Rising dancehall talent Sydon steps into the WORLMAG Cypher and delivers straight lyrical heat! From razor-sharp punchlines to unstoppable flows, Sydon shows why he’s one of the names to watch in the dancehall scene.
🎤 Artist: Sydon 📍 Location: WORLMAG Studios, London 🎬 Produced by: WORLMAG Media
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How did a simple love for Soca music turn into one of the most recognizable global Caribbean lifestyle brands? Live Love Soca is more than a name—it’s a movement, a message, and a mission to elevate Soca culture worldwide. In this exclusive feature, we dive into the origins, evolution, and driving forces behind Live Love Soca, as told by the passionate team shaping the brand from the heart of the Caribbean to the rest of the world.
LIVE LOVE SOCA: THE STORY BEHIND THE MOVEMENT
How did the idea for Live Love Soca come about?
The idea for Live Love Soca was born from a passion for Soca music and Caribbean culture, and a desire to create a vibrant platform celebrating its energy, joy, and unity worldwide. It started as a vision to connect Soca enthusiasts through fashion and evolved naturally into a global community.
What was the original vision for the brand, and how has it evolved over time? Initially, Live Love Soca aimed simply to share and promote Soca music and Caribbean culture through fashion. Over time, the vision expanded to become a cultural hub, actively influencing and promoting Caribbean lifestyle, artists, fashion, and events globally.
Who were the key people behind the creation of Live Love Soca?
Live Love Soca was founded by a collective of passionate Caribbean culture enthusiasts, including fete organizers, event promoters, and creatives deeply rooted in the Soca community. Their combined energy and expertise set the foundation for the brand’s growth.
LIVE LOVE SOCA: THE STORY BEHIND THE MOVEMENT
What does “Live Love Soca” mean to you personally?
Personally, “Live Love Soca” is a lifestyle brand that embodies a philosophy of embracing life fully, spreading positivity, and nurturing community spirit through the vibrant vibes and joyous culture of Soca music through fashion and lifestyle – Soca is more than music; it’s a lifestyle.
Culture & Community
How do you see Live Love Soca influencing global soca culture?
Live Love Soca acts as a cultural ambassador, bridging gaps, breaking down barriers, and amplifying the reach and visibility of Soca music and Caribbean culture globally.
What role does the diaspora play in the movement you’re building?
The diaspora is central to our movement, providing invaluable support and connection points, allowing Caribbean culture to flourish internationally and remain authentic, exclusive, and interconnected.
LIVE LOVE SOCA: THE STORY BEHIND THE MOVEMENT
How do you maintain authenticity while growing an international brand? Authenticity is maintained by collaborating closely with Caribbean artists, creators, and cultural experts, ensuring all representations stay true to Soca’s cultural roots while evolving with contemporary tastes.
Music & Events
What do you look for when curating or promoting soca music or artists?
We look for authenticity, unique talent, dynamic energy, and artists who genuinely reflect the vibes and positivity of Soca culture.
How involved is Live Love Soca in producing or supporting events?
Live Love Soca actively produces and supports events, from intimate gatherings to large-scale festivals, providing resources, promotion, and curatorial input to ensure high-quality, memorable experiences.
What has been the most memorable Live Love Soca event to date?
Our most memorable event was the “Geneva Festival,” where thousands gathered from around the globe, experiencing powerful performances and fostering unforgettable moments of community spirit, vibes, and unity.
LIVE LOVE SOCA: THE STORY BEHIND THE MOVEMENT
Social Media & Engagement
How do you keep your content fresh and engaging for such a wide audience?
We consistently blend new music, vibrant visuals, interactive elements, and community-driven stories, staying closely attuned to audience feedback and global trends.
What’s the most unexpected message or interaction you’ve had on Instagram? One of our most unexpected interactions was a heartfelt message from a fan in Japan who discovered Soca through our platform, leading them to travel to Trinidad Carnival for the first time.
