
Soca Watchlist 2026: The New Wave Defining Soca
As Carnival 2026 builds momentum, a powerful new generation of soca artistes is stepping into the spotlight alongside established hitmakers. From road‑ready power soca anthems to groovy, feel‑good crowd favourites, these artistes are shaping the sound of the upcoming season and earning heavy rotation across DJ sets, fetes, and international Carnival circuits.
Worlmag highlights 10 soca artistes to watch in 2026 — the names DJs, promoters, and Carnival insiders are betting on for the next global Soca wave.
1. Paris Coutain
Paris Coutain continues to rise as one of soca’s most dynamic new voices. Known for his energetic delivery and road‑tested collaborations, he’s been making serious noise in 2026 mixes and Carnival warm‑up playlists. With tracks appearing alongside major names, Paris is positioning himself as a future Road March contender and a must‑book act for fetes and festivals.
2. Coutain
Coutain remains one of the most consistent breakout performers on the circuit. His blend of modern soca production with traditional Soca energy has made him a favourite among DJs and party crowds. With tracks like Wedding Band and frequent features in 2026 rotations, he’s solidifying his place as a next‑generation soca staple.
3. Lil Kerry
Lil Kerry is quickly emerging as one of the most promising young artistes in the new soca generation. Known for his vibrant delivery, youthful energy, and Carnival‑ready sound, he’s been gaining traction across 2026 mixes and DJ rotations. His ability to blend modern soca elements with fresh melodic hooks makes him a standout among rising talents. With growing support from both Caribbean and diaspora audiences, Lil Kerry is positioned to make a major impact during the 2026 Carnival season.
4. Vghn
Vghn is quietly becoming one of the most exciting emerging names to watch. His sound moves effortlessly between groove and power soca, giving his tracks versatility across different Carnival/Soca moments. With increasing DJ support, Vghn is set to break through to wider regional and international audiences in 2026. Vghn is set to play at Reggae Land festival in the Uk in 1st and 2nd of August, he’s currently on his Jab Desion Tour with London been the next stop in March.
5. Anika Berry
Anika Berry continues to gain momentum with her infectious, crowd‑friendly style. Regularly featured in 2026 soca mixes, she’s carving out a strong presence with songs built for fete culture and international Carnival crowds. Expect Anika to be a standout female voice of the new soca wave.
6. Christo
Christo’s high‑energy releases and steady presence in Carnival playlists are earning him growing recognition. His music blends modern production with traditional soca rhythms, making him a go‑to name for DJs looking to inject fresh energy into their sets.
7. Mela Caribe
Mela Caribe is building momentum with a fresh, culturally rooted soca sound that connects strongly with Carnival audiences. Her growing visibility and engaging performances are helping her stand out as an emerging female artist bringing new energy and authenticity to the genre.
8. Imani Rae
Imani Rae is quickly becoming one of the breakout female artistes of the season. With bold, confident soca records and strong DJ rotation, she’s building a reputation for delivering high‑energy Carnival‑ready tracks. Imani Rae represents the next wave of female soca powerhouses.
9. Viking Ding Dong
10. Full Blown
Full Blown brings a polished, performance‑ready sound that translates perfectly to big stages and high‑energy fetes. With multiple 2026 playlist appearances, the duo continues to prove their staying power while connecting strongly with both Caribbean and diaspora audiences.
Worlmag Take
This list reflects where DJs, Carnival insiders, and soca tastemakers are placing their bets for 2026. These artistes aren’t just releasing music — they’re shaping fete culture, influencing DJ selections, and building the soundtrack for the next global Carnival season.
Worlmag will be tracking their rise closely as the road to Carnival 2026 heats up.
MAGGI Brunch welcomes a fresh new feel to London’s Dancehall scene
MAGGI Brunch welcomes a fresh new feel to London’s Dancehall scene

MAGGI is welcoming back MAGGI TAKE OVER in London on Saturday 21st March, the high-energy, dancehall experience which is designed to take authentic Jamaican culture to the world. More than a party, MAGGI TAKE OVER is a movement, blending music, crowd energy, raw visuals, and digital storytelling into one immersive cultural takeover.
Each event transforms venues into a sweat-dripping, bass-heavy dancehall environment powered by elite DJs, commanding hosts, and an audience that truly understands the culture. The experience is built to feel raw, unfiltered, and electric, capturing the essence of dancehall while presenting it on a global stage.
MAGGI TAKE OVER is not about one night or one city. It is a tour-ready format designed to travel from city to city and country to country, creating cultural moments rather than one-off events. With Europe as the initial focus and the launch city soon to be announced, the takeover is set to move from London to Europe and beyond.

