The process of getting a movie off of the ground is a lengthy endeavor, with casting standing out as one of the essential elements of the process. Simon Doe has his tongue planted in his cheek as he describes the fictional skills of his advancing agent.Praesent iaculis, purus ac vehicula mattis, arcu lorem blandit nisl, non laoreet dui mi eget elit. Donec porttitor ex vel augue maximus luctus. Vivamus finibus nibh eu nunc volutpat suscipit. Nam vulputate libero quis nisi euismod rhoncus. Sed eu euismod felis. Aenean ullamcorper dapibus odio ac tempor. Aliquam iaculis, quam vitae imperdiet consectetur, mi ante semper metus, ac efficitur nisi justo ut eros. Maecenas suscipit turpis fermentum elementum scelerisque.
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“Simon Doe has his tongue planted in his cheek as he describes the
fictional skills of his advancing agent.”Steve Kowalsky
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[youtube https://www.youtube.com/watch?v=bPh0kfMRIFA]
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Pahjo: From Georgetown Roots to Global Soca Stages — Purpose, Passion & Identity
Born and raised in Georgetown, Guyana, and now rooted in the UK, Pahjo is an artist whose journey into soca is powered by purpose, patience, and lived experience. Known in his family as the “soca mad man,” music was always in his DNA — but life, responsibility, and survival delayed the dream. It wasn’t until his 30s, guided by the words of late DJ Buju and driven by a need for expression, that Pahjo fully stepped into his calling.
From early influences like Mighty Sparrow and Machel Montano to writing songs that celebrate freedom, unity, and emotional release, Pahjo represents a new generation of soca artistes who balance energy with substance. His rise has been marked by defining moments — from Antigua Carnival anthems to writing alongside legends — but at the core remains a man grounded in culture, faith, and authenticity. In this Worlmag feature, Pahjo opens up about identity, evolution, mental health, and why soca remains the Caribbean’s happy place.
Can you tell us a bit about where you’re from and how your journey began?
Born and Raise in Georgetown, Guyana and moved to the UK when I was 19. Soca has always been in my genes. I was known as the soca mad man for the family as I was always the one dancing and getting on wild. I knew I wanted to do music from a young age; in primary school actually. My journey into soca never came until my 30’s, as life happened. I had a family at a young age and my focus was all about survival in this new landscape. I was motivated to get back into it by a dj by the name of DJ BUJU (RIP). He always said, do what you want to do, smoke if you want, drink if you want. In 2019 I had a friend in Guyana who was also on his journey into production and he would normally send me the stuff he is working on. He sent me tool box riddim and I wrote something to it. When Buju passed away, his words stood out and I contacted Joey2Kool and told him lets go. From there it has been no looking back.
What inspired you to pursue music seriously, especially soca?
It’s always been a passion, as I paid attention to soca from young. Big Truck from Machel Montano was the song that cemented my love into this genre and it’s always been a motivator. I still cannot hear that song without wilding out.
Why did you choose the stage name “Pahjo” and what does it mean to you?
Pahjo is a combination of my real name Patrick Joseph. The H was put in to add some flare.
Who were your earliest musical influences growing up?
The Mighty Sparrow, Winfield James, Machel Montano, Krosfyah, Shadow
What’s one childhood memory that shaped your connection to music?
My bedroom overlooked the backyard. My aunt would host her parties there, but the kids would be sent to bed. But I was fortunate to have an elevated view and would sit there and look at the elders party freely to Calypso music.
How would you describe your sound and style as an artist?
I still think I am trying to find a particular sound. I am very versatile in all formats of soca, except for Dennery. At the beginning I had more of an aggressive tone, but over the years with the accompaniment of vocal coaching, I am taking a deepr interest in the soul groovy vibe. But still love my party vibes. Energetic.
Walk us through your creative process — where do you start when writing a song?
It’s always the melody. I don’t listen to a beat until I press record. I will put down whatever comes to mind. It is mostly gibberish. I listen to that gibberish and sometimes I hear words that birth an Idea, and I go from there.
What part of making a song do you enjoy the most (lyrics, melody, production)?
Lyrics and Melody is definitely my strong points. I am considering going to production school to add that to my CV.