How do you handle the balance between trendiness and tradition in your posts? We carefully strike a balance by honoring traditional elements of Soca and Carnival culture while creatively engaging with trending themes and contemporary digital formats.
LIVE LOVE SOCA: THE STORY BEHIND THE MOVEMENT
Collaborations & Partnerships
What makes an ideal brand or artist collaboration for Live Love Soca?
An ideal collaboration aligns with our ethos of positivity, cultural authenticity, and vibrant creativity, mutually enriching the Soca community and expanding cultural horizons.
Have there been any collaborations that surprised even you with their success? Our partnership with international DJ, DJ Jel, initially surprised us with his enthusiastic embrace and immense success, reaching far broader audiences than anticipated. It has been a long-standing relationship that we have grown and developed into many avenues.
LIVE LOVE SOCA: THE STORY BEHIND THE MOVEMENT
Challenges & Lessons
What’s been one of the biggest challenges you’ve faced as a soca platform? Navigating the balance between staying authentic and reaching global audiences has been challenging but rewarding, requiring continual adaptation without losing cultural integrity.
How do you deal with competition in the Caribbean media space?
We embrace competition positively, seeing it as an opportunity to innovate and collaborate, constantly improving our offerings and fostering collective growth in Caribbean media.
Impact & Future
What kind of impact do you hope Live Love Soca has in the next 5 years?
We aim for Live Love Soca to become the definitive global gateway to Soca and Caribbean culture, significantly increasing its mainstream recognition and inspiring a new generation of enthusiasts. When you think of Soca, you think of Live Love Soca.
LIVE LOVE SOCA: THE STORY BEHIND THE MOVEMENT
Do you see yourself expanding into other genres or platforms?
While Soca remains our core, we envision strategic expansions into closely related genres and new platforms that further amplify Caribbean culture and creativity.
What advice would you give to someone trying to build a brand in Caribbean culture?
Stay authentic, deeply engage with the community, listen actively, embrace collaboration, and remain passionately committed to promoting Caribbean excellence.
LIVE LOVE SOCA: THE STORY BEHIND THE MOVEMENT
From vibrant fashion drops to unforgettable events and a growing international fan base, Live Love Soca continues to represent the heartbeat of Caribbean culture. Rooted in authenticity, powered by community, and driven by joy, the brand is set to expand and inspire even more in the years to come.
Stay connected with the movement: www.livelovesoca.com Follow @LiveLoveSoca on all platforms Live it. Love it. Soca.
Cheers an Emotional Anthem for the Broken and Brave
Cheers, An Emotional Anthem for the Broken and Brave
Cheers is a raw, emotional journey through the struggles of pain, loneliness, and self-
reflection. With haunting lyrics and heartfelt vulnerability, the song explores themes of
exhaustion, financial hardship, broken relationships, and the escape found in temporary
relief. It’s a toast to the battles we fight in silence, a bittersweet anthem for anyone who’s ever felt like they were falling apart behind a smile.
Raise your glass not in celebration, but in survival.
Cheers is performed by Tawa
Produced by Team Gorilla Music. It will be released
August 1 st , 2025, on all streaming platforms.
Contact for Team Gorilla Music https://www.teamgorillamusic.com/
Spragga Benz Ignites the One Love Stage at ReggaeLand 2025
Spragga Benz Ignites the One Love Stage at ReggaeLand 2025
Spragga Benz delivered a masterclass in stage command and lyrical firepower at ReggaeLand 2025, lighting up the One Love Stage with an electric performance full of hits, history, and hard-hitting messages.
Spragga Benz Ignites the One Love Stage at ReggaeLand 2025
Backed by his DJ, live band, and backup singers, Spragga opened with “Rasta Run Di World”, a track that now symbolizes his journey—spiritual, militant, and musically refined. From there, he launched into a seamless flow of 90s dancehall classics, including “Ready Yet”, “Things A Gwaan”, “Machine Gun Kelly”, “Dolly House”, “She Wrong”, and “Some Bwoy”, giving the crowd a taste of his rich and timeless catalogue.