Rooted deeply in Jamaican sound, movement, and energy, MAGGI TAKE OVER places culture first, without dilution or compromise. This is not a party, it is a takeover. Built by the culture, for the culture, it exists to amplify dancehall in its purest form while connecting with a global audience.
Designed for impact both inside and outside the venue, MAGGI TAKE OVER creates highly shareable moments built for viral clips, reels, and digital reach. With strong online engagement and a scalable international format, it also offers an ideal platform for culture-aligned partners across drinks, lifestyle, fashion, and entertainment.

Dennis Brown – The Crown Prince of Reggae
Dennis Brown – The Crown Prince of Reggae
Before reggae had global polish, Dennis Brown gave it heart.
Before lovers rock had a name, he gave it feeling.
Before many legends found their voice, he showed them how to sing truth with soul.
From Trenchtown to the world, Dennis Brown didn’t just make songs —
he shaped emotions, movements, and generations.
His Contribution to Reggae Music
Voice of the People
Dennis Brown brought raw emotion and spiritual depth to reggae, balancing love, struggle, faith, and social consciousness in a way few could match.
Pioneer of Lovers Rock & Roots Reggae
He helped define the romantic, melodic side of reggae while still holding firm to roots and reality.
Influencer of Legends
Artists like Bob Marley, Luciano, Freddie McGregor, Beres Hammond, and countless others have openly credited Dennis Brown as a major influence.
Youthful Prodigy
Recording hits as a teenager, Dennis Brown proved that age doesn’t limit greatness — conviction does.
Timeless Catalogue
Songs like Money in My Pocket, Here I Come, Revolution, and Love Has Found Its Way remain relevant, powerful, and heavily sampled today.
Dennis Brown wasn’t just crowned by fans —
He earned his crown through truth, talent, and timeless music.
Reggae Month reminds us:
The Crown Prince lives forever in sound.
Dancehall Watchlist 2026: The New Wave Taking Over
Dancehall is entering a new era — one driven by digital influence, global fusion, and a new generation of artistes who understand how to turn street buzz into worldwide momentum. From Kingston’s gritty corners to the wider Caribbean diaspora, young talents are reshaping the sound and energy of the genre.
Worlmag highlights 10 dancehall artistes to watch in 2026, each poised for major breakthroughs as the genre continues its global expansion.
- Skippa

Skippa has cemented himself as one of dancehall’s most reliable breakout forces. With street-certified anthems like WYFL, 10 Past 2, and Currency, he consistently dominates both streaming platforms and party circuits. His traphall‑infused sound and melodic hooks give him strong crossover potential heading into 2026.
- Tielo Lanez

Tielo Lanez is a standout product of the viral‑to‑street pipeline. Tracks such as Thickiana, Selah, and Shootah Dem have helped him build a distinctive brand that mixes raw street energy with charismatic flair. With strong producer support and a rapidly growing fanbase, he’s positioned for major visibility next year.
- Ayetian

Ayetian continues to separate himself with a unique sonic identity and global appeal. His catalogue spans party hits, melodic records, and international collaborations, giving him a versatile edge. With rising visibility across major markets, Ayetian is one of the most promising crossover-ready artistes for 2026.
- Nhance

Nhance has been steadily earning respect with gritty storytelling and authentic street narratives. His raw delivery resonates with core dancehall listeners, and his consistency is beginning to pay off. With more collaborations and placements on major riddims, Nhance is primed for a breakout year.
- Suspense

Suspense is making a powerful return to the dancehall scene. After time away, she has re-emerged with renewed focus and determination, carving out space in a male-dominated industry. Her comeback has sparked industry interest, positioning her as a standout female voice to watch in 2026.
- Kkrytical

Based in the U.S. but deeply rooted in Jamaican culture, Kkrytical represents the new wave of diaspora artistes influencing the core dancehall market. His viral tracks, high-energy performances, and strong collaborations have built significant momentum. 2026 could easily be his biggest year yet.
- Armanii

Armanii has quickly become one of the most talked-about names in modern dancehall. With charting singles, major collaborations, and a steady stream of releases, he has proven himself a reliable hitmaker. His influence continues to grow both locally and internationally, making him a major contender for 2026 dominance.
- Skeete

Skeete is rising steadily within the new-generation dancehall movement. His blend of street authenticity and modern production has earned him placements on key playlists and mixes. While still underrated, Skeete is a strong sleeper pick for a breakout moment in 2026.
- Jamal

Jamal has emerged as one of the most exciting young voices in the genre. With streaming favourites like 999 and Girls Are Drugs, he has built a reputation for emotional street anthems and catchy hooks. His consistency and growing fanbase suggest that 2026 could be a defining year.
- Malie Donn