Do you write differently for a soca carnival anthem vs. a slower groove track?
Yes and No. More recently I am putting more emotion into Groovy. I am trying to move away from the jump and wave and transition into topics that are more relatable and tell my story.
How has your music evolved since your first release (Ah Mas in 2020)?
Day and Night. I couldn’t hold a note in 2020. Working with vocal coaches, professional writers and amazing producers, my sound has changed leaps and bounds. I actually get squeamish listening to my early stuff.
You’ve worked with artists like Problem Child on Identity — how did that partnership happen?
I met Problem Child in London and we connected. He was real cool and he entrusted me with his number. When Gareth from Caricom music contacted me with this beat, I told him I wanted a collab. He said okay, but it was down to me to find that artiste. I hit Problem Child and he said yes, but I had to write the song. It took me about 4 attempts before I got it right and he then added his flare, and Identity was born.
Mashup Kingdom became Antigua’s official Carnival song — what was that experience like?
That was a song I wrote at home, just being in a mischievous mood. DJ Shaker sent me the beat and in less than 2 hours I sent him a full demo. Let’s just say, he got active instantly and his ideas of collaboration started. Mr Benji was added at the end.
What was your goal for your single Identity and its message of self-expression?
Identity speaks of Soca being a safe space. We don’t care about your preferences, your business, etc, when you are in a soca fete. It’s a message to let the entire dispora know you are welcomed to express yourself how you want.
Which collaboration pushed you musically and why?
Pull Di Pin – Machel Montano x Skinny Fabulous x Wuss Ways. I wrote this song in October 2024, when King Bubba contacted me. This has opened so many doors for me as a writer. Many people don’t even know that the entire song is my write apart from Skinny’s verse. Working with Machel has been a dream.
Any dream artists you’d love to work with next?
Patrice, Bunji and definitely Machel again. I am open to collaborations that make sense. I have learnt that not all collabs are wise. You tend to push harder that the others and the songs can fail as a result.
How would you explain soca’s place in Caribbean culture to someone new to the genre?
Soca is the foundation of the Caribbean’s musical identity. This is our Happy Place. Reggae is our social commentary, but soca is our release of mind, body and energy.
What makes soca meaningful to you personally?
It’s a constant endorphin, It has literally pulled me out of depression. When I started I had just been divorced and lost everything for mistakes I made. Soca saved me.
How does your Guyanese heritage influence your music?
Massively. Even writing, I can go back to that place to grab the cultural influences to speak about in the music. Guyana is a happy place and a place of comfort. Soca and Guyana go hand in hand for me
Soca is evolving — what changes do you see happening in the sound and audience?
Soca needs to remain authentic. We are not trying to be accepted as R&B or as POP. We want soca to be soca. There are alot of new names coming through, which is exciting. Soca is here to stay.
How do you hope soca grows on the global stage?
I firstly would like soca to be recognised as an official genre and not world music. Soca can unite borders, as the music is love, its fun, its unity.
What has been your biggest career highlight so far?
Being the first Guyanese soca artiste to ever perform on Ubersoca cruise was something special. Opening for Kes and Voice in London was also amazing.
How did COVID-19 affect your plans and creativity?
Covid allowed me to slow and learn. I didn’t have a clue about recording and the process of making a song. It allowed me to network with djs, producers and other writers, who taught me so much. It was a blessing for me personally.
How do you prep for a live performance?
Rehearse, rehearse, rehearse. I try my best to remain calm and turn up to the venue very early. Prayer before every stage is pivotal.
What’s one goal you hope to achieve in the next year?
This year is my year of Intent. I am hoping to build on the success of 2025 and just to remain consistent and growing. More stages, more music, more collaborations.
How do you keep connected with your fans both online and offline?
This has been a difficult one for me, as I don’t have a big team. I try to be consistent on IG, but I need to work on more true content. I need people to know me more.
What message do you want listeners to take from your music?
Be you, be bold, be free. Express yourself how you want to live.
What projects are you currently working on that fans can look forward to?
I have a collab with King Bubba, another with Luni Spark and I am in talks with another industry giant on another project. This year will be exciting. Loads coming.
Beyond music, what other creative or personal goals do you have?
