper meanings behind their creation. However, I love wearing the modern and daring costumes because they are just stunning. I am fully locked in with super-gemmed bodywear and big feathered backpacks. But generally, the craftsmanship and processes that go into designing and making costumes are mind-blowing.
8. Which Caribbean carnivals have you participated in so far? (Trinidad, Jamaica, Barbados, etc.)
I’ve already done St Lucia, Barbados, and Grenada. There’s more on the bucket list to tick off – Jamaica, Dominica, Trinidad, etc.
9. How do you prepare mentally and physically for carnival season?
Most importantly, I have a countdown on my phone for any carnival I’m attending to really get excited. Then it’s booking and ordering everything in advance – flights, accommodation, costumes, fetes, hair, nails, outfits, and makeup. Also, listening to soca (old and new).
10. Can you share a memorable or favourite carnival moment?
I went to Cropover and Spicemas last year for my 25th birthday with my mum and a big group of 20+ friends. It was the best trip I’ve ever had, and getting to share all of those experiences (including seeing Rihanna) with everyone, particularly my mum, was one for the books.
Culture and Identity
11. How important is it for you to represent your heritage through carnival?
It’s so important, I’ve learnt so much about my heritage through carnival. It’s a proud feeling to be able to share that with others, especially those who don’t know or misunderstand what carnival represents, as well as how they all differ in their own ways. Plus, carnival is a wonderful way for me to celebrate where I come from and express myself.
12. What challenges have you faced as a Caribbean model in the carnival or fashion world?
Me overthinking and doubting my modelling abilities in those moments, because everyone else makes it look so easy. As I’m new to this, I get so worried and stressed about posing and how I look. But I remind myself that it takes time, and practice.
13. How do you feel carnival empowers women, especially women of Caribbean descent?
I think carnival empowers women through the inclusivity that it promotes. You will always see women of all shapes, sizes, skin tones, ages, and backgrounds travelling the world to play mas. It’s a safe space for Caribbean women to be free. The fact that you can go to fetes and carnivals by yourself and come out with new friends sharing the same sentiment, that will look after you and make sure you enjoy the festivities too, is sensational.
Personally, being on the road in costume with my crew is when I feel the most empowered because we all look amazing and get to share that feeling and vibe of being the prettiest people in the world.
14. Are there any cultural traditions or stories from your island that you love to share or express through your modelling?
I don’t feel like I express any cultural traditions through modelling. However, loads of stories are shared in general conversations at the shoots and launches, which is nice.
The Future and Advice
15. What advice would you give to young women who want to get involved in carnival or modelling?
Carnival is open to everyone, so just be yourself and don’t worry. The carnival community will welcome you with open arms, regardless of what you look like or what you may be insecure about. Sometimes the thought of getting involved can be quite daunting but there is plenty of support around, and plenty of friendships to be made. Ease yourself into scene and take it from there.
16. Are there any designers, bands, or brands you dream of collaborating with?
I would love to work with anyone that would want me to model for them. One of my personal goals for the next year is to model for more bands and designers for the 2026 season.
17. What changes or improvements would you like to see in the carnival or modelling industry?
I’ve got so many for the carnival industry, but here are a few:
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- Putting a deadline on when bands can launch by
- Strictly soca for the road. No drill, rap, hip-hop, afrobeats, amapiano, etc, I don’t want to hear it.
- Bands providing more organised and seamless distribution schedules and collections.
- Making all backpacks detachable because trying to walk through the crowds of Notting Hill with a full backpack on isn’t fun.
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18. How do you stay true to yourself while balancing public attention and your private life?
To be honest, I take a lot of social media breaks because life can be so overwhelming, and
it’s help me to refocus and prioritise. I also talk a lot to my close family and friends, instead of bottling up my emotions. The past 5 years have been hectic, as I’ve been working fulltime during the day, studying at university in the evenings, and caring for my great-gran. So, I treat carnival and music concerts as a break away from the chaos and busyness of general life and trying to achieve my personal goals, as they bring me peace and joy.
Fun Extras
19. What’s your ultimate carnival must-have item (besides your costume)?
A fan because it’s way too hot and packed outside to not be carrying one. Plus, you’ll also always see me with my phone and cup in my hand.