Malie Donn remains a fixture on modern dancehall playlists. Known for party-ready hits and viral collaborations, he has mastered the formula for digital traction. With rising international recognition, Malie Donn is well-positioned to elevate his brand even further in 2026.
Why These Artistes Matter in 2026
This new wave of artistes represents the evolution of dancehall — a fusion of street culture, digital influence, and global ambition. As Caribbean music continues to attract international attention, these rising stars are shaping the genre’s next chapter.
Worlmag will be tracking their journey closely, from new releases and live performances to global collaborations and international breakthroughs.
AIDONIA AND ELEPHANT MAN TO JOIN CITY SPLASH 2026 LINEUP
Saint Lucia Jazz & Arts Festival 2026 Media Launch: Strong Execution, Mixed Reactions to Line-Up
The Saint Lucia Jazz & Arts Festival officially launched its 2026 edition with a polished and interactive media event at the Sandals Grande on January 22, setting the tone for what organizers are positioning as one of the island’s most ambitious cultural showcases in recent years.

Led by key industry figures including Thaddeus Antoine, Chairman of the Saint Lucia Jazz & Arts Festival, and Louis Lewis, CEO of the Saint Lucia Tourism Authority, the launch placed strong emphasis on culture, creativity, and national identity — reinforcing the festival’s broader mission beyond music alone.
Also in attendance were cultural and entertainment personalities such as Emerle Tission, National Carnival Queen 2025, influencer Timeka Marshall of Guyana, and creative industry figures including Certified Samson, highlighting the festival’s regional and diaspora reach.
According to both Worlmag insiders and public reports, the launch successfully highlighted the festival’s expanded focus on arts, culture, and community, reinforcing Saint Lucia’s intent to go beyond music and present a fully immersive creative experience.

High Marks for Production, Arts Integration & Sponsor Support
Worlmag insiders praised the overall execution and venue setup, noting that the incorporation of multiple art forms was both engaging and thoughtfully curated.
“The execution and incorporation of all the arts that are gonna be showcased for the duration of the festival was really delightful. It was interactive and well thought out — both the performances and the venue setup.”
The presence and visibility of local and international sponsors also stood out, with insiders highlighting what appeared to be a stronger financial commitment to the creative industries this year.
“The various sponsors and their input and how they planned to support the arts was also nice to see. We have a lot of local sponsors this year and the budget seems to be hefty.”
CEO Message: Culture Over Popularity
As the main speaker of the evening, Louis Lewis, CEO of the Saint Lucia Tourism Authority, addressed the strategic vision behind the 2026 programming, emphasizing cultural authenticity over mainstream appeal.
“We were not simply building a lineup for the sake of popularity. We are building a lineup that reflects the soul of our destination, one that blends seamlessly with the undeniable persona of Saint Lucia — our creativity, our rhythm, our elegance, and the depth of our culture,” said Lewis.”
This statement reinforced the festival’s positioning as a platform for both global and local culture, placing Saint Lucia’s creative identity at the centre of the 2026 experience.
It aligns with official messaging from the Saint Lucia Tourism Authority, which has emphasized increased investment, expanded programming, and stronger industry partnerships for the 2026 edition.

Featured Performances Set the Tone
The media launch also featured a series of live showcase performances that demonstrated the festival’s musical and artistic range, Performers included TC Brown, Camille Charlemagne with Shomari Maxwell, Kenson Hippolyte, and Teddyson John. These performances helped bring the festival’s multi-genre and culture-forward vision to life, offering attendees a preview of the creative direction for the upcoming festival.
“Art and the City” Emerges as a Major Highlight
One of the most positively received initiatives at the launch was Art and the City, which will transform parts of Castries into a creative hub featuring visual art, performances, and cultural activations.
“The Art and the City initiative is something I am absolutely excited for — that’s something I think all Saint Lucians should make an attempt to attend.”
The initiative continues the festival’s push toward community-based and culturally grounded experiences, extending the festival’s impact beyond traditional main-stage concerts.

Line-Up Draws Mixed Reactions
While production and programming earned praise, the artist line-up sparked notable debate among attendees and industry insiders.
Worlmag feedback suggests that while there are standout names, the overall curation — particularly for opening and Friday night programming — feels inconsistent.
“The line-up could have been a little more diverse for Friday’s show. I think the organizers could have also put more emphasis on opening nights line-up as well .”
Another insider echoed the sentiment, pointing to a small cluster of artists generating the most excitement:
“Billy Ocean, Dexta and Tems seem to be the artists people are looking forward to.”
Public reports confirm that Tems remains one of the most anticipated headliners, alongside veteran UK soul icon Beverley Knight, as part of a genre-spanning bill that includes Afrobeats, R&B, Caribbean rhythms, and jazz.
However, Worlmag insiders noted that — compared to last year — the current roster lacks multiple standout “must-see” moments, with many attendees expressing that 2025’s line-up felt stronger overall.