I am on a journey of helping now. I am working with allot of young Guyanese musicians. I was fortunately to have built relationships globally, so I am trying to get Guyanese music heard and put them in a place they can launch from.
If you could give one piece of advice to aspiring artists, what would it be?
Do not doubt yourself, but be a sponge. Research and learn. Drop the ego and the arrogance and be open to the critique from the right people. Remove the yes people and surround yourself with people who are “OBSESSED” with your success. Learn the business of music.
Pahjo’s story is more than a music journey — it’s a testament to resilience, self-belief, and cultural pride. From overcoming personal loss and rebuilding through sound, to representing Guyana on global stages and helping the next generation find their voice, his path reflects what soca truly stands for: freedom, healing, and connection.
As he steps into a new season of intent — with fresh collaborations, deeper storytelling, and a growing global footprint — Pahjo remains clear in his mission: to keep soca authentic, inclusive, and rooted in truth. Whether through a groovy melody or a high-energy fete anthem, his message is unwavering — be bold, be free, and always be yourself.
Follow @pahjomusicofficial and stay locked to Worlmag as we continue to spotlight the voices shaping Caribbean culture worldwide.
“From Scrubs to Feathers: Gia’s Journey of Culture, Confidence & Carnival Power”
When you meet Gia, you’re immediately struck by a presence that blends Caribbean royalty with everyday authenticity. Proudly Jamaican, Bajan, and Guyanese, she carries her heritage like armour—woven into her movement, her expression, and the way she represents carnival with purpose and pride. What began as an unexpected entry into modelling has evolved into a powerful form of cultural storytelling, fuelled by family support, ancestral inspiration, and a deep love for the liberation carnival brings.
Balancing life in the NHS with the fantasy, colour, and emotional power of carnival arts, Gia has crafted a lane that feels entirely her own. Whether she’s stepping into a frontline costume, embodying a character on set, or sharing her culture with colleagues who’ve never experienced carnival before, she moves with intention, grounding, and gratitude. This feature dives into the roots, challenges, triumphs, and vision of a woman reshaping what it means to be a carnival model in the UK creative landscape.
1. What heritage or cultural background do you represent, and how does it influence the way you show up in carnival and creative work?
I’m proudly Caribbean; Jamaican, Bajan and Guyanese and that heritage is woven into every part of who I am—my confidence, my boldness, and my creativity. When I show up in carnival or in my creative work, I’m representing a lineage of resilience, storytelling, and celebration. It influences how I move, how I express emotion, and the pride I take in bringing the culture to life visually.
2. What was your earliest memory of carnival or Caribbean culture growing up?
My earliest memory is being on my mums shoulders and seeing the the joy, the celebration, the colours, hearing the steel pans, smelling the jerk pans, and watching the adults around me transform when the music hit. As a child, I didn’t know the politics or history behind carnival I just knew it felt like freedom. That feeling never left me.
3. How does your family feel about your involvement in modelling and carnival arts?
They’re so proud. My mum comes to every launch to scream out my name like it’s my year 3 sports day! At first there was a bit of protective hesitation, but once they saw how passionate I was—and how much discipline and artistry goes into what I do—they became my biggest supporters.
4. Are there cultural traditions from home that you carry into your artistry today?
Yes – movement, storytelling, and respect for community. Carnival isn’t just a costume; it’s a narrative. I always bring that sense of purpose into my work.
5. How did you first step into modelling, and what inspired you to continue professionally?
I stepped into modelling almost accidentally— my friend Chloe (C-unique) encouraged me to model for one of her designs and I decided to give it a try. The confidence it gave me, the creativity it unlocked, and the opportunities to represent my culture kept me going.
6. Was there a defining moment or first shoot that made you think, “Yes, this is what I’m meant to do”?
My first carnival shoot. The energy on set, the empowerment I felt in costume, and the connection with the camera made everything click. I knew I had found something that I genuinely enjoyed and loved to do/be a part of.
7. Who or what were your earliest creative inspirations as a model?
Strong Caribbean women; my paternal grandmother was a pageant queen in the 60’s I still have newspaper clippings of her shows and remember how much that inspired me. Soca performers, carnival queens, and creatives who carried themselves with presence and pride. Their confidence taught me how to own my space and represent my culture with pride.