20. If you could describe your carnival vibe in three words, what would they be?
Carefree, energetic, and that girl.
Contact/Socials
@sha.jjx
Le’Sha may be new to modelling, but her spirit is already making waves. In a world that often asks women to dim their light, she’s choosing to shine brighter—unapologetically Caribbean, fiercely confident, and always “that girl.” With dreams to collaborate with more bands, advocate for carnival improvements, and represent her multifaceted culture, she’s proof that showing up as your authentic self is the boldest move you can make. For Le’Sha, carnival isn’t just a moment—it’s medicine, movement, and magic. And she’s just getting started.
Images by:
From St. Lucia to Notting Hill: Kim’s Carnival Crown Never Slips
Meet Kim – a radiant force in the carnival scene whose journey began on the vibrant streets of St. Lucia, side-by-side with her granddad, absorbing the soul of carnival culture. From that early love blossomed a modeling career draped in feathers, sequins, and heritage. Whether on the road with Trinity Design Collective or seeing her image boldly on the side of an RDR truck, Kim embodies what it means to honour tradition while championing a future that embraces body positivity, cultural pride, and creative expression.
Personal Background
- What is your name, and where in the Caribbean are you or your family from?
My name is Kim, and my whole family is from the beautiful island of St Lucia - How did you first get involved in the carnival scene?
I’ve always been in love with carnival—going and watching the parades with my granddad by the side of the road in St Lucia, but officially, when I turned 16, I
Kim Worlmag Model Feature participated in my first Notting Hill in costume alongside my mum and aunties in Trinity Design Collective, which I then modelled for them every year after that.
- What does carnival mean to you personally?
Carnival is a preservation of traditions and the ability to reimagine them in the current day. It for sure connects a new generation to their roots and their culture, and it’s an expression of creativity. It allows the craft, graft, and passion that originated in the early days to shine through in the current day.
Carnival & Modelling Experience
5. How long have you been modelling or participating in carnival events?
I have modelled every year since I was 16 years old to the current day (a long time) with a variety of bands, including Trinity Designs Collective as a part of Chocolate Nation, Neola Designs as a part of RDR, and Karnival Mania
6. What was your very first costume or band experience like?
My first costume experience was empowering. I jumped with my mum, sister, and family friends I grew up calling aunt. It was beautiful seeing women of all different ages, shapes, and sizes in their costumes, having an amazing time and looking amazing whilst doing it. It instilled confidence and body positivity in me moving forward.
7. Do you prefer traditional carnival costumes or modern, more daring designs? Why?
I think there is beauty in both. Traditional costumes have a real connection to our heritage and take so much craft, especially when you consider the individual large costumes they still compete with in the Caribbean. But I think modern costumes also have their space as the colours and new creations in style bring carnival to a new generation. I think, more than anything, the culture behind carnival needs to be at the forefront of why we all do it, so no matter what section or costume you pick – it’s with the education and the understanding of where it comes from.
8. Which Caribbean carnivals have you participated in so far? (Trinidad, Jamaica, Barbados, etc.)
St Lucia, Barbados, Trinidad, Notting Hill, and Berlin
9. How do you prepare mentally and physically for carnival season?
I think the pre-Soca Season fetes are always great preparation for the actual day of carnival, as you reconnect with old faces; you get to grips with new music and any new dances. Songs that didn’t hit in your bedroom may change your mind at the actual party – which just takes the vibe to the next level on the road.
10. Can you share a memorable or favourite carnival moment?
Seeing myself on the side of the RDR truck last year. In my career, I have achieved a lot that I am proud of, but this hit me so differently because it was so deeply
connected to my culture. It was something I could see and share with my grandad and family, and they knew how much it meant to me and how big it was, without needing to explain it.
Culture and Identity
11. How important is it for you to represent your heritage through carnival?
So important. St Lucians are super proud of where we are from and our island, especially as growing up, there weren’t many of us and we would often be dismissed as Jamaican. Watching us really show up in music and having people directed to our island to experience every part of it that we love – always feels good.