Overall Verdict: A Successful Launch, But Programming Questions Remain
From a production, branding, and arts integration standpoint, the Saint Lucia Jazz & Arts Festival 2026 media launch was widely viewed as a success. The event effectively showcased the festival’s broader cultural vision, increased sponsor engagement, and commitment to community-focused initiatives.
However, the line-up remains the biggest talking point, with both insiders and attendees calling for greater diversity, stronger balance across nights, and more headline depth beyond a few key artists.
Worlmag Takeaway:
The foundation is strong, the arts vision is exciting, and initiatives like Art and the City signal real growth. But for many festival-goers, the ultimate success of Jazz 2026 may depend on whether the full programming delivers enough standout moments to match the high production and cultural ambition on display at the launch.
Images by: Ron
By: Simi
From Waterford to Billboard — The Rise of Dancehall’s Independent “Billboard Kid”
Xyclone From Waterford to Billboard — The Rise of Dancehall’s Independent “Billboard Kid”
Born and raised in Waterford, St. Catherine, Xyclone’s journey is rooted in everyday Portmore life — school, sports, discipline, and raw talent recognised long before fame. A standout student at Waterford Primary and Bridgeport High School, excelling in both track and field and education, music initially lived on the classroom desk as rhythm and instinct. Encouraged by classmates who saw his potential early, what began as a hobby slowly transformed into a calling.
Today, Xyclone stands as one of dancehall’s most consistent independent success stories. From breaking Billboard history as the first independent dancehall artist to hit #1 from the U.S., to earning the title “The Billboard Kid,” his rise has been fuelled by fan connection, relentless work, and patience learned under the mentorship of Spragga Benz at Red Square. In this Worlmag exclusive, Xyclone reflects on his rise, his mindset, his chart dominance, and his mission to find the one song that will define his next chapter.

Can you take us to the start, to Waterford, St. Catherine — what was life like growing up there, and how did it shape the artist you became?
As a Portmore yute that went to Waterford primary and Bridgeport high school life was like any regular teenager. Excellent in track and field and education. But my classmates at Bridgeport told me I was talented and I should do music officially. Fast forward to the present, here I am
What first inspired you to step into music instead of pursuing a more traditional career path, like finance, which you studied?
I always use to beat pon desk at school and my classmates said I should take it seriously. So thoughout the years I did it as a hobby until I started to gain real traction and success
You came up through Red Square camp and Spragga Benz’s mentorship — what are the biggest lessons you took from that experience?
Being aligned with a great like Spragga you learn patience. Nuttin nuh happen before the time and live the situation your delt.

Your album From the Basement to the Big Leagues hit #1 on Billboard — what did that moment mean to you as an independent artist?
I broke history, first independent dancehall artist releasing music from America to go number 1. It’s never been done before and it hasn’t been done since, history deh pon mi name
What do you think separates your sound or strategy from other dancehall artists who haven’t reached Billboard success?
I make music that’s appealing . That your child, grandma and parents can listen to. Yes I have the slack songs too but my music is listener friendly
How did you manage to build and sustain your fan base across Jamaica, the U.S., and beyond without a major label push?
I became populate keeping dancehall parties. Built up a huge fan base and in return that fan base supported my artist career
You’re known as the “Billboard Kid,” with multiple charting projects — which project felt like your biggest artistic evolution and why?
The year of the wolves was my biggest. I streamed millions has songs like meck it clap remix featuring konshens produced by Epik jones and it’s you that I need which was playlists on hot 97 in NYC produceed by Bobby Konders
Flawless Victory knocked Bob Marley’s Legend off the iTunes Reggae chart — how did that feel, given Marley’s legendary status?
All my albums knock Bob off the top spot lol I have 10 straight number 1 albums on iTunes …. But it’s always for a few days. Bob is the greatest to have ever done this out of Jamaica but it’s always nice to rub shoulders with the greats

How do you balance making music for the charts versus creating from pure inspiration or message?
I don’t make music to chart. I release my stuff promote and people support. I’m grateful for my fanbase. A dem keep mi charting.
You’ve consistently blended reggae, dancehall, and international sounds — how intentional is that fusion?
My music represents what I’m exposed to. I’m exposed to music from Jamaica America Uk South America Africa etc. I always try to please everyone with my work

