Home Blog

Battle Mode Not Currently Planned For Crytek’s New Shooter

0

The process of getting a movie off of the ground is a lengthy endeavor, with casting standing out as one of the essential elements of the process. Simon Doe has his tongue planted in his cheek as he describes the fictional skills of his advancing agent.Praesent iaculis, purus ac vehicula mattis, arcu lorem blandit nisl, non laoreet dui mi eget elit. Donec porttitor ex vel augue maximus luctus. Vivamus finibus nibh eu nunc volutpat suscipit.
Nam vulputate libero quis nisi euismod rhoncus. Sed eu euismod felis. Aenean ullamcorper dapibus odio ac tempor. Aliquam iaculis, quam vitae imperdiet consectetur, mi ante semper metus, ac efficitur nisi justo ut eros. Maecenas suscipit turpis fermentum elementum scelerisque.
Sed leo elit, volutpat quis aliquet eu, elementum eget arcu. Aenean ligula tellus, malesuada eu ultrices vel, vulputate sit amet metus. Donec tincidunt sapien ut enim feugiat, sed egestas dolor ornare.

“Simon Doe has his tongue planted in his cheek as he describes the
fictional skills of his advancing agent.”Steve Kowalsky

Potenti fusce himenaeos hac aenean quis donec vivamus aliquet, wprdpress integer inceptos curae sollicitudin in class sociosqu netus, euismod tempus fermentum odio gravida eleifend viverra pulvinar inceptos ligula consectetur. Potenti ante porttitor tristique curae scelerisque tristique, dictum eu donec conubia sit rutrum duis viverra in commodo.
Nisi habitasse viverra praesent a maecenas odio erat tristique praesent elementum rutrum maecenas blandit nec curabitur donec, turpis varius etiam felis ultrices sit, per inceptos dapibus fames donec praesent quisque commodo primis proin leo nisl lacinia dictumst justo sagittis luctus vestibulum sed quisque.
[youtube https://www.youtube.com/watch?v=bPh0kfMRIFA]
Potenti fusce himenaeos hac aenean quis donec vivamus aliquet, wprdpress integer inceptos curae sollicitudin in class sociosqu netus, euismod tempus fermentum odio gravida eleifend viverra pulvinar inceptos ligula consectetur. Potenti ante porttitor tristique curae scelerisque tristique, dictum eu donec conubia sit rutrum duis viverra in commodo.

Born into Carnival Playing Mas From 10months Meet Rhianna aka Rhee

0
Rhianna aka Rhee worlmag model feature
Rhianna aka Rhee worlmag model feature

From 10 months old in a pram to confidently gracing the road in full costume, Rhianna—better known as Rhee—has lived and breathed carnival her entire life. With Jamaican and Guyanese roots, she brings a fusion of Caribbean culture that’s as rich and flavorful as the traditions she proudly represents. Modelling for eight years and carrying the spirit of mas deep in her soul, Rhee’s story is one of fearless expression, vibrant energy, and a deep connection to her heritage. Whether she’s on the road in Jamaica or sharing cultural stories through her modeling, Rhee continues to shine as a beacon of Caribbean pride and female empowerment.

Personal Background

  1. What is your name, and where in the Caribbean are you or your family from?

My name is Rhianna known as Rhee, and my background is Jamaica and Guyana.

2. How did you first get involved in the carnival scene?

I was born into carnival. I played my first mas at 10 months. My mum had me in a baby costume in my pram.

3. What does carnival mean to you personally?

Carnival means everything to me, it is where I first learned about my culture and had a home away from home. I spent most weekends and school holidays at carnival camp.

4. How would you describe your cultural background and how it influences you today?

Rhianna aka Rhee worlmag model feature
Rhianna aka Rhee worlmag model feature

My cultural background reminds me of different herbs and spices all blended into one. Creating an explosion of flavour’s that tell stories of resilience, tradition, and vibrant identity.

Carnival & Modelling Experience

  1. How long have you been modelling or participating in carnival events?

I have been modelling in carnival for 8 years now.

  1. What was your very first costume or band experience like?

My first ever time modelling was unforgettable as I was so nervous! I remember the vibrant energy from the crowd, and the support from the band was unmatched!

  1. Do you prefer traditional carnival costumes or modern, more daring designs? Why?

I personally love traditional costumes they tell a story. However, I am loving and enjoying seeing modern day costumes and how evolutionary they have become.

 

  1. Which Caribbean carnivals have you participated in so far? (Trinidad, Jamaica, Barbados, etc.)

I have taken part in Jamaica Carnival

  1. How do you prepare mentally and physically for carnival season?
Rhianna aka Rhee worlmag model feature
Rhianna aka Rhee worlmag model feature

Mentally I prepare by imagining what the road will look like carnival morning. The feeling of the bass pumping through my body as I make my way down the road. Physically?? I’m hitting the gym! Even if it’s in the last week 😂

  1. Can you share a memorable or favourite carnival moment?

I remember one year where the sun was shining so hard and me and my girls were having the time of our lives, no worries no stress just pure vibes. I remember hugging my bestie as we walked down the road.

Culture and Identity
11. How important is it for you to represent your heritage through carnival?

It is very important, I personally feel like I would be doing an injustice if I didn’t represent my heritage.