12. What challenges have you faced as a Caribbean model in the carnival or fashion world?
I won’t lie and say I’ve faced much. I mean, there is always stuff we go through – whether that is battling the egos that happen behind the scenes, but I’ve always modelled for designers I have personal relationships with, so I often manage to avoid any unwelcome situations.
13. How do you feel carnival empowers women, especially women of Caribbean descent?
I feel like – especially nowadays – we are embracing diversity, whether it’s darker skin or larger figures, and I LOVE IT. We as a people are made up of all different beautiful women, and a darker side of our history has been the colourism that our history has brought with it. The growing push from designers to be more representative in their model selection is helping to change some of that.
The Future and Advice
15. What advice would you give to young women who want to get involved in carnival or modelling?
Use your socials and networks to your advantage. Sooner or later, taking nice pictures just won’t cut it. We are moving into a more digital world with online launches, and designers are looking for ever more innovative ways to get their designs seen and
purchased. Having interesting cultural content, connections, and gravitas in the soca scene and being able to be passionate and help bring their creativity to life and on a bigger stage will become a big part of the modelling experience.
16. Are there any designers, bands, or brands you dream of collaborating with?
I can’t answer for me specifically, but I can answer for the Soca scene in the UK. I work with brands in my day-to-day life, and have worked hard in bringing brands authentically into our culture. I would love to see the likes of a Pepsi collaborate in the scene in a big way with BIG BUDGET. Helping to bring the entertainment they’re known for into the soca experience.
17. What changes or improvements would you like to see in the carnival or modelling industry?
I would like to see fairer standards in modelling. A lot goes into modelling, which is expensive. From hair, nails, waxing, and having the right accessories. I don’t necessarily feel that it is reciprocated from the bands in terms of pay, travel, and even discounts offered back to the models. That for sure needs to change.
18. How do you stay true to yourself while balancing public attention and your private life?
I feel like I’m a very private person anyway. My job is working with global brands and celebrities, so it feels like it helps put things into perspective as to what REAL fame or attention looks like – and why that’s not always desirable.
Fun Extras
19. What’s your ultimate carnival must-have item (besides your costume)?
My must-have for sure is my St Lucia flag. It has seen me through many a carnival, and if there is a malfunction in my costume, my flag is a good little tie/cover-up
20. If you could describe your carnival vibe in three words, what would they be?
MUST PRESS GASSSSS!
Contact/Socials: @kimmyimpossible
Kim’s story is more than sequins and soca – it’s a powerful reminder that carnival is a cultural connector, a stage for empowerment, and a mirror of identity. Whether she’s waving her St. Lucian flag or pushing for fairer treatment for models, Kim continues to blaze a path for others to follow – with purpose, passion, and pure GASSSS.
Images By:@biggie_wuk
Meet Eedy – Empowering Minds, Embracing Curves One Carnival at a Time
Hailing from the vibrant hills of Dominica to the pulsing streets of UK carnivals, Eedyasmine carries her culture, courage, and calling wherever she goes. A trailblazer in both the modelling world and mental health space, she’s not just showing up—she’s shifting narratives. As one of the UK’s first plus-sized carnival models and a dedicated mental health professional, Eedy redefines representation with every feathered costume and every healing conversation. Her story is deeply rooted in resilience, faith, and the celebration of her Caribbean identity. In this feature, she opens up about reclaiming space, challenging industry norms, and showing the world what it truly means to wear both purpose and power.
Personal Background
- What is your name, and where in the Caribbean are you or your family from?
My name is Eedy, I’m from the beautiful island of Dominica. It’s more than a birthplace—it’s my anchor. I return every year because no matter where I go, Dominica is home.
- How did you first get involved in the carnival scene?
I’ve been going to carnival for as long as I can remember, both in the UK and back home in Dominica.
- What does carnival mean to you personally?
Carnival is liberation. It’s a time when you can fully embrace who you are—body, soul, and spirit. It’s about heritage, celebration, and standing boldly in your skin. For me, it’s also a way of healing—a reminder that joy is my birthright.
- How would you describe your cultural background and how it influences you today?