As an independent artist, what’s been your hardest lesson or lowest moment in the business?
Lowest hmmmm mi nuh really pree lowest. Mi just continue work?
You’ve spoken about limited recognition in Jamaica compared to overseas — why do you think that’s the case, and how do you feel about it?
I don’t live in Jamaica, so I always have to work 10 times harder to Break that barrier
What mindset keeps you pushing forward when the industry seems to move on quickly?
I LOVE MUSIC, though I’m successful in my own right I do it for the love. Sink or swim
What’s next for Xyclone — musically, personally, and entrepreneurially?
Next step is to find ONE of those songs. The one that’s gonna change my life forever . All it takes is ONE! I just dropped gasolina featuring tifa . Produced by Bobby Konders of Massive B. I really think this is the one

What legacy do you hope to leave behind for the next generation of dancehall and reggae artists?
IM THE BILLBOARD KID. The legacy already set.
Xyclone’s story isn’t built on industry shortcuts or overnight hype — it’s built on consistency, fan loyalty, and belief in the process. From keeping dancehall parties and building a grassroots following, to charting album after album without chasing numbers, his journey proves that independence can still rewrite the rules.
With ten iTunes number-one albums, Billboard history in his name, and a deep love for music that keeps him moving regardless of obstacles, Xyclone isn’t waiting for validation — he’s already secured his place. As he continues the search for that one life-changing song, one thing remains undeniable: the Billboard Kid legacy is already written — and the story is far from over.
Follow Worlmag for more exclusive interviews, dancehall and reggae features, and Caribbean culture stories worldwide.
Contacts/Socials – @xycloneofficial
How the Jamaican-American Founder of A’Legends Is Building Legacy Through Fashion, Culture & Community
J Alexia Bankx (Jenelle Alexia): How the Jamaican-American Founder of A’Legends Is Building Legacy Through Fashion, Culture & Community
Rooted in Jamaican heritage and shaped by resilience, J Alexia Bankx—also known as Jenelle Alexia—embodies a new generation of purpose-driven entrepreneurs. The Jamaican-American founder and CEO of A’Legends, she has transformed personal loss, motherhood, and cultural identity into a global lifestyle brand centred on strength, victory, and impact.
Raised between entrepreneurial influence and creative expression, J Alexia’s journey began long before A’Legends launched in 2018. From traveling on Air Jamaica as a child to witnessing community leadership through her parents, her upbringing laid the foundation for a brand that speaks to real stories and lived experiences. Today, A’Legends stands at the intersection of fashion, storytelling, music, and philanthropy, resonating with audiences across the diaspora and beyond.
In this exclusive Worlmag feature, J Alexia Bankx opens up about legacy, loss, cultural pride, and what it truly means to build something bigger than yourself.

How do your Jamaican-American roots shape who you are today, both personally and creatively?
Being brought up in a Jamaican household shaped everything about me. I was traveling on Air Jamaica from as early as I can remember. I was my dad’s last daughter and my mom’s only child, which meant I grew up as both a boss child and a hot girl daughter. When I traveled to Jamaica to visit my dad, he would tell the entire community I was coming. By the time I arrived, everyone already knew. He would paint the house, set up photo shoots, and celebrate my presence.
My father always told me I was his star and that I was going to be famous. He was also a top-tier businessman. He owned sports bars, supermarkets, did car rentals, and paralegal work. He was well known, respected, and both street smart and book smart. That’s where my business mind comes from.
My mom was street smart and fashionable. If she was in the latest designer or style, so was I. Between the two of them, I truly had the best of all worlds. Creativity, confidence, hustle, and discernment. I always say I’m not a bad product of my environment at all.
Was there a defining moment in your life when you realised you were meant to build something bigger than yourself?
When my father was murdered in Jamaica, I was in school pursuing my bachelor’s degree in health administration. I went back for his funeral and lost my scholarship, which forced me to change my major and earn an associate degree in business. At the time, I had no idea what I would do with it.
Four years later, while working at a major hospital in Philadelphia, I was terminated while pregnant. I had to figure life out fast. While thinking of names for my son, I wanted to honor my dad but still be unique. One day, while drawing clothing designs, the name A’Legends came to me. I knew instantly it wasn’t just a brand, it was also my son’s name. From that moment on, I knew I was building something bigger than myself. If I fail my business, I fail my son, and I refuse to do that.