  1. What challenges have you faced as a Caribbean model in the carnival or fashion world?

Challenges I’ve faced are that you have to be your own cheerleader, not everyone will believe in you or respect you at first, but keep going. When I first started, I used to get upset at not getting certain opportunities, but they have made me stronger and made me go harder over the years. You can’t be everyone’s cup of tea, and that’s okay. Just believe in yourself.

  1. How do you feel carnival empower women, especially women of Caribbean descent?
Rhianna aka Rhee worlmag model feature
Rhianna aka Rhee worlmag model feature

Carnival empowers women, especially those of Caribbean descent, by giving them a space to reclaim and celebrate their bodies, culture, and identities on their terms. Through bold costumes, dance, and music, women can express freedom, confidence, and pride in ways that challenge colonial, patriarchal, and Eurocentric beauty norms. It’s a powerful act of visibility—honoring ancestral roots while embracing the joy and strength of womanhood in a communal, unapologetic way.

  1. Are there any cultural traditions or stories from your island that you love to share or express through your modelling?

Absolutely. Many models from the Caribbean draw inspiration from cultural traditions like Jonkonnu, Jab Jab, Carnival masquerade, or ancestral stories tied to resistance, spirituality, and celebration. Through modelling—whether it’s in costume design, body paint, or storytelling through poses—these elements can be expressed in powerful visual narratives.

The Future and Advice

  1. What advice would you give to young women who want to get involved in carnival or modelling?

Own your identity. Whether you’re on the road in Carnival or in front of a camera, your uniqueness is your power. Don’t feel pressured to fit into narrow beauty standards—Caribbean culture thrives on diversity. Do your research. Know the cultural roots of Carnival and the expectations of the modeling world. Understanding your craft makes you more

Rhianna aka Rhee worlmag model feature
Rhianna aka Rhee worlmag model feature

confident and protects you from exploitation. Set boundaries. Especially in modeling, be clear about what you’re comfortable with. Respecting yourself teaches others to do the same. Surround yourself with support. Find mentors, peers, or communities who uplift you and hold you accountable. Both spaces can be challenging, but you don’t have to navigate them alone. Celebrate yourself. Whether it’s through feathers and sequins or in a photoshoot, let every moment be an expression of your strength, culture, and beauty.

  1. Are there any designers, bands, or brands you dream of collaborating with?

Most definitely! YardMas based in Jamaica

  1. What changes or improvements would you like to see in the carnival or modelling industry?

Better protection and support for performers and models. From fair pay and safe work environments to mental health resources, both industries need stronger systems to protect participants, especially young women. More local leadership. Caribbean creatives—designers, stylists, photographers, bandleaders—should be leading the narrative, not sidelined by foreign voices or investors.

  1. How do you stay true to yourself while balancing public attention and your private life?

Knowing your values and setting boundaries. In the spotlight, it’s easy to feel pressure to perform or please others, but reminding yourself why you started—whether it’s love for culture, self-expression, or community—keeps you grounded. Protecting your peace is key. That means keeping some parts of your life sacred: time with family, personal rituals, or moments offline. Not everything needs to be shared to be meaningful. When you move with intention and stay authentic, the right people will connect with your truth—not just your image.

Fun Extras
19. What’s your ultimate carnival must-have item (besides your costume)?

My hand sanitizer 😂😂 is a MUSTTTTT

  1. If you could describe your carnival vibe in three words, what would they be?

Fearless. Vibrant. Unapologetic.

Contact/Social:

Rhee isn’t just a model—she’s a movement. Her journey through the carnival world speaks to resilience, creativity, and the power of culture to uplift and unite. With every feather, wine, and fierce pose, she reclaims space for Caribbean women to feel seen, celebrated, and strong. Fearless. Vibrant. Unapologetic. That’s not just her carnival vibe—it’s the legacy she’s building with every step she takes.

Images By: @biggie_wuk

Boom Fashion Brand Launch Custom Fit – Denim Wear Edition

0
Boom Fashion Brand Launch Custom Fit - Denim Wear Edition
Boom Fashion Brand Launch Custom Fit - Denim Wear Edition
Boom Fashion Brand Launch Custom Fit - Denim Wear Edition
CLICK FOR FULL GALLERY

 Matt’s BBQ 2025 ft Ding Dong and Yung Bredda Review

0
 Matt's BBQ 2025 Review
 Matt's BBQ 2025 Review
 Matt’s BBQ 2025
If the tweets didn’t already tell you — Matts BBQ 2025 was a rollercoaster of vibes, energy, and a few chaotic moments that didn’t stop the show from hitting – Hainault Recreation Grounds
From the moment the gates opened, the energy was electric. Multiple curated stages catered to the wide musical palette of the UK Caribbean diaspora:
•The Soca Stage was pure joy — colour, wine, and rhythm galore.
•The UK House/Funky Stage featured some grand performances that had even first-timers like @Influential_guy picking up new lessons in crowd engagement.
•The Main Stage, however, stole much of the attention, with lively DJ sets powered by vibrant hosts, surprise guests, and high audience interaction.

 Matt's BBQ 2025 Review

Standout Performances
•Yung Bredda delivered not just vibes but a visual spectacle, with carnival-costumed dancers turning the stage into a mini-road march.
•Ding Dong’s crowd surfing moment became an instant timeline legend, as noted by @Ikkyx2 and others who woke up to it flooding social media.
•Sneakbo’s appearance sparked debate. While some like @MalachidotMC noted tension during his set, others like @safhisticated_x were hyped just to see him in the end.
Sound & Setup
The event featured multiple stages with diverse genres, but there was noticeable inconsistency in the sound systems. Likely due to local noise restrictions, the bass and clarity fluctuated — something that left some sets feeling underpowered.