My Dominican heritage is rich with rhythm, resilience, and a deep connection to community. That spirit shapes how I show up in the world—confident, grounded, and proud to represent a culture that has overcome so much with grace and fire.
Carnival & Modelling Experience/Work
- How long have you been modelling or participating in carnival events?
I’ve been modelling in carnival since 2018 as one of the first plus-sized models in the UK. Being on the frontline with feathers, beads, and a bold presence is just an extension of my love for our traditions and my passion for body positivity. I didn’t see anyone who looked like me in a costume, and I knew that had to change. So I became the representation I wanted to see—and I’ve been pushing that movement ever since.
- What was your very first costume or band experience like?
Unforgettable. I was nervous, but once I stepped onto the road, something clicked. The music, the energy, the crowd—it was euphoric! And seeing how people responded to me, to a curvier woman in full costume, was affirming in every way.
- Do you prefer traditional carnival costumes or modern, more daring designs? Why?
I appreciate both. Traditional costumes honour our roots and carry history, while modern designs allow us to express boldness and redefine beauty. I especially love when curvy designs bring both together—elegance and edge in one look.
- As a curvy model, what challenges have you faced in the fashion industry, and how have you overcome them?
One major challenge is being treated as an afterthought—whether it’s a lack of size-inclusive costumes or being overlooked in casting. I overcame that by being persistent, creating visibility, and starting conversations that challenge the norm. Representation matters, and I refuse to shrink to fit a standard I wasn’t made for!
- You’re also a dedicated mental health professional. What inspired you to pursue this path?
My own journey with mental health—rooted in surviving childhood abuse, led me here. I know what it feels like to struggle in silence, and I wanted to be someone who could help others find their voice, heal, and thrive.
- Can you share a moment in your career that was particularly rewarding or transformative?
A young woman came up to me in tears and told me that seeing me in costume gave her the courage to wear one herself. We met on the road and shared such a beautiful moment. That moment reminded me why I do this—it’s bigger than fashion. It’s about visibility, empowerment, and changing narratives.
- How do you practice self-care to maintain your well-being in both professions?
Self-care for me is multi-dimensional. First and foremost, I PRAY. Jesus is my everything, and without him, I genuinely wouldn’t be here today. I also lean on therapy and quiet time. I ensure I stay connected to my support system. I also protect my energy by setting boundaries—and reminding myself that rest is productive too.
- In what ways do your experiences in mental health influence your modelling approach, and vice versa?
My mental health background gives me a deep sense of empathy and self-awareness in modelling. I don’t just wear costumes—I wear purpose. And modelling reminds me to celebrate myself, which strengthens the confidence I bring into my therapeutic work.
- What misconceptions about mental health and body image do you aim to challenge through your work?
That healing is linear, or that beauty has one definition. I challenge the belief that you can’t struggle and still shine. We can be healing and whole, vulnerable and powerful.
Culture and Identity
- How important is it for you to represent your heritage through carnival?
Extremely. Every time I step out in costume, I’m representing my island and a culture rich in rhythm and resilience. It’s a way to honour where I come from and keep our stories alive.
- What challenges have you faced as a Caribbean model in the carnival or fashion world?
The fashion world can be very Eurocentric, and even within carnival, curvier Caribbean models often have to work twice as hard for half the visibility!! I meet those challenges head-on by making space where there was none before.
- How does carnival empower women, especially women of Caribbean descent?
Carnival permits us to take up space unapologetically. For Caribbean women especially, it’s a celebration of our strength, sensuality, and spirit. It reclaims narratives and reminds us that we are the standard, not the exception.
- Are there any cultural traditions or stories from your island that you love to share or express through your modelling?
Dominica is known as the Nature Isle, and I often channel that in my presence—bold, untamed, and grounded. I love storytelling through movement and colour, and I bring that earthy, powerful energy to everything I do.
The Future and Advice
- What advice would you give to individuals aspiring to pursue careers in both creative and caregiving fields?
Protect your passion. Both spaces can be draining, so build a strong foundation in self-worth and rest. Know that your story is your power, and there is space for you to be both healer and creator.
- Are there any designers, bands, or brands you dream of collaborating with?