For the rude bwoy massive, he dropped street anthems like “We Nuh Like”, “Nuff Man”, and “Red”, sending the energy across the stage into overdrive. But it was a moment of reflection and brilliance mid-set that defined Spragga’s artistry.
Spragga Benz Ignites the One Love Stage at ReggaeLand 2025
After performing his Billboard-charting collaboration “Turn Me On” with Kevin Lyttle, he began telling the story behind “Tiny Tot”. As the band played in full throttle, the intensity began to overshadow the message. In a bold and veteran move, Spragga stopped the band.
He addressed the crowd directly:
“Mi nuh want the message get lost inna di vibes. Slow it down. Mek dem FEEL it.”
The band shifted into a one drop riddim, and Spragga repackaged the song with clarity and control—turning the moment into a spiritual and sonic eruption. The stage lit up with cheers, rewinds, and crowd engagement like few others that weekend. It was a moment of true command, care, and connection—the mark of a seasoned icon.
Spragga Benz Ignites the One Love Stage at ReggaeLand 2025
While his performance would have felt right at home on the main stage, those lucky enough to witness it on the One Love Stage got something truly unforgettable. Spragga Benz showed not only why he’s a legend of the dancehall, but also why his message and presence remain essential to reggae culture today.
Chronixx Returns in Full Force to Close ReggaeLand 2025
Chronixx Returns in Full Force to Close ReggaeLand 2025
Chronixx delivered a flawless, career-defining performance to close out ReggaeLand 2025, leaving fans across Milton Keynes Bowl and the internet buzzing with praise. With a new band, but the same signature polish, poise, and lyrical fire, Chronixx reminded the world why he remains one of reggae’s most revered modern icons.
Chronixx Returns in Full Force to Close ReggaeLand 2025
From the opening notes of “Skanking Sweet” to the crowd sing-along of “Smile Jamaica”, Chronixx wove through fan favourites, deep album cuts, and fresh material, all while connecting deeply with the audience. “Ain’t No Giving In”, “Spanish Town Rockin”, and his blend of roots reggae and dancehall classics showed not just versatility, but total mastery of the craft.
And then—the big announcement: Chronixx revealed a new album titled Exile is on the way. Fans erupted, both live and online, with the news. Tweets poured in describing the performance as:
Chronixx Returns in Full Force to Close ReggaeLand 2025
“One of the best performances I’ve seen in a long time—not just reggae, but in general.”
“Serious artist, real quality performer.”
“Chronixx’s performance today was probably the greatest live performance I’ve ever seen.”
“PERFORMERRRRRR. You carried the night.”
With a band that delivered impeccable transitions and a seamless flow—even without his usual Zincfence Redemption crew—Chronixx maintained top-tier musical quality. His interactions with the crowd were frequent and genuine, prompting whistling, pull-ups, and mass sing-alongs.
Chronixx Returns in Full Force to Close ReggaeLand 2025
One unforgettable moment came during a musical transition medley, described online as “crazy” and “mad” by fans stunned at the band’s execution. Another fan tweeted, “Chronixx’s performance mirrored Bob Marley’s message—timeless, rooted, and global.”
His live show also welcomed guest appearances, and despite new material being introduced, it was equally well received as his classics—a testament to the trust and love his fans have for his sound and message.
Chronixx Returns in Full Force to Close ReggaeLand 2025
With this set, Chronixx didn’t just close ReggaeLand 2025—he elevated it, setting the stage for the next chapter of his artistry with Exile and reminding us why he’s not just a performer, but a movement.
Dexta Daps Delivers a Masterclass at ReggaeLand 2025
Dexta Daps Delivers a Masterclass at ReggaeLand 2025
“The best reggae festival I’ve ever been to, and the best I’ve ever performed at.” Those were the words of Dexta Daps following his electric set at ReggaeLand 2025, and by all accounts—fans, staff, and performers alike—it was a night to remember.