8. What skills have you had to develop specifically for carnival modeling versus traditional fashion modelling?
Carnival modelling requires stamina, movement and the ability to project energy, not just beauty. You’re not just wearing a costume, you’re embodying a character, a mood, a spirit. The ability to pose dynamically with large backpacks or intricate headpieces is definitely a skill on its own.
9. What does carnival mean to you personally beyond the feathers, gems, and the road?
For me Carnival is liberation—of identity, expression, and history. It’s a space where you can embody your strongest, freest self. Drown out all the noise from whatever may be happening around you and just be. Those two days are probably my happiest throughout the year.
10. How do you prepare mentally and physically for big carnival shoots or mas performances?
Physically, I go to the gym, train, stretch, and keep my energy levels high. Mentally, I get quiet. I focus on grounding myself because I want to show up fully present when I step in front of the camera or on the road. I also practice a lot of positive thinking and tell myself that I’ve got this whenever I step on stage (just to kick away any lingering anxiety or imposter syndrome).
11. What has been your most memorable or powerful carnival costume to date and why?
Most definitely Poison Dart Frog by WASSIVILLE, that was my first front line costume and It wasn’t just pretty; it carried a sense of strength and pride. Wearing it felt like channeling my inner Queen, I felt so confident, so beautiful and so powerful.
12. Are there any designers or mas bands who have significantly shaped your journey?
Yes—designers like Paul, Alfredo and Sophia and Faith who truly understand body diversity, movement, and cultural accuracy have influenced me the most. They create art that feels authentic rather than just aesthetic. From the moment I joined UCOM I felt so comfortable and a part of something so great, inclusive and welcoming. You can see this is mirrored across multiple mas bands, like Island mas, Carnival by Dujura, OPM and many more.
13. How would you describe your style as a model when it comes to portraying carnival characters or fantasy themes?
Expressive, bold, feminine and powerful. I like to transform, step into the fantasy fully and bring it to life with emotion and movement.
Giamilvno x Worlmag Interview website feature
14. What do you look for in a costume or creative direction before saying yes to a project?
Authenticity, creativity, respect for culture, and a team that values professionalism. I want to feel proud of what I represent.
15. Do you think carnival modelling is getting the recognition it deserves in the wider UK creative scene?
It’s growing, but it’s still undervalued. There’s a lot of talent here, but carnival arts needmore mainstream visibility and respect for sure.
16. How would you describe the current UK soca and carnival scene — strengths, challenges, and potential?
The UK scene is passionate and evolving. The strength lies in the community and creativity. The challenge is the lack of infrastructure and investment compared to other creative industries. But the potential? Huge.
17. What do you think the UK still needs in order to elevate carnival culture to its full potential?
More funding, more platforms, and more opportunities for Caribbean creatives to lead the narrative, not just participate in it.
18. Who in the UK soca/carnival space do you admire or see as pushing the culture forward and why?
I admire anyone who consistently shows up—DJs, designers, mas bands, models, and dancers—who invest their time and energy into building the culture with authenticity.
19. How do you balance authenticity and creativity when representing Caribbean culture in a UK setting?
By staying grounded in the roots while still embracing innovation. Carnival can evolve, but its foundation shouldn’t be watered down.
20. How do you feel the UK carnival energy compares to carnivals abroad?
Abroad, the energy is more immersive and deeply rooted. The UK has passion, but we’re still building the infrastructure and cultural depth that Caribbean carnivals naturally have.
21. With modelling, work, and everyday life, how do you manage balance and avoid burnout?
I prioritise rest and boundaries. When I’m off, I’m off. I’ve learned to protect my energy and not pour from an empty cup. My career can be quite stressful and challenging at times, working for the NHS it’s a huge contrast between my creative work but I always look forward to launch season, my colleagues can’t believe how I transform and I enjoy sharing the culture with them, especially those who have never been or heard of carnival and what it represents. It’s a blessing to be in scrubs and then be able to stand tall in my platform heels and big backpack striking a powerful pose.
22. What does your self-care routine look like before and after major shoots or carnival events?
Before: stretching, good nutrition, hydration, and grounding music. (A sip of rum)
After: skincare, deep rest, and moments of silence to decompress.