I’m open to working with anyone who truly values inclusion and authenticity. I’d love to collaborate with brands that use their platforms to celebrate diversity, not as a trend, but as a commitment. But I have to big up Kevnee_Designs because honestly, he really pushed me out of my comfort zone by believing in me, allowing me to be the model I am today!
- What changes or improvements would you like to see in the carnival or modelling industry?
More size-inclusive costumes that don’t compromise style. A lot more darker skinned models too! The costumes literally beam off their skin, and I love it. More curvy bodies in front of the camera, too!
- How do you balance the demands of your modelling career with your responsibilities in mental health care?
Balance for me means intentional scheduling, honest communication, and listening to my body. Some weeks are heavier in mental health work, others in creative pursuits. I stay aligned with my “why” in both fields. Some days I struggle to focus and even get out of bed, but again, I remember my why.
- What are your future aspirations in both modelling and mental health advocacy?
I want to expand both. In modelling, I aim to break more barriers for curvy Caribbean women all over the world! I want it to literally be the NORM that EVERY band will have a curvy model in each section when launching costumes. We need full coverage options too, so we feel welcomed. In mental health, I want to run workshops and create safe spaces rooted in healing and empowerment, especially for survivors like me. I would like to study psychotherapy down the line, but we’ll see 😊
- What’s your ultimate carnival must-have item (besides your costume)?
My handheld fan, lashes, bedazzled Crocs, and lip gloss!
- If you could describe your carnival vibe in three words, what would they be?
Fearless. Fun. Unapologetic.
Contact/Social Media
Eedyasmine On Instagram and TikTok 😊
Whether she’s guiding a client through a healing breakthrough or dancing fearlessly in costume, Eedy is a force of unapologetic joy and strength. Her commitment to representation, wellness, and cultural pride is not a trend—it’s a movement. By embracing every part of her journey—from trauma survivor to confident carnival queen—she’s inspiring others to stand boldly in their truth. As she continues to build bridges between creativity and care, one thing is clear: Eedy isn’t just walking in purpose—she’s paving a path for others to follow.
Images by | @d.tobierre | @devantayj | @draculaxproductions
Meet Melissa-Ebony Cumberbatch
She is Radiant, bold, and rooted in her culture. Melissa-Ebony represents the vibrant spirit of the Caribbean carnival wherever she goes. Hailing from a mixed Caribbean heritage, she has been lighting up the streets and stages with her energy and undeniable presence.
Personal Background
1. What is your name, and where in the Caribbean are you or your family from?
Melissa-Ebony Cumberbatch – Jamaica, Dominica, Barbados
2. How did you first get involved in the carnival scene?
Growing up, my parents and family made attending Notting Hill Carnival a tradition. I’m also friends with a designer who invited me to model for him at an event in 2018 and model for his launch in 2022.
3. What does carnival mean to you personally?
For me, carnival is a sense of ‘home’ – it keeps me linked to my heritage whilst being in the UK.
4. How would you describe your cultural background and how it influences you today?
I spent much of my childhood in the Caribbean, specifically Jamaica, and this experience plays a major part in why I’ve always loved representing my heritage.
Carnival & Modelling Experience
5. How long have you been modelling or participating in carnival events?
I’ve been attending carnival since age three & Modelling for carnival bands for 3 years.
6. What was your very first costume or band experience like?
My very first costume was when I was around 5/6. I enjoyed myself as I was with family on the road.
7. Do you prefer traditional carnival costumes or modern, more daring designs? Why?
It’s 50/50. I enjoy seeing traditional costumes as they ensure culture isn’t lost, even though carnival continues to grow. However, as someone who also models, I enjoy wearing the modern, more daring costumes.
8. Which Caribbean carnivals have you participated in so far? (Trinidad, Jamaica, Barbados, etc.)
None yet, but I plan to attend a few in 2026.
9. How do you prepare mentally and physically for carnival season?
Going to the gym, having self-care days, and practicing makeup ideas and hairstyles.
10. Can you share a memorable or favourite carnival moment?
Seeing my modelling picture on a carnival truck for the first time. One of my best memories.