Dexta Daps Delivers a Masterclass at ReggaeLand 2025
From the moment he stepped on stage, Dexta set the tone with smooth vocals, heartfelt ballads, and undeniable charisma. He serenaded the ladies with crowd favourites and deep cuts from his catalogue, while bringing out rising star Rally Banks to join him in the moment. Early in the set, the anthem “Shabba Madda Pot” made an appearance—only to return again later in a climactic crowd-hyping moment.
But this wasn’t just a show—it was a celebration of Jamaican culture and musical lineage. Dexta paid tribute to the iconic Louie ‘Gangalee’ Culture calling him out, with a seamless tribute medley nodding to the 90s golden era. He re-centered the performance with “Call Me If”—his modern take built on the Liquid Sunshine riddim, connecting the past and present in one fluid moment.
Dexta Daps Delivers a Masterclass at ReggaeLand 2025
Backed by a live band, dancers, and flawless backup vocals, this was a stadium-calibre show tailored with intimacy, soul, and high production value. The audience responded in kind—singing, screaming, waving flags, and soaking in every drop of vibes. Even the volunteers, security teams, and production crew were seen smiling and vibing throughout.
Dexta Daps Delivers a Masterclass at ReggaeLand 2025
The energy of Milton Keynes Bowl, amplified by Jamaica’s Emancipation and Independence celebrations, created a perfect fusion of heritage and modern excellence. Dexta Daps didn’t just perform—he delivered a first-class performance for a first-class audience.
Capleton Ignites ReggaeLand 2025 – A Fiery Finish to Day One
Capleton Ignites ReggaeLand 2025 – A Fiery Finish to Day One
Milton Keynes Bowl erupted in flames—literally and metaphorically—as Capleton, the Fireman himself, stormed the stage to headline ReggaeLand 2025. From the moment he touched the mic, it was clear: this would be no ordinary performance.
Capleton Ignites ReggaeLand 2025
Capleton delivered hit after hit, seamlessly weaving between explosive anthems and uplifting messages, punctuated by spontaneous, heartfelt exchanges with his audience. With every “Gimme di woman dem,” the crowd roared in response, especially during the serenades and fan-favourites dedicated to the empresses in the place.
He came armed with the classics:
•“Slew Dem” and “Hunt You” had the massive crowd in a frenzy
•“Or Wah” and “Raggy Road” brought the energy to a fever pitch
•And when “That Day Will Come” and “It Was Written” dropped, the audience became a full choir, singing every line with deep reverence.
Capleton Ignites ReggaeLand 2025
Capleton’s trademark high jumps, relentless stamina, and powerful vocals were on full display, proving once again why he’s a cornerstone of reggae and dancehall. The flames, the message, the movement—ReggaeLand got all three in abundance.
Capleton Ignites ReggaeLand 2025
As the final echoes rang out across Milton Keynes Bowl, it was clear: Day 1 ended on a spiritual high. The patrons left energized, inspired, and fully satisfied.
A Bold Declaration of Faith, Hustle & Global Dreams
London, August 1st 2025 – Rising Afro-fusion artist Yelé returns with “Never Letting Down”, a feel-good Dancehall/Reggae anthem packed with layered harmonies, motivational lyrics, and the kind of infectious groove that makes you move.
Out now on all major streaming platforms, the track features Kingston native The Gideon and showcases Yelé’s signature blend of boldness, rhythm, and soul.
Driven by pulsating patois hooks and cinematic lyrics, Never Letting Down is more than just a vibe — it’s a declaration. The track speaks to every dreamer chasing a vision, blending island grit with melodic uplift. It’s the kind of song that belongs on the road to greatness and the main stage alike.
“This one’s for the believers,” Yelé shares. “It’s about perseverance, drive, and that unshakeable faith that your dreams are valid and God will come through, no matter the odds.”