 Matt's BBQ 2025 Review

BBQ or Just a Big Show?
One fair critique: the “BBQ” feel could’ve been stronger. While the name promises a food-and-vibes block party, the event felt more like a multi-stage festival. Many guests missed a unified food court, family-style chill zones, and the kind of open “cookout” atmosphere that the brand originally stood for. It’s something that, if refined, could transform the event from a “madness with music” to a fully immersive cultural day out.
Social Buzz
The timeline spoke loud:
•“Matts BBQ went off yesterday 🔥🔥🔥” – @xMiss_Sharnax
•“I need to attend next year. It looks LIVE.” – @Its_Ebz
•“Matts BBQ was a vibe. Very mature despite the nonsense… 80s and early 90s babies settings. Y’all can keep City Splash.” – @Shokyra
•“Bro, Matts BBQ was really something.” – @FlyMan_T
From laughter and learning to chaos and crowd surfing, this year’s edition left no one indifferent. One thing’s certain: Matts BBQ is a cultural moment, and if they tighten the technicals and bring back that authentic cookout soul, next year will be untouchable.

Soca Was Soca-Ring: Patience Remembers Her Favourite Mas Moments

0
Patience website banner
Patience website banner

Patience carnival model Feature banner

Bold, unfiltered, and full of life — meet Patience, better known as Pasyh, a Ugandan-born carnival model making waves in the UK carnival scene. From cheerleader roots to teen masquerader and now a familiar face in top bands like Exotic Mas and Xtreme, her journey is driven by passion, resilience, and an unapologetic love for the culture. With every step she takes on the road, Pasyh blends her East African roots with Caribbean flair, proving that carnival is as much about unity and expression as it is about feathers and finesse.
  1. What is your name, and where are you or your family from?

My name is Patience, also known as Pasyh & I’m of Ugandan descent. Shocke,r I know looool.

2. How did you first get involved in the carnival scene?

I got involved in the carnival scene through my old cheerleading team, Angels Cheerleading Academy. It’s with them I attended my first carnival at thirteen and also modelled my first costume for one of the members on my team at eighteen.

  1. What does carnival mean to you personally?

Patience carnival model Feature banner

To me, carnival means unity, community, and vibrant energy. A time that brings people from all walks of life together to create an immersive atmosphere.

  1. How would you describe your cultural background and how it influences you today?

Being from East Africa, we are known for having a good time and pure enjoyment. Which is literally my personality to a T. We love music, especially Caribbean music & because of this it was easy for me to fall in love with soca and carnival as a whole.

  1. How long have you been modelling or participating in carnival events?

I’ve been modelling since I was 18, like I mentioned previously, I started out doing teen section with tropical fusion and then I worked with my friends’ small band, Exotic Mas, where I wore a backline costume.

  1. What was your very first costume or band experience like?Patience carnival model Feature banner

When I first started, I was just happy to be there and to finally be part of the scene in a more pre- productive way. Because when I first attended my first carnival (13), I said to myself I wanted to be a part of it more and create an impact.

  1. Do you prefer traditional carnival costumes or modern, more daring designs? Why?

I prefer the modern vibes because I like how my body looks in it but I do feel like we should bring back some more traditional options (especially for Sunday) and for those that want to be a bit more covered up

  1. Which Caribbean carnivals have you participated in so far? (Trinidad, Jamaica, Barbados, etc.)

Unfortunately, I haven’t attended any outside London, so I feel like I haven’t experienced carnival to it’s full capacit,y but I would like to attend Trinidad, Barbados, St Lucia, Miami, and all of them TBH

  1. How do you prepare mentally and physically for carnival season?

I trust the process, I take it as it comes because I enjoy it so much I know that every year it will only get better.

  1. Can you share a memorable or favorite carnival moment?Patience carnival model Feature banner

My favourite carnival was when I was 16 I went with my cousin and best friend, we’d saved up for our costumes and we were so proud of ourselves. We were in the teen section but no one could tell us nothing, and the Soca was soca-ring that year

  1. How important is it for you to represent your heritage through carnival?

It’s more important for me to connect with people if I’m honest and sing at the top of my lungs. I love my heritage, though; I do & I love seeing my fellow Ugandans on the road

  1. What challenges have you faced as a Caribbean model in the carnival or fashion world? 

When I first started modelling, I didn’t see much representation when it came to dark skinned models and having a baby face didn’t help either so working with different bands wasn’t easy, so I remained loyal to the ones I knew (Exotic Mas & Xtreme) When people saw I was selling out costumes, things started to change

  1. How do you feel Carnival empower women, especially women of Caribbean descent?

Wow, in a world where women are overly sexualised, Carnival moves away from that

Patience carnival model Feature banner

stigma. This is why I do it, we are seen as works of Art, God’s true creation and we are uplifted for our different body shapes and sizes. It’s the one place without a doubt I know women are seen as gifts and we are truly appreciated

  1. What advice would you give to young women who want to get involved in carnival or modelling?

I would tell them to know their ‘Why’ because that’s always important and it will keep you humble. Once you’ve understood that, the next thing would be believing in yourself worth so you don’t rely on other people’s options on your craft. Because it’s a craft at the end of the day and you genuinely have to believe in yourself or else you may become envious of others, or dishearten when you get rejected.