Culture and Identity
11. How important is it for you to represent your heritage through carnival?
Very important! Carnival is more than just looking cute in a costume and dancing to music. It keeps us connected to our roots, and it’s essentially a celebration of our history and culture.
12. What challenges have you faced as a Caribbean model in the carnival or fashion world?
Whilst being a model, a lack of organisation can play a major part in how a shoot goes. Sometimes, if they run behind schedule, my set time is rushed, and I don’t feel I’ve produced the best content. In other shoots I’ve done outside of the carnival scene, some makeup artists fail to cater to women of darker skin tones, such as myself. It sometimes ends up with me fixing my own makeup.
13. How do you feel? Do you feel carnival empowers women, especially women of Caribbean descent?
Carnival is for women of all shades, shapes, and sizes. It gives women a chance to express themselves, represent their heritage, feel cute, and have a great time.
14. Are there any cultural traditions or stories from your island that you love to share or express through your modelling?
I haven’t had the opportunity to reflect on any of my cultural traditions whilst modelling. However, I have the opportunity to model for sections designed by a Jamaican and a Dominican designer.
The Future and Advice
15. What advice would you give to young women who want to get involved in carnival or modelling?
I would say put yourself out there! You don’t know where one small step can take you. From my personal experience, this is something I never imagined I would be doing, and now I enjoy and love modelling the costumes.
16. Are there any designers, bands, or brands you dream of collaborating with?
I’ve been blessed enough to work with a vast number of UK bands and brands. I would love to start working with more international bands, too.
17. What changes or improvements would you like to see in the carnival or modelling industry?
I would say more organisation. In the past few years, band launches have become more diverse and show representation of all skin tones and sizes – it’s great to see!
18. How do you stay true to yourself while balancing public attention and your private life?
Even though I model, I feel that I am still quite reserved and practice keeping my private life away from my social media. I still have a 9-5 and live a normal life, quite like most people, which I think keeps me grounded.
Fun Extras
19. What’s your ultimate carnival must-have item (besides your costume)?
Thigh bag, lip gloss, mini fan, wipes/tissue, and my phone
20. If you could describe your carnival vibe in three words, what would they be?
Fun, free, and Radiant
Socials/contacts
@melissaebony
Melissa-Ebony isn’t just a carnival beauty — she’s a celebration of culture, strength, and joy. With every step, every costume, and every appearance, she keeps the Caribbean spirit alive and thriving.
Imagies by @valjuma | @d.tobierre | @biggie_wuk
I-Octane’s “God & I” Dominates
I-Octane’s “God & I” Dominates: #1 Reggae
Album, Historic Hip Hop Crossover, and
Global Momentum
May 2, 2025
International reggae superstar I-Octane continues to break barriers and make history with his powerful new album “God & I.”
This week, “God & I” officially reached #1 on the Reggae Albums Chart, with a majority of the album’s tracks also charting individually within the Top 100. This remarkable accomplishment reaffirms I-Octane’s position as one of reggae’s most important and enduring voices.
Before today’s chart correction, “God & I” made headlines by debuting at #10 and trending as high as #9 on the Hip Hop Albums Chart a rare and historic feat for a project rooted firmly in reggae. Without intentionally targeting the hip hop market, the emotional honesty, musical versatility, and cross cultural resonance of “God & I” allowed it to surpass some of the biggest names in music today, including Kendrick Lamar, highlighting the deep influence of reggae across global music genres.
A Celebration of Faith, Resilience, and Authenticity “God & I” is more than just an album it is a profound testament to personal growth, spiritual resilience, and the power of music to connect hearts across the world. In I-Octane’s own words:
“This album is a reflection of my journey through struggles, faith, victory, and everything in between. ‘God & I’ is about staying grounded, knowing where your strength comes from, and never losing yourself, no matter how rough the road gets.”
The Team Behind the Success
The visual branding and creative direction for “God & I” were masterfully led by Bling Blang, whose dynamic artistry brought the album’s powerful themes to life.
All official graphics and design work for the album were expertly completed by Advance Starr Graphics, adding bold visual storytelling that matched the album’s emotional depth and global appeal.
I-Octane is managed by Wendy Morgan, whose unwavering guidance continues to elevate his career to new heights.