How has your personal life journey influenced the messages of resilience and victory behind A’Legends?
A’Legends is not just a brand, it’s who we are in our weakest moments. It’s a lifestyle and a reminder that we can endure whatever life throws at us and still be victorious. Every hardship I’ve experienced lives inside the message of the brand.
What lessons from your upbringing still guide your decisions as a woman, mother, and CEO?
How do you balance staying authentic to your roots while operating in a global, commercial space?
I don’t separate the two. My roots are my foundation. Authenticity is what allows the brand to resonate globally.
What inspired you to launch A’Legends in 2018, and what gap did you feel the brand needed to fill?
A’Legends was born out of survival, motherhood, and legacy. I didn’t see enough brands speaking to real people, real struggles, and real victories. I wanted to fill that gap with something meaningful.

Why was it important for A’Legends to be a lifestyle movement rather than just a clothing line?
Because A’Legends is who we are. It’s a mindset. It’s about being remembered for something meaningful, not just what you wear.
What were some of the biggest challenges you faced building A’Legends as a woman entrepreneur?
I faced a lot of resistance, especially in Philadelphia. The pushback was heavy, but I’m thankful for it. If they hadn’t fought me the way they did, I would’ve stayed comfortable and local. That fight forced me to expand, and now A’Legends is known internationally.
How has motherhood shaped your leadership style and approach to business?
Motherhood made everything intentional. Every decision I make is about protection, stability, and legacy. My son is my why.
What does “being a legend” truly mean to you?
Being a legend means leaving impact, not just income. It’s about endurance, integrity, and legacy.

How do you translate life experiences and emotions into wearable pieces?
Through message-driven designs that reflect survival, confidence, and victory.
Why do you believe fashion is such a powerful tool for storytelling and empowerment?
Because what you wear speaks before you do. Fashion can remind someone who they are in their weakest moments.
How do you want people to feel when they wear A’Legends?
Empowered. Seen. Victorious.
In what ways does culture influence your designs and creative direction?
Culture influences everything. From colors to messaging, my Jamaican-American upbringing is woven into every detail.

Do you see A’Legends as fashion, art, or activism—or all three?
All three. It’s fashion with purpose, art with meaning, and activism through action.
You’re also an author, actress, and expanding into music—how do these creative worlds connect?
They’re all storytelling platforms. Each one allows me to express different layers of my truth.
What drew you toward music production and projects like the Bankx Riddim?
Music is cultural and ancestral. It’s another way to tell stories and bring people together.
How important is it for creatives today to diversify beyond one lane?
It’s essential. We’re multidimensional and shouldn’t be boxed in. I love knowing I created my own lane initially but now I have my own highway I can switch into any avenue and my success in all has been stamped.
Do you see yourself more as a creative entrepreneur or a cultural curator?
A cultural curator with an entrepreneurial mindset.
Which creative medium allows you to express yourself most freely and why?
Writing. It’s raw, honest, and natural for me.

What inspired the creation of the A’Legends Helping Hands Foundation?
I grew up watching my parents give back consistently. Service was modeled for me long before I created a foundation.
Why is giving back such a core pillar of your brand philosophy?
I know I wasn’t blessed to keep everything for myself. Giving back is part of my purpose.
How do community initiatives like feeding programs shape your sense of purpose?
They remind me why I started. Purpose is found in service.
What responsibility do you believe successful creatives have toward their communities?
To uplift, reinvest, and create opportunities for others.
How do you ensure your philanthropic work remains authentic and impactful?
I help from a genuine space without expecting anything in return. I often help and forget because it’s not transactional, it’s intentional. My son is seven now, and he already wants to feed the homeless and give away his things, which lets me know the legacy is working.

What does recognition and awards mean to you at this stage of your journey?
Although my business isn’t making millions yet, my success is led by impact. A’Legends has been received internationally. I’ve shown at New York Fashion Week, toured schools in the U.S. and Jamaica with my books, charted on iTunes with the Bankx Riddim, fed the homeless, organized Hurricane Melissa relief for Jamaica, received proclamations from a New York State Senator, and earned the Diaspora Excellence Award from Rediscover Africa. The work is being acknowledged, and no one can take that away from me.
When my son sees people wearing A’Legends now he’s excited and knows it’s his that his mommy built that.
How do you define success beyond financial achievements?
Success is knowing the good I’ve planted will follow me and my son into the future.
What legacy do you hope A’Legends leaves behind for future generations?
That impact comes before income and that purpose driven brands can change lives globally.
What’s next for J Alexia Bankx and the A’Legends brand globally?
Continued global expansion across fashion, music, publishing, philanthropy, and cultural education. I’ve recently started building the children’s app so that will take some time but I’m definitely excited for the completion of that.
If you could speak directly to women building their dreams against all odds, what would you tell them?
Don’t wait for permission. Keep building even when it’s hard. Do not wait for others to clap for you. Your story is your power, and your legacy is worth it.