23. What are some personal challenges you’ve had to overcome in your creative or modelling life?
Learning to trust my vision, quiet the self-doubt (as that can be a real challenge) and understand that not every opportunity is meant for me. Growth requires discipline and self-belief. I’ve had to overcome issues with anxiety and depression which started in my early teens but I found the more that I show up and show out, the more I believed that this is where I’m meant to be and this is what I’m meant to be doing.
24. How do you stay grounded emotionally in such a visually demanding and high-pressure industry?
By remembering who I am outside the camera. My identity isn’t based on likes, costumes, or validation—it’s based on character.
25. What keeps you motivated during times when your energy or mental health feels low?
Purpose. Knowing that my work inspires women, represents my culture, and allows me to express myself creatively keeps me going. Even the people that are around when we are working, everyone is just amazing with checking in and making sure you’re okay, that you feel good and confident, there’s a real sense of belonging and care throughout.
26. What are your goals as a model over the next 1–3 years?
To build my profile internationally, collaborate with more carnival bands, and potentially expand into creative direction and brand partnerships.
27. Are there any dream collaborations, designers, or bands you hope to work with?
Yes—some of the International Caribbean mas bands and UK designers that really push boundaries with costume innovation and movement-focused design.
28. How do you see your role evolving in the carnival community as your profile grows?
I want to be more than a model. I want to uplift other creatives, mentor upcoming models, and help shape the future of the culture.
29. Are you exploring other creative lanes outside modelling — such as styling, creative direction, wellness, or entrepreneurship?
Definitely. I’m exploring creative direction and wellness content, especially for women working in high-pressure industries.
30. If you could send a message to young women who want to join the carnival modelling
world, what would you tell them?
Own your power, protect your boundaries, and lead with authenticity. Carnival is about freedom—so don’t shrink yourself. Step boldly into your space and be proud!
Contact/Socials – @giamilvno
Gia’s journey is more than feathers and camera flashes—it’s a testament to resilience, identity, and the transformative power of culture. Her story reflects the heart of Caribbean creativity while highlighting the possibilities that open when you lead with authenticity and purpose. As she continues to rise, building her profile internationally and exploring new creative lanes, one thing remains certain: Gia is not just modelling carnival—she is living it, preserving it, and pushing it forward.
Her message to young women is the same message she lives by: stand tall, own your space, and honour your roots. The UK carnival scene is evolving, and voices like hers are shaping its future. And from the frontline to the festival road, Gia is proving that Caribbean women are rewriting the narrative—boldly, beautifully, and unapologetically.
Love Revelation Riddim: A Powerful Fusion of Reggae Legends and Modern Voices
The Love Revelation Riddim stands as a rich and soulful addition to the reggae and dancehall landscape, bringing together some of Jamaica’s most respected voices across generations. Rooted in themes of love, reflection, and emotional truth, the riddim delivers a timeless sound while remaining firmly connected to today’s musical energy.
Featuring Jah Vinci, Wayne Wonder, Xyclone, I-Octane, and Flexx (TOK), the Love Revelation Riddim is a celebration of Caribbean artistry, lyrical depth, and cultural continuity.
Jah Vinci – Modern Emotion with a Classic Touch
Jah Vinci opens the riddim with heartfelt delivery and smooth melodies, blending contemporary dancehall style with introspective lyricism. His contribution captures the emotional core of the Love Revelation Riddim, speaking directly to love, growth, and personal awareness.
Wayne Wonder – Timeless Reggae Excellence
A true reggae icon, Wayne Wonder brings unmatched vocal control and romantic storytelling to the riddim. His presence adds depth and prestige, reminding listeners why his voice continues to resonate across generations and international audiences.
Xyclone – Conscious Lyrics and Resilient Spirit
Xyclone delivers a thoughtful and grounded performance, injecting the riddim with conscious energy and lived experience. Known for his journey and lyrical honesty, his contribution reinforces reggae’s role as a voice for reflection, perseverance, and truth.
I-Octane – Passion, Power, and Purpose
I-Octane’s signature intensity shines through on the Love Revelation Riddim. With powerful vocals and uplifting messages, he balances passion and positivity, offering a track that inspires strength, love, and self-belief.