  1. Are there any designers, bands, or brands you dream of collaborating with?

YES!!  LISTEN TO ANY BIG BANDS/ DESIGNERS IN THE CARIBBEAN, HIT YOU’RE GIRL UP. MIAMI AND TORONTO TOO, I’M TRYING TO BE WORLDWIDE x

  1. What changes or improvements would you like to see in the carnival or modelling industry?

When it comes to the UK bands, I’d like to see you guys put more budget into your pre-

Patience carnival model Feature banner

productions & I’m talking set design, creative directors, photographers & models. Tell a story with your costumes, don’t just have a theme, dedicate time into it because that’s what will help to bring in Masqueraders. Its Marketing is it not? Also finding more sponsorships, these big brands want to be involved, but they don’t know what bands to turn to.

  1. How do you stay true to yourself while balancing public attention and your private life?

To maintain a balance, I’ve split my social media’s up (but my name is the same on all platforms so it’s easy to find me). Instagram is where I showcase my craft in regards to modelling but I’ll still give a bit of personality on my story, Snapchat & YouTube is where it gets more personal and TikTok is just for fun vibes. I’m not famous yet so it’s not that hard if I’m honest

  1. What’s your ultimate carnival must-have item (besides your costume)?

My must have is a fan, lip-gloss and my cup

  1. Patience carnival model Feature bannerIf you could describe your carnival vibe in three words, what would they be?

My vibe….? LLLOOOL carefree, energetic, wholesome

Patience is more than just a face in a costume — she’s a voice for representation, a believer in sisterhood, and a creative force advocating for higher standards in UK carnival production. Whether she’s turning heads in daring designs or calling for more storytelling and sponsorship in mas, she’s doing it all with heart and humour. Her vibe? Carefree, energetic, wholesome — and always 100% authentic.

Aurora Soca Playground 2025

0
Aurora Soca Playground 2025
Aurora Soca Playground 2025
Aurora Soca Playground 2025
CLICK FOR FULL GALLERY

Built to Clash, Born to Juggle: Heavy Hammer Sound’s Global Impact

0
Heavy Hammer Feature worlmag website main Image
Heavy Hammer Feature worlmag website main Image
In the late 1990s, deep in the southern Italian region of Salento, two reggae enthusiasts named Raffa and Quasta initiated a musical movement that would one day resonate across continents. Inspired by the raw, militant rhythms of riddims like Pepperseed and Arab Attack, they crafted their own sound system from scratch, laying the foundation for what would become Heavy Hammer Sound.

More than just DJs or selectors, Heavy Hammer is a cultural force—championing reggae and dancehall not only through dubplates and sound clashes but by building community, preserving tradition, and pushing the boundaries of what a European sound system can achieve. With decades of experience, global clashes, and a powerful commitment to roots and culture, their story is one of passion, precision, and purpose.

raffa, dj charly , boris, gecky, lele

Origins & Formation
1. How did Heavy Hammer Sound come into existence, and what inspired its name?
The founding team consisted of Raffa and Quasta. Back in 1999, inspired by local sound crews (like Sud Sound System), we began collecting 7″ records, built our own sound system, and promoted reggae parties in our area (Salento, southern Italy). Riddims like Pepperseed, Arab Attack, Joyride, and The Bug feature drum patterns that sound like hammer blowsand that became our signature: Heavy Hammer Sound!
2. Can you share the story behind the group’s formation and initial vision?

Reggae and dancehall parties in Italy have always had a political aspect, and we’ve always

Worlmag raffa, dj charly , boris, gecky, lele

been part of this movement. Attending those parties ignited an even greater passion in us. We decided to build our own sound system and spread this music and its message even further.
There was also the entertaining side of itletting people dance and feel good after a long day or week of work.
It has always been a mix of spreading the culture and providing entertainment.

3. What were some of the early challenges you faced in establishing yourselves in the reggae scene?

Finding a place to buy records in the beginning was a challenge. Imagine trying to find them in the late ’90s, basically without an internet connection.
We were lucky to have One Love Hi Powa, with their shop in Rome and a distributor in Jamaica. But back then, orders were made by fax or phone call. Sometimes you had to buy records just by trusting the label name, the artist, or the seller’s suggestions.

Worlmag raffa, dj charly , boris, gecky, lele

Musical Journey & Style
4. How would you describe your musical style and its evolution over the years?

To be honest, I can’t really say. We play in different styles. We do soundclashes, we perform at hardcore (brand new or old school) dancehall parties in fancy clubs, and sometimes at old-school reggae parties in abandoned, illegal buildings.
We love Jamaican music so much that we’ve tried to study every aspect of it. We can adapt our style to any kind of crowd or situation.
One thing has changed over the years: in the early days, we made and played a lot of remixes. Then we started recording dubplates, and that reshaped our selections a bit.

5. What influences have shaped your sound and performance approach?

The name that influenced us the most in the beginning was definitely Fire Links. Then I

Worlmag raffa, dj charly , boris, gecky, lele

would say Tony Matterhorn, Black Chiney, and Renaissance. Fast juggling, remixes, dubplates that was the vibe. Those influences came from the cassettes we were able to find over the years. Then, here in Italy, we had the chance to witness sounds like I&I Project, Sud Sound System, One Love Hi Powa, and Bass Fi Mass with our own eyes.