For J Alexia Bankx, sucess has never been measured by income alone, but by impact, integrity, and the lives touched along the way. Through A’Legends, she continues to challenge conventional fashion narratives—placing purpose before profit and community before applause.
As the brand expands globally across fashion, music, publishing, philanthropy, and cultural education, her mission remains unwavering: to uplift, empower, and leave a legacy rooted in service and resilience. A’Legends is not just what you wear—it’s who you become when you refuse to give up, and J Alexia Bankx is living proof that purpose-driven brands can change lives across generations.
Socials / Contacts – @j_alexiabankx | alegends_
Foundation: A’Legends Helping Hands
Website: www.alegendslb.net
From Georgetown Roots to Global Soca Stages — Purpose, Passion & Identity
Pahjo: From Georgetown Roots to Global Soca Stages — Purpose, Passion & Identity
Born and raised in Georgetown, Guyana, and now rooted in the UK, Pahjo is an artist whose journey into soca is powered by purpose, patience, and lived experience. Known in his family as the “soca mad man,” music was always in his DNA — but life, responsibility, and survival delayed the dream. It wasn’t until his 30s, guided by the words of late DJ Buju and driven by a need for expression, that Pahjo fully stepped into his calling.
From early influences like Mighty Sparrow and Machel Montano to writing songs that celebrate freedom, unity, and emotional release, Pahjo represents a new generation of soca artistes who balance energy with substance. His rise has been marked by defining moments — from Antigua Carnival anthems to writing alongside legends — but at the core remains a man grounded in culture, faith, and authenticity. In this Worlmag feature, Pahjo opens up about identity, evolution, mental health, and why soca remains the Caribbean’s happy place.

Can you tell us a bit about where you’re from and how your journey began?
Born and Raise in Georgetown, Guyana and moved to the UK when I was 19. Soca has always been in my genes. I was known as the soca mad man for the family as I was always the one dancing and getting on wild. I knew I wanted to do music from a young age; in primary school actually. My journey into soca never came until my 30’s, as life happened. I had a family at a young age and my focus was all about survival in this new landscape. I was motivated to get back into it by a dj by the name of DJ BUJU (RIP). He always said, do what you want to do, smoke if you want, drink if you want. In 2019 I had a friend in Guyana who was also on his journey into production and he would normally send me the stuff he is working on. He sent me tool box riddim and I wrote something to it. When Buju passed away, his words stood out and I contacted Joey2Kool and told him lets go. From there it has been no looking back.
What inspired you to pursue music seriously, especially soca?
It’s always been a passion, as I paid attention to soca from young. Big Truck from Machel Montano was the song that cemented my love into this genre and it’s always been a motivator. I still cannot hear that song without wilding out.

Why did you choose the stage name “Pahjo” and what does it mean to you?
Pahjo is a combination of my real name Patrick Joseph. The H was put in to add some flare.
Who were your earliest musical influences growing up?
The Mighty Sparrow, Winfield James, Machel Montano, Krosfyah, Shadow
What’s one childhood memory that shaped your connection to music?
My bedroom overlooked the backyard. My aunt would host her parties there, but the kids would be sent to bed. But I was fortunate to have an elevated view and would sit there and look at the elders party freely to Calypso music.

How would you describe your sound and style as an artist?
I still think I am trying to find a particular sound. I am very versatile in all formats of soca, except for Dennery. At the beginning I had more of an aggressive tone, but over the years with the accompaniment of vocal coaching, I am taking a deepr interest in the soul groovy vibe. But still love my party vibes. Energetic.
Walk us through your creative process — where do you start when writing a song?
It’s always the melody. I don’t listen to a beat until I press record. I will put down whatever comes to mind. It is mostly gibberish. I listen to that gibberish and sometimes I hear words that birth an Idea, and I go from there.
What part of making a song do you enjoy the most (lyrics, melody, production)?
Lyrics and Melody is definitely my strong points. I am considering going to production school to add that to my CV.

Do you write differently for a soca carnival anthem vs. a slower groove track?
Yes and No. More recently I am putting more emotion into Groovy. I am trying to move away from the jump and wave and transition into topics that are more relatable and tell my story.
How has your music evolved since your first release (Ah Mas in 2020)?
Day and Night. I couldn’t hold a note in 2020. Working with vocal coaches, professional writers and amazing producers, my sound has changed leaps and bounds. I actually get squeamish listening to my early stuff.
You’ve worked with artists like Problem Child on Identity — how did that partnership happen?
I met Problem Child in London and we connected. He was real cool and he entrusted me with his number. When Gareth from Caricom music contacted me with this beat, I told him I wanted a collab. He said okay, but it was down to me to find that artiste. I hit Problem Child and he said yes, but I had to write the song. It took me about 4 attempts before I got it right and he then added his flare, and Identity was born.