The album is distributed globally through Music Exchange, making it easily accessible to fans worldwide.Legal representation for I-Octane and the “God & I” project is provided by Davis Wilson Law /Law for Creatives, safeguarding the integrity and business excellence of the brand at every stage.
A Launch to Remember
The “God & I” Album Launch Event was a monumental success, bringing together true
supporters, key members of the music industry, media representatives, and loyal fans.
The energy and support during the launch reaffirmed I-Octane’s impact and the strong
connection he shares with his audience. It was not just a celebration of music; it was a spiritual and cultural movement that set the tone for everything to come.
What’s Next: Touring the World
With the phenomenal success of “God & I,” I-Octane is preparing to embark on a major
international tour, aiming to bring the album’s spirit of perseverance, hope, and faith to fans around the globe.
Tour dates across the United States, Europe, and the Caribbean will be announced soon,
promising unforgettable live performances that blend I-Octane’s legendary energy with the
deeper, soul-stirring themes of this new body of work.
Fans can expect nothing less than powerful, transformative experiences when I-Octane steps on stage.
“God & I” is available now on all major streaming platforms.
FOR PRESS, INTERVIEWS, TOUR INQUIRIES, AND PARTNERSHIPS:
Wendy Morgan
Beautiful People Management
786-683-9041
beautifulpeoplemgt@gmail.com/ ioctane.business@gmail.com
Keisha White Returns With Smash Single Don’t Wait
Keisha White Returns With Powerful New Ballad “Don’t Wait” – A Stirring Soundtrack for Life’s Big Moments
[May 2nd, 2025 – London, UK] – Acclaimed British R&B songstress Keisha White makes a compelling return to the spotlight with her brand-new single, “Don’t Wait” — a soul-stirring ballad that blends raw emotion with cinematic intensity. The track, available now on all major platforms, reaffirms Keisha’s place as one of the UK’s most emotive vocalists.
A song that speaks directly to the heart, “Don’t Wait” arrives as an anthem of urgency, vulnerability, and hope. With lush orchestration and a vocal performance brimming with passion, Keisha captures the weight of missed chances and the beauty of acting on love before it’s too late.
“The feel of a song that fits the big moment of an EPIK scene and soundtrack,” says DJ/Producer and music curator Epik Jones, praising the cinematic quality of the track.
A Voice That Defined a Generation
Keisha White first captured the UK’s attention as a teenager with hits like “Don’t Care Who Knows” (featuring Cassidy) and “The Weakness in Me,” a timeless rendition that has become a staple in R&B playlists. Known for her powerful vocals and authentic storytelling, Keisha carved out a unique space in the early 2000s British R&B scene, earning MOBO Award nominations and widespread acclaim.
Her music has been featured on major UK dramas including BBC’s Waterloo Road, where her emotional ballads helped shape key scenes. After taking a step back from the spotlight, Keisha has continued to develop her artistry, working behind the scenes as a songwriter, mentor, and vocal coach for rising talents.
A Bold Return
Now, with “Don’t Wait,” Keisha White is stepping back into the center stage — evolved, empowered, and ready to reclaim her crown.
“This song represents everything I’ve been through and where I’m going,” says Keisha. “It’s about not holding back anymore — in life, in love, in your truth.”
The release is accompanied by a stripped-back, cinematic visual that places her vocals and emotion front and center, allowing the message to shine without distraction.
With more music on the way, “Don’t Wait” marks the beginning of a new era for Keisha White — one where she controls the narrative, and her voice once again becomes the soundtrack for a generation ready to feel deeply.
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LISTEN TO “DON’T WAIT” NOW
Available soon on Spotify, Apple Music, YouTube, and all major streaming platforms.
Follow Keisha White
Instagram: @keishawhiteofficial
Twitter/X: @keishawhitemusic
TikTok: @keishawhitemusic
Website: www.keishawhite.com
For interviews, media inquiries, or booking requests, contact: info@keishawhitemusic.com
Press Contact: info@epikmusicgroup.com
Aneillyon: From Musical Bloodline to Dancehall Spotlight | Exclusive Interview
In this honest and revealing interview, rising dancehall artist Aneillyon sits down with 4eva Sasha to talk about life, music, and mortality. With roots in a musical family, Aneillyon discusses how that upbringing shaped his sound and outlook. He shares his thoughts on two of dancehall’s biggest icons — Vybz Kartel and Alkaline — and reflects on the importance of accepting death to fully embrace life in reference to his latest release, Havens Line. This is Aneillyon like you’ve never seen him before.