6. How do you select tracks and dubplates to maintain a unique identity?

We studied a lot of music from the ’70s, ’80s, and ’90s, and we’ve always tried to stay up to date with new releases. We aim to play a bit of everything, keeping the right balance without disappointing anyone in the crowd. We also like to surprise people with unexpected dubplates it could be a brand-new song, or maybe unreleased, a rare artist, or a simple dubplate on an unusual/crazy riddim.

International Presence
7. Heavy Hammer Sound has performed globally; how do international audiences receive your music?

Anytime we played outside of Europe, which I’d say is our comfort zone, we always had

Worlmag raffa, dj charly , boris, gecky, lele

great experiences. Playing in front of Jamaican (or Caribbean) audiences is especially challenging for us. We’ve had the chance to perform in front of very diverse crowdsin places like London, the Bronx, Brooklyn, Queens, Jamaica, California, and Japanand every time, we received a great response. I feel like Jamaican people in particular really love and appreciate when someone from an unknown place in southern Italy is genuinely interested in and passionate about their culture.

8. Can you discuss a memorable international performance and its significance?Worlmag raffa, dj charly , boris, gecky, lele

Definitely when we played the Irish&Chin World Clash 2012 at Pier 1 in Montego Bay.
Growing up as a clashing sound system and a clash fan, playing at Pier 1 was a dreama dream that, at times, we thought might never come true. Being on that flyer and clashing against Bass Odyssey, Black Kat, Black Blunt, Jaro, Rootsman, and Code Red was the fulfillment of that dream. We didn’t bring the trophy back to Italy, but we got one of the biggest forwards of the night when we played a Beenie Man–Bounty Killer combination dubplate, where Beenie called Bounty’s name and vice versa. In 2012, getting a dubplate like that was (almost) impossible but I can’t say how, we got it, and people couldn’t believe it.

9. How do you adapt your sets for diverse cultural audiences while staying true to your roots?

If we’re talking about Europe, we most likely know the yards and the audience well, and we know exactly what to play. Otherwise, if it’s a new place for us, like last summer at the Reggae on the River festival in California, we basically prepare for anything. If the audience loves new roots, we’re ready for that. If they prefer brand-new dancehall music, we’re ready for that too. It takes a lot of preparation to be ready for any situation.

Collaborations & Productions
10. You’ve worked with various artists; how do collaborations come about for Heavy Hammer Sound?

Most of our collaborations with artists are about dubplates. Sometimes we organize shows

Worlmag raffa, dj charly , boris, gecky, lele

for them in our area (Salento, southern Italy). The first connections were made online then we started to link artists while they were on tour in Europe. Every time an artist comes to Europe, we try to meet them in person and record dubplates, sometimes travelling to another country. It happens that something that started as a pure business relationship became a friendship. And we are happy and proud to put in our friends-list people like Romain Virgo, Kabaka Pyramid, Protoje, Ward 21, Beenie Man, Mortimer, Cham, Agent Sasco and many more.

11. Can you highlight a collaboration that had a profound impact on your music?

It’s about dubplates again. Many years ago, Romain Virgo recorded a dubplate of the song “System” for us, singing our story starting from 1999. We play that song in almost every set, and it features in many of our mixtapes. Everyone who follows Heavy Hammer knows the words to that dub and sings it at our dances. It quickly became one of our anthem dubplates. If a DJ plays that song in Salento, the crowd will sing the words of our dubplate. That brings a smile to our faces every single time.

12. What is your process for producing and releasing mixtapes or original tracks?Worlmag raffa, dj charly , boris, gecky, lele

We’ve never released our mixtapes on a regular schedule. We put them out whenever we had a theme in mind or felt inspired. Some were dubplate-only mixtapes; others focused on specific styles, like a new roots mixtape when the Reggae Revival movement (Protoje, Kabaka Pyramid, Chronixx, Samory-I, Loyal Flames, etc.) began, or a brand-new dancehall mixtape for the summer, which is the most active season for parties in Salento.
Last year, we released our first riddim productionGodspeed Riddimin collaboration with producer and multi-instrumentalist Bonnot. It’s a roots rock reggae riddim featuring artists we’ve had long-standing relationships with: Anthony B, Gappy Ranks, Kumar, Derajah, Rekall, and Charly B. We built the riddim, and I pitched it to the artists whenever we had other studio work going on. Everyone who had time to record gave us a great song!
We’re now working on the Italian edition of the riddim – featuring only Italian artists – and on a new riddim.

Achievements & Recognition
13. What accolades or milestones are you most proud of in your career?

As a clashing sound, two moments stand out: clashing at Pier 1 in Montego Bay for World

Worlmag raffa, dj charly , boris, gecky, lele

Clash 2012, going up against Bass Odyssey, Black Kat, Black Blunt, Jaro, Rootsman, and Code Red; and clashing at Amazura in Queens, New York for Sound Fi Dead 2011, facing Bass Odyssey, Black Kat, Tek-9, and Synemaxx.
Clashing at Pier1 and Amazura is the dream of every single soundboy.
As a juggling sound, some highlights include being booked for Bass Odyssey Soundfest 2015 in Priory, St. Ann, Jamaicaalongside legendary sounds like Bass Odyssey, Stone Love, Barrier Free, and Bodyguardand doing two tours in Japan: one clash tour with 5 clashes in 2 weeks, and one juggling tour.