Flexx (TOK) – Dancehall Veteran with Enduring Flair
Representing legendary dancehall group TOK, Flexx brings veteran confidence and rhythmic charm. His contribution adds contrast and versatility to the riddim, grounding the project in authentic dancehall roots while keeping the energy vibrant.
A Riddim Rooted in Love and Revelation
The Love Revelation Riddim is more than a compilation—it’s a musical statement that honours reggae’s emotional depth and dancehall’s dynamic spirit. By uniting legendary artists with modern voices, the project showcases the strength and adaptability of Caribbean music.
This riddim serves as a reminder that love, truth, and conscious expression remain at the heart of reggae’s global appeal.
Worlmag salutes the artists and creatives behind a project that truly reflects the heart of Caribbean music.
Last Thursday night, Saint Lucia took the spotlight in the UK’s financial capital. The temperature in London Blackfriars peaked in a warm November, on the 12th Knot Rooftop of Sea Containers. The theme was business chic, as the Saint Lucia Tourism Authority (SLTA) brought together creatives, global stars, travel industry professionals, cultural educators, and patrons of Saint Lucia to mix and mingle over conversation, wine, hors d’oeuvres, and cocktails.
Why, you might ask? In just six months, the Saint Lucia Jazz & Arts Festival will draw patrons to the island, where the arts will welcome visitors to pour into Saint Lucia’s economy — and the hearts of its communities.
And why London? Following London’s World Travel Market, what better place to announce the inclusion of one of the UK’s most celebrated and enduring musical performers — Beverley Knight, MBE. The MOBO and Olivier Award-winning artist attended the evening and expressed her excitement for her forthcoming performance at the Saint Lucia Jazz & Arts Festival 2026. Knight’s inclusion was announced alongside that of Grammy Award-winning Nigerian singer Tems and Saint Lucia’s own musical icon, Ronald “Boo” Hinkson.
Also present on the night was Saint Lucia’s Olympic champion and Tourism Ambassador, Julien Alfred, whose warm charisma and pure spirit mirror those of so many Saint Lucians. The island’s people truly are its greatest asset. Saint Lucian entrepreneurs and creatives of the diaspora were in attendance, including Laura Henry-Allain, MBE, Tanya Edwards, Annaliese Dayes, and Curmiah Lisette.
With the SLTA aiming to further promote community tourism and Saint Lucia’s creative industries, there is hope that momentum will continue to build — honouring grassroots initiatives that provide lasting development for local artisans and foundational cultural education for Saint Lucia’s people. Tourism, especially during times of global tension, requires earnest storytelling, a nation of people who know their roots and their power, and perspectives that nurture connection. After all, the travellers Saint Lucia seeks to attract for community tourism to flourish are those who wish to learn and honour culture — not those vulturous of it. Those who come for her story, to find or see themselves in it; to understand our unique yet shared history; or to embrace our difference, found in our Kwéyòl identity.
Hosted by Jazz FM’s Tony Minvielle, the evening featured speeches from SLTA Chairman Thaddeus Antoine and CEO Louis Lewis, who hinted at the island’s growing reputation as a wellness destination, alongside its already striking allure for romance, adventure, the arts, and its vibrant Kwéyòl culture.
Together with SLTA’s Director of Global Marketing, Dexter Percil, Alfred selected a lucky winner for SLTA’s raffle — two tickets to Saint Lucia via British Airways from London Gatwick, with on-island transfers, five nights at The BodyHoliday, and even a stop for local bread along the Micoud Highway in Thomazo.
Boo Hinkson and Christa Bailey wound down the night with smooth and sultry jazz renditions and up-tempo sounds of the Caribbean that drew the crowd front-stage in gentle waves of two-step and singalong, fostering genuine connections on this night of networking.
The Saint Lucia Jazz & Arts Festival 2026 will run from April 30th to May 10th. Tickets go on sale in January 2026, with more stars yet to be announced for its celebrated themed nights — Opening Night, Kingdom Night, Pure Jazz, World Beats, Caribbean Fusion, and The Ultimate Celebration, as well as its dynamic Arts & the City programme.