Byron Messia Opens Up About Mental Health, Music Pressure & “Talibans” Fame in Deep Interview
In an emotional and honest conversation with 4eva Sasha, rising star Byron Messia reflects on the pressures of fame, his hit “Talibans,” and the mental challenges that often go unseen in the music industry.
Speaking exclusively to WORLMAG, Byron shares his journey from St. Kitts & Nevis to the world stage—and what it’s really like to live in the spotlight. The dancehall sensation sheds light on how music has been both therapy and burden, and why more artists need to speak up about their internal battles.
“It’s not every day you get to talk about the person behind the artist,” Byron shares. “There’s a lot of weight we carry that the public doesn’t see.”
Watch the full interview below and follow Worlmag for more real Caribbean stories.
👉 YouTube: @WORLMAG
👉 IG: @worlmag
👉 Website: www.worlmag.com
What is The Impact of Jamaica’s Partner Draw/Round Robin System on the Entertainment Industry Globally
The Impact of Jamaica’s Partner Draw/Round Robin System on the Entertainment Industry Globally
What started as a means to save and accumulate money in the late 50s,60s, etc, for women who didn’t have bank accounts and families who were planning for future endeavors has evolved and remained an integral part of not only Jamaican culture, but Caribbean lifestyle.
The Jamaica Partner draw/Round Robin system (sou-sou, susu, box money, meeting turn, Partner Hand, merry-go-round, Pawdna, San in the Dominican Republic, and Njangi in Cameroon, etc ) has been a long-standing tradition deeply rooted in the Jamaican culture. Historically, these practices have served as a way for individuals to save money, socialize, and support local businesses. However, as these traditions have spread to diaspora communities in the UK, Canada, and the US, they have evolved in ways that are impacting the entertainment industry both locally and globally.
In the diaspora communities, these events have taken on a new form, utilizing DJs to provide entertainment throughout the week, mirroring the weekend entertainment lineups at heavily discounted rates. This has led to a shift in consumer behavior, with individuals becoming reluctant to pay weekend admission fees when they can experience similar lineups at a fraction of the cost during the week. Additionally, the traditional round robin events, where each business hosts an event on their premises, have transformed into larger-scale gatherings at a single venue, attracting non-event-based promoters who capitalize on the industry without contributing to its growth.
As a result, local week-to-week events in clubs, banqueting suites, and halls – the heart of the entertainment industry – have experienced a decline in attendance and revenue. The unsustainable nature of this trend raises concerns about the future of these events and the overall health of the industry. The rise of alternative events such as outdoor festivals, BBQs, weekenders overseas, and concerts for reggae and dancehall artists has become more popular, but at the expense of traditional local events.
Addressing this issue requires a sustainable solution that balances the cultural significance of Jamaican Partner draw and Round Robin events with the need for a thriving and diverse entertainment industry. One potential approach could involve fostering partnerships between traditional event organizers and new promoters to create innovative and inclusive events that attract a broader audience. Additionally, investing in creative marketing strategies and expanding event offerings to appeal to a wider demographic could help revitalize the local entertainment scene.
Moreover, collaboration and community engagement are essential in addressing these challenges, as they are not confined to a single location but have become an international issue affecting the global diaspora. A more sustainable and vibrant entertainment ecosystem can be established by fostering a collaborative approach among stakeholders, including event organizers, artists, venues, and attendees.
In conclusion, while the Jamaica Partner draw/Round Robin system has played a significant role in shaping the cultural landscape of diaspora communities, their impact on the entertainment industry requires careful consideration and strategic planning. By acknowledging the evolving nature of these traditions and embracing innovative solutions, we can ensure that the industry continues to thrive and evolve in a way that benefits everyone involved.
Images from Google