14. How has recognition within the reggae and dancehall community influenced your work?

The more we got recognized, the more we started visiting new places, meeting new people, and audiences. Every time, we gave our best in preparing for them; but at the same time, we also received a lot from the people and the places. That exchange helped us grow and mature in the music world. There’s always something to learnwhether musically or business-wise.

15. Can you share experiences from notable sound clashes or competitions you’ve participated in?

One unforgettable moment was the massive forward we got for the Beenie Man–Bounty

Worlmag raffa, dj charly , boris, gecky, lele

Killer combination dubplate at World Clash 2012 in Jamaica. Recording that kind of dubin that waywas (almost) impossible at the time. People couldn’t believe we actually had it. And of course, it was 100% realno AI back in 2012! In 2018, we wonwith a lock off, no dub fi dub neededagainst Warrior Sound at War Ina East in Berlin, the biggest clash in Europe since the Riddim Clash series ended. Just last year, we won – again another lock offagainst Renaissance and Dynamq at Reggae on the River Festival in California. A truly memorable win, as it was our first time in California, inside a festival setting. New audience, unfamiliar ground. Like I always say, preparation is the key. And it worked!

Digital Presence & Fan Engagement
16. How has social media, particularly Instagram, played a role in connecting with your audience?

Social media has always played a role over the years. When we started, it was MySpace

Worlmag raffa, dj charly , boris, gecky, lele

Then came Facebook, and now Instagram. TikTok has never really been a thing in the European sound system scene. It’s always been nice to connect with our audience. Sometimes they send us compliments, sometimes criticismsand we welcome it all.
Of course, we also use social media to promote our shows. I (Gecky) personally believe deeply in the power of human connection. I stay in touch with a lot of peopleold friends we’ve made over the years, and new ones too. In the end, we all share the same love for music, and I truly believe we must stay united as a community.

17. What strategies do you employ to keep your online content engaging and authentic?

I have to admitwe’re not the best content creators, and we probably don’t have the biggest social media presence. We keep it simple. We use our platforms to promote our showswhether it’s an event we’re putting on in Salento or a gig we’re booked for somewhere around the world. We share great moments from recent parties, post reels to promote a riddim we produced or a remix we released. And of course, a fan photo with an artist is always a must!

18. Can you discuss the impact of digital platforms on the distribution of your music?

It’s truemusic is now easier to find than ever, anytime, anywhere, for anyone. But at the same time, I feel like it’s become too easy. So easy that some people in the new generation seem a bit lazy with it. They don’t really search for new music anymorethey just wait for the algorithm to suggest something, or for their favorite playlist curator to add a new song.
As a vinyl collector, I also feel a bit sad that so much music isn’t being pressed on vinyl anymore.

Worlmag raffa, dj charly , boris, gecky, lele

Equipment & Technical Aspects
19. What equipment is essential to your live performances and why?

Nowadays, only a high-quality DJ controller is essential. We bring our laptop and music, and we connect to a DJ controller. This setup helps us a lot when we travel.
As for the sound system, we rely on the venue, but we would love to play on an authentic, Jamaican-style, handmade sound system.

20. How do you ensure sound quality and consistency across different venues?

On our side, the only thing we can do is play music using high-quality audio files. No files ripped from streaming platforms that significantly reduces the sound quality.
And of course, the rule “louder is not better” always applies. After that, we leave it to the venue’s sound engineer and hope they do their job properly.

Worlmag raffa, dj charly , boris, gecky, lele

21. Have technological advancements influenced your performance or production techniques?

Yes. Since we’ve always loved fast juggling and remixes, technology now helps us a lot.
We can definitely juggle faster compared to using 7” records, and sometimes we can even do live remixes using software that separates vocals and instrumentals in real time.
That also helps us create smoother transitions.

Cultural Impact & Legacy
22. How do you perceive Heavy Hammer Sound’s role in promoting reggae and dancehall culture?

We come from a part of Italy where reggae and dancehall culture as had deep roots since the 1980s, thanks to the people who promoted it before us. We inherited a great responsibility from them, and we’ve tried to play our role in the best possible waynot just by playing music, but also by explaining it, as a true Jamaican sound system would. One of the most significant things we’ve done is promote the Mamanera Reggae Beach: a series of about ten free-entry parties during the summer season, where we’ve had the chance to invite artists like Agent Sasco, Cham, Romain Virgo, Luciano, Aidonia, Konshens, Tanya Stephens, Alborosie, Kabaka Pyramid, Busy Signalto name just a fewas well as sound systems and DJs like Tony Matterhorn, Mighty Crown, Freddie Krueger, Ricky Trooper, Coppershot, Renaissance, Black Chiney, Bass Odyssey, and many more. We sometimes had more than 2,000 people dancing and enjoying themselves on the beach. Many of our Jamaican guests told us it truly felt like being in Jamaica. We believe this has greatly supported the reggae and dancehall scene in Italy and has brought many young people to the culture, helping inspire the rise of new sound systems and crews.

Worlmag raffa, dj charly , boris, gecky, lele

23. What initiatives have you undertaken to support emerging artists or the broader music community?

The first thing we do, of course, is play music by emerging artists. We don’t just stick to the “sure shots” or only play big names and hit songsyou always have to introduce something new. Maybe it’s a track by an up-and-coming artist, and you help the audience discover it and get used to it. As a dubplate studio, we also organize dubplate sessions for these artists. This way, more sound systems get to know them and their music.