Written and recorded at Jah Ova Evil Studio in Kingston, Jamaica, the track was born during a grassroots promo run that included appearances at Uptown Monday, Boom Sunday, and the Reggae Sumfest media launch. It captures the fire of real ambition and spiritual grounding — a soundtrack for turning goals into global impact.
Yelé’s previous single Outside (Thinking About You) garnered 140K+ YouTube views; radio play across the UK, US, Canada, Jamaica, Uganda, and Nigeria; and blog coverage from NotJustOk, BellaNaija, and Tooxclusive. With Never Letting Down, she levels up once again — preparing for a live performance at Notting Hill Carnival, continued radio promo, and a targeted campaign across Africa, the Caribbean, and the diaspora.
With her genre-blending style and cultural fluency, Yelé delivers a musical experience that’s distinctly her own. Never Letting Down cements her as an emerging voice with a message worth moving to.
Listen to “Never Letting Down” now and turn the volume up on your vision.
Kendrick Lamar & SZA – Grand National Tour Night 1 at Tottenham Hotspur Stadium
REVIEW: Kendrick Lamar & SZA – Grand National Tour Night 1 at Tottenham Hotspur Stadium
Night 1 of Kendrick Lamar and SZA’s Grand National Tour at Tottenham Hotspur Stadium was nothing short of a spectacle. From the moment Kendrick ascended onto the stage in a car, rapping from inside the vehicle, the crowd knew they were in for an experience—not just a concert.
Kendrick Lamar & SZA – Grand National Tour Night 1 at Tottenham Hotspur Stadium
Kendrick: Storytelling in Motion
Kendrick Lamar’s set was a masterclass in narrative performance. His use of audiovisual storytelling was deliberate and layered. With cinematic skits, sketched characters, and seamless transitions, each track was introduced with thought-provoking dialogue, guiding the audience through a personal and political journey. The stage was more than a platform—it became a theatre of expression. The fireworks, sharp visuals, and evolving props (including a series of symbolic car changes) added spectacle to substance.
SZA: Nature, Power & Performance
SZA brought a contrasting but equally mesmerizing energy. Her stage was alive with elements of nature—lush greenery, oversized insects, and symbolic creatures that turned the stadium into a fantastical garden. Her vocals were powerful and pure, often backed by live guitar solos and full band arrangements that elevated each track. From Kill Bill to her newer material, every performance was delivered with choreography that felt both ethereal and grounded.
Kendrick Lamar & SZA – Grand National Tour Night 1 at Tottenham Hotspur Stadium
Energy, Balance & Crowd Connection
The strength of this tour lies in its ability to shift gears while maintaining full audience engagement. The alternating performances between Kendrick and SZA offered a rhythm of energy and calm, aggression and grace. The crowd—diverse in age, background, and musical taste—responded to every beat. Teenagers, students, working professionals, and long-time hip hop and R&B fans were all united in singing, shouting, dancing, and jumping in sync.
Kendrick Lamar & SZA – Grand National Tour Night 1 at Tottenham Hotspur Stadium
Highlights
•The heavy metal segment shocked and thrilled the crowd, driven by high-octane band performances and pulsating stage energy.
•Certified hits met new music in a way that honored the past and future of both artists.
•The audio clarity, lighting, and pyrotechnics elevated the production value beyond expectation.
•Security, entry, and general comfort were all smooth and well-managed, contributing to an overall excellent fan experience.
The Encore & Emotional Closure
As Kendrick closed with the crowd-shaking “They Not Like Us,” many assumed the night had ended—until the encore. SZA returned to the stage for a final duet set with Kendrick, including the emotionally resonant “Luther” and other recent collaborations. It was a warm, communal closing that felt more like a celebration than a conclusion, perfectly setting the tone for Night 2.
Final Verdict:
This wasn’t just a show—it was a meticulously crafted, emotionally intelligent, and visually rich journey. Kendrick and SZA balance each other effortlessly, offering a duality that few tours can match. London was more than ready—and the Grand National Tour delivered.