Mashup Kingdom became Antigua’s official Carnival song — what was that experience like?
That was a song I wrote at home, just being in a mischievous mood. DJ Shaker sent me the beat and in less than 2 hours I sent him a full demo. Let’s just say, he got active instantly and his ideas of collaboration started. Mr Benji was added at the end.
What was your goal for your single Identity and its message of self-expression?
Identity speaks of Soca being a safe space. We don’t care about your preferences, your business, etc, when you are in a soca fete. It’s a message to let the entire dispora know you are welcomed to express yourself how you want.
Which collaboration pushed you musically and why?
Pull Di Pin – Machel Montano x Skinny Fabulous x Wuss Ways. I wrote this song in October 2024, when King Bubba contacted me. This has opened so many doors for me as a writer. Many people don’t even know that the entire song is my write apart from Skinny’s verse. Working with Machel has been a dream.

Any dream artists you’d love to work with next?
Patrice, Bunji and definitely Machel again. I am open to collaborations that make sense. I have learnt that not all collabs are wise. You tend to push harder that the others and the songs can fail as a result.
How would you explain soca’s place in Caribbean culture to someone new to the genre?
Soca is the foundation of the Caribbean’s musical identity. This is our Happy Place. Reggae is our social commentary, but soca is our release of mind, body and energy.
What makes soca meaningful to you personally?
It’s a constant endorphin, It has literally pulled me out of depression. When I started I had just been divorced and lost everything for mistakes I made. Soca saved me.

How does your Guyanese heritage influence your music?
Massively. Even writing, I can go back to that place to grab the cultural influences to speak about in the music. Guyana is a happy place and a place of comfort. Soca and Guyana go hand in hand for me
Soca is evolving — what changes do you see happening in the sound and audience?
Soca needs to remain authentic. We are not trying to be accepted as R&B or as POP. We want soca to be soca. There are alot of new names coming through, which is exciting. Soca is here to stay.
How do you hope soca grows on the global stage?
I firstly would like soca to be recognised as an official genre and not world music. Soca can unite borders, as the music is love, its fun, its unity.
What has been your biggest career highlight so far?
Being the first Guyanese soca artiste to ever perform on Ubersoca cruise was something special. Opening for Kes and Voice in London was also amazing.

How did COVID-19 affect your plans and creativity?
Covid allowed me to slow and learn. I didn’t have a clue about recording and the process of making a song. It allowed me to network with djs, producers and other writers, who taught me so much. It was a blessing for me personally.
How do you prep for a live performance?
Rehearse, rehearse, rehearse. I try my best to remain calm and turn up to the venue very early. Prayer before every stage is pivotal.
What’s one goal you hope to achieve in the next year?
This year is my year of Intent. I am hoping to build on the success of 2025 and just to remain consistent and growing. More stages, more music, more collaborations.
How do you keep connected with your fans both online and offline?
This has been a difficult one for me, as I don’t have a big team. I try to be consistent on IG, but I need to work on more true content. I need people to know me more.

What message do you want listeners to take from your music?
Be you, be bold, be free. Express yourself how you want to live.
What projects are you currently working on that fans can look forward to?
I have a collab with King Bubba, another with Luni Spark and I am in talks with another industry giant on another project. This year will be exciting. Loads coming.

Beyond music, what other creative or personal goals do you have?
I am on a journey of helping now. I am working with allot of young Guyanese musicians. I was fortunately to have built relationships globally, so I am trying to get Guyanese music heard and put them in a place they can launch from.
If you could give one piece of advice to aspiring artists, what would it be?
Do not doubt yourself, but be a sponge. Research and learn. Drop the ego and the arrogance and be open to the critique from the right people. Remove the yes people and surround yourself with people who are “OBSESSED” with your success. Learn the business of music.

Pahjo’s story is more than a music journey — it’s a testament to resilience, self-belief, and cultural pride. From overcoming personal loss and rebuilding through sound, to representing Guyana on global stages and helping the next generation find their voice, his path reflects what soca truly stands for: freedom, healing, and connection.
As he steps into a new season of intent — with fresh collaborations, deeper storytelling, and a growing global footprint — Pahjo remains clear in his mission: to keep soca authentic, inclusive, and rooted in truth. Whether through a groovy melody or a high-energy fete anthem, his message is unwavering — be bold, be free, and always be yourself.
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