24. How do you envision the future of Heavy Hammer Sound and its contribution to the genre?

We’ll simply keep doing what we’ve always done over the years. The team is growing, which allows us to continue clashing and killing sounds, playing at reggae and dancehall parties and festivals, promoting events in our area, organizing dubplate sessions, and producing new music.

Personal Insights
25. Reflecting on your journey, what advice would you offer to aspiring sound system collectives?

The advice we received at the beginning was simple: do it with passion and, above all, have funalways respecting the culture, because we are guests in it.
I would give the same advice: put your heart and energy into it, and enjoy the journey. But first, take the time to study the culture and the music before you even think about spreading it.

Worlmag raffa, dj charly , boris, gecky, lele

From clashing giants at Pier1 in Montego Bay to lighting up beach dances in Salento with 2,000 people strong, Heavy Hammer Sound has cemented its place as one of the most respected and impactful European sound systems of all time. They’ve proven that passion, preparation, and deep respect for Jamaican culture can transcend borders and generations.
As they continue to build riddims, host global icons, and inspire the next wave of sound system warriors, one thing remains clear: Heavy Hammer isn’t just playing music—they’re preserving and evolving a movement. For any young crew ready to follow in their footsteps, the message is simple: study the craft, respect the culture, and let the music do the talking.

Contacts/Socials
Website: www.heavyhammer.it
Email: studio@heavyhammer.it
Instagram: https://www.instagram.com/heavyhammersound
Facebook: https://www.facebook.com/heavyhammersound
Spotify: https://artist.sptfy.com/heavyhammer

From Crop Over in Barbados to NottingHill – Carnival Is Life | Meet Yoshi

0
Yoshi worlmag feature website banner
Yoshi worlmag feature website banner

Carnival isn’t just a season—it’s a spirit, a celebration, a way of life. For Yoshi, born of Bajan roots and raised in the rhythms of Caribbean tradition, it’s also deeply personal. From her earliest memories of dancing on the highways of Barbados to launching her carnival section in London, Yoshi’s story is one of creativity, heritage, and a powerful call to honour the roots of carnival while reimagining its future. We sat down with her to learn more about her journey, her inspirations, and what the road truly means to her.

Personal Background

  1. What is your name, and where in the Caribbean are you or your family from?

From Crop Over in Barbados to NottingHill - Carnaival Is Life | Meet Yoshi

I go by Yoshi, and I’m from the gem of the Caribbean Sea, Barbados. 10 points if you can guess where else I have roots (no points if you know me already).

2. How did you first get involved in the carnival scene?

Carnival has always been part of my life. From partaking in Crop Over in Barbados as a child to NHC with family, then with friends, and up until now, carnival has been a constant. Things shifted in 2018, when I designed my first costume. That was the moment I really started immersing myself on a deeper level, contributing creatively and emotionally to something that has always been there.

3. What does carnival mean to you personally?

Carnival is sacred to me. It’s a living celebration of our history, our culture, and the strength we’ve inherited through generations. It’s overcoming trials and tribulations, resilience, the joy of expressing freedom, its rhythms, it’s one of the many souls of the West Indies. Not to be taken for granted, to be honoured.

4. How would you describe your cultural background and how it influences you today?

From Crop Over in Barbados to NottingHill - Carnaival Is Life | Meet Yoshi

My culture shows up in everything I do. It’s in my voice, the way I speak, my mannerisms, and expressions. How I like to cook, even the way I like to clean my space—music on, everything in its place, just like I saw growing up. It’s rooted in how I value community—looking out for people, sharing what I have, checking in on others. It shapes how I connect with others and move through the world.

Carnival & Modelling Experience

5. How long have you been modelling or participating in carnival events?

I’ve been modelling since 2018. I founded and launched my brand Y.F Mas in 2018 and had my first private section with D Riddim tribe the following year, since then I’ve remained the face of it, modelling the things I have made but I’ve been participating for as long as I can remember, I’ve been immersed in carnival my whole life whether it be on the road, the leading up events, community days or around elders who were wire benders etc. Essentially born into it in some capacity.

6. What was your very first costume or band experience like?

There’s something about joining a band for the first time that makes you think, you may have been doing it wrong all these years haha. There’s a sense of togetherness that you just can’t explain. I started in t-shirt and the very first time I wore a costume as an adult was in 2015 and have never looked back. Crossing the stage as a section leader for the first time was also a feeling I can’t explain. Almost euphoric.

7. Do you prefer traditional carnival costumes or modern, more daring designs? Why?

From Crop Over in Barbados to NottingHill - Carnaival Is Life | Meet Yoshi

I sit somewhere in the middle. There’s something deeply meaningful about traditional Mas that I feel we’re losing, and that does make me sad. On the other side, as a creative, I can’t deny the endless possibilities modern designs offer—they open the door for bold expression and innovation. Ideally, I’d love to see them equally celebrated side by side. As long as there’s an option for everyone, I think there’s room for both to coexist.

8. Which Caribbean carnivals have you participated in so far? (Trinidad, Jamaica, Barbados, etc.)

Crop Over (Barbados), Spice Mas (Grenada), Notting Hill (London) in rotation. My flight out to Vincy Mas last year got cancelled the morning of, as Hurricane Beryl had other plans for us all.

9. How do you prepare mentally and physically for carnival season?

It’s a bit different for me now, if I’m working on a section then there is no personal preparation, I spend the lead up to carnival focused solely on planning, production and providing good quality pieces/customer service for my masqueraders. I’m a very secondary thought until we touch the road and have a time. I think that’s where the biggest adjustment has been, in ways carnival now has added responsibilities.

10. Can you share a memorable or favourite carnival moment?

I have a really fond memory from childhood. I must have been around 7 or 8 and I remember being in Barbados on Kadooment day, getting completely lost in the music and just dancing on the highway. I remember my mum and others looking at me proudly and just letting me be free and expressive. I’m so happy that part of me has not been lost with time and has only grown.

 Culture and Identity

11. How important is it for you to represent your heritage through carnival?

From Crop Over in Barbados to NottingHill - Carnaival Is Life | Meet Yoshi

Very! It’s incredibly important. Especially at Notting Hill Carnival in London, where it’s a bit of a diverse melting pot of cultures, it’s a time we come together from all across the Caribbean and get to represent our roots and heritage proudly. Each island has something different and unique to offer to the celebrations. Showcase where you’re from! You’ll rarely catch me without my rag or my flag fan. It’s not just about vibes—it’s about visibility and connecting.

12. What challenges have you faced as a Caribbean model in the carnival or fashion world?

Around the time I began modelling, the industry was still stuck on one look, one body type. I can count on one hand the designers who showcased fuller-figured women, and one in particular really stood out. That lit something in me. It pushed me to stand firm in my belief that carnival is for everyone, all shapes, all sizes. I don’t fit the “typical” mould, but who decided what’s typical anyway? The space isn’t always handed to you—especially with how cliquey things can be—but still, even if it’s not offered, you take it, create an avenue for yourself. There’s room for all of us.

13. How do you feel carnival empowers women, especially women of Caribbean descent?

From Crop Over in Barbados to NottingHill - Carnaival Is Life | Meet Yoshi

Women are individuals, and I love that carnival is liberating in so many different ways. Empowerment means a different thing to every woman, and carnival lets women show up however they want to! For some, empowerment means chipping down the road in a costume that shows all the skin. For others, it’s wearing something comfortable or covered, maybe a t-shirt, and all in between. It means a woman could be free to dance in the street, whining up by herself or with whoever she wants to. We can be loud, soft, sensual, grounded, powerful – however we show up, carnival holds space for us all.

14. Are there any cultural traditions or stories from your island that you love to share or express through your modelling?

Through my modelling, I try to channel that energy that is unapologetically Bajan: bold and joyful. It’s in the way I move, the confidence, spirit and vibes I carry when the camera comes out.

The Future and Advice

15.  What advice would you give to young women who want to get involved in carnival or modelling?

Be yourself—fully, unapologetically—and move with respect. Know the culture you’re stepping into. Educate yourself, not just on the art, but on the roots and the reasons behind it. Hold your boundaries with confidence. You don’t need to shrink or shape-shift for anyone. You’ll align with the right opportunities.

16. Are there any designers, bands, or brands you dream of collaborating with?

From Crop Over in Barbados to NottingHill - Carnaival Is Life | Meet Yoshi

If we could bring Carmelle (P.F.E. Freedom) back to do a section, I would absolutely love to work with her. She inspired me to begin designing, and I’ve always admired her work. She also opened a door for an opportunity for me when I was just starting out, which I’ve been incredibly grateful for. I’d also love to collaborate with Colorz Entertainment back home in BIM if they’d graciously have me.

17. What changes or improvements would you like to see in the carnival or modelling industry?

How long have we got? Haha. Honestly, I’d love to see us return to more meaningful practices, less driven by what seems to be monetary gain and popularity/social media publicity opportunities, and more rooted in culture. Carnival didn’t start as a business or a branding opportunity, and while I understand that times have changed (and yes, inflation is real), we can’t lose the soul of it. When locals—especially in the Caribbean—are being priced out of their own celebrations, we know we have a problem. I’d liken what’s happening now to being akin to a class divide, which essentially goes against all carnival is meant to stand for. I think we need to do better there.

18. How do you stay true to yourself while balancing public attention and your private life?

Integrity is a core value for me, so staying grounded in who I am comes naturally. At this point, I don’t really know how to be anything but myself. I’ve always kept a clear line between my public life and my private one, and that balance feels pretty seamless because of how I compartmentalise things. There’s rarely a need for crossover, and that helps me stay centred and authentic in both spaces.

Fun Extras

19. What’s your ultimate carnival must-have items (besides your costume)?

A fan (preferably a flag fan) – for the heat and the drama of it all. Comfortable footwear – Your feet will thank you, and a hydration pack or flask – Carnival is a marathon, not a sprint!

20. If you could describe your carnival vibe in three words, what would they be?

Spiritual, grounding, joyous.

From wire benders and childhood dance memories to costume design and community building, Yoshi’s love for carnival runs deep and true. Her story is a vibrant reminder of what it means to show up boldly in your culture, to hold space for others, and to honour the past while shaping the future. Whether she’s crossing the stage, designing for others, or simply dancing in the moment, Yoshi is living proof that carnival is not just about the road—it’s about the soul. Follow her journey and keep an eye out—because where culture meets creativity, Yoshi won’t be far behind.

Images By:@biggie_wuk