From the vibrant streets of Jamaica to the creative heart of Notting Hill Carnival, Lauren is a rising force in the carnival arts. First stepping into the scene as a model, she quickly found herself drawn deeper — gemming, feathering, and eventually designing her own costumes under her emerging brand OPM Carnival. With a unique eye for blending tradition with innovation, Lauren’s designs don’t just dress masqueraders — they tell stories of heritage, empowerment, and transformation. Her journey is one of bold leaps, cultural pride, and fearless creativity.
Personal Journey & Inspiration
- Can you tell us about your background and how you first became involved in carnival arts?
My name is Lauren, I’m from the beautiful island of Jamaica. I initially became involved in carnival arts as a model and recently transitioned to costume designing under ‘OPM Carnival’.
2. What inspired you to pursue costume design within the carnival scene?
Honestly, a leap of faith. When I put on a costume, I liked to come up with ideas of how I can add my own twist; I used to tweak my costumes by adding gems and adjusting the feather work. Further on, I found myself working costume production both in London and internationally: gemming, wrapping, boarding, and feathering countless costumes. This helped me understand the logistics of costume design and production. So, with prayer, I took a leap of faith to curate my own designs from scratch.
3. What inspired you to pursue modelling within the carnival scene?
I’ve naturally felt quite comfortable in front of cameras, but my friends were the ones who got me into modelling. I would model as somewhat of a favour, but then I soon realised I had a talent for it.
4. Were there any pivotal moments or influences that shaped your path in this industry?
I think a pivotal moment was when I hit a huge obstacle and I was tasked with constructing a section in the space of a week…It showed me the level of resilience and determination that’s required to get the job done. Regardless of the situation, you’ve got to dust yourself off and keep going in this industry.
Creative Process & Design Philosophy
5. How do you approach the design process for a new carnival costume?
It always begins with a theme. Followed by curating a mood board of ideas that align with a concept. After that, I consider how I can innovate those ideas into something that people would be blown away with.
6. What materials and techniques do you prefer to use in your creations?
I’m an iPad kid- it’s me, my iPad and my Apple Pencil against the world! I sketch my designs out on there, duplicating a foundational design then modifying the sketches to see which ones I prefer.
7. How do you balance traditional carnival aesthetics with contemporary design elements?
I balance traditional carnival aesthetics with contemporary design by researching historical costume designs, especially focusing on classic backpack structures seen across a variety of West Indian islands. I use these traditional shapes as a foundation, then adapt and reimagine them with modern materials, silhouettes, and features that reflect the current climate of costume design. This approach allows me to maintain cultural roots while bringing a fresh, innovative feel to each piece.
8. Who are you designing for in 2025, what’s the feedback like and what are your hopes for Notting Hill 2025?
I am currently designing for Flagz mas band. The theme this year is New Dawn and I had the concept of the Renaissance. My section is named Aurelius- where regal meets elegance. My hopes for Notting Hill 2025 is for all masqueraders to have an amazing experience with more people recognising OPM Carnival and hopefully joining our journey in the future.
Modelling & Performance
9. How does your experience as a model influence your costume designs?
As a model, you get first insight into the feel of a costume. You quickly gather if a costume is comfortable and applicable to wear while playing mas. So when designing, I keep in mind the space on the road, length of time, and style of costume that will be applicable for a variety of body types.
10. Can you describe the feeling of wearing and showcasing your own designs during carnival events?
It’s an ethereal feeling. There’s an overwhelming sense of gratitude, knowing numerous people saw your designs and wanted to be part of your vision. Once you reach judging point and see your blood sweat and tears weren’t made in vein, it’s indescribable.
Cultural Significance & Representation
11. How do your designs reflect your cultural heritage and the essence of carnival?
My designs reflect my cultural heritage and the essence of carnival by drawing directly from my roots. The first costume I ever created was called Libertas, inspired by the spirit of freedom that carnival represents. I used a vibrant mix of greens and yellows—colours taken from the Jamaican flag—to honor my country and highlight its influence in the carnival scene. The name Libertas, meaning freedom, speaks to both the historical journey from oppression and the modern sense of liberation carnival offers—a break from everyday life where we can fully express ourselves.
12. In what ways do you aim to promote diversity and inclusivity through your work?
Understanding that a one-size-fits-all approach will never apply to carnival costumes. As women, we’ve been beautifully crafted in a range of shapes and sizes. So, designing a variety of options is crucial to ensure every individual feels beautiful in what they wear.
13. How do you ensure that your costumes honour the traditions and history of carnival celebrations?
I ensure my costumes honour the traditions and history of carnival by staying true to key elements like offering a variety of costume options under one unifying theme, which reflects the layered storytelling of carnival. I also make it a priority to work with community members, such as wire benders who were part of the early days of Notting Hill Carnival. By keeping the production in-house and involving those who paved the way, I’m both preserving traditional craftsmanship and showing respect to the pioneers who built the foundation for what carnival is today.
14. Can you share a particularly memorable project or achievement in your journey so far?
One of the most unforgettable moments in my journey was seeing my masqueraders cross the judging point. Everyone’s faces lit up with joy as they fete down the line in the costumes I designed. Knowing I played even a small part in their happiness and confidence was incredibly emotional. It reminded me why I do this. The hours of planning, designing, and producing suddenly felt worth it. Being able to contribute to their carnival experience in such a meaningful way is something I’ll always hold close.
15. How do you stay motivated and inspired during demanding periods in your work?
My motivation often comes from remembering why I started—representing my heritage, creating space for women of all shapes, and building something that lasts. During high-pressure times, I go back to the drawing board—literally. Sketching helps me reconnect with the creative spark. And honestly, prayer and community support keep me grounded. The journey isn’t always glamorous, but knowing people are excited to wear something I created fills me with a warmth of joy.
Social Media & Community Engagement
16. How has your presence on Instagram influenced your career and opportunities
Instagram has been a game-changer. It gave me a platform to showcase not just finished costumes, but the behind-the-scenes of my process. It’s helped me connect with mas bands, clients, other creatives, and people I may never have reached otherwise. A single post can open doors to collaborations and international exposure, and that’s been huge for growing OPM Carnival.
17. What role does social media play in connecting with your audience and the broader carnival community?
Social media lets people see that there’s a real person behind the feathers and gems—someone who’s passionate about representation, detail, and culture. It allows me to have real-time conversations with people who are involved in the carnival arts in addition to those who are curious about carnival culture. It’s a space to educate, celebrate, and build community.
18. How do you handle feedback and interactions with followers online?
I welcome feedback, especially from masqueraders who actually wear the designs. Their comfort and confidence matter most to me. Whether it’s praise or constructive criticism, I try to take it all in with grace. I also appreciate engaging with followers through DMs, comments, story reactions, etc. It reminds me that people genuinely care about what I’m creating.
Future Aspirations & Advice
19. What are your goals for the future in terms of design, modelling, and decoration?
Long-term, I want to continue elevating OPM Carnival and designing for more bands both locally and internationally. I’m passionate about growing the brand while staying rooted in authenticity. In terms of modelling, I hope to keep using my platform to promote body confidence. Further along, I see myself branching into set decoration and creative direction—something I had a taste of this year and absolutely fell in love with. It opened up a new creative lane for me, and I’m excited to explore it more deeply.
20. What advice would you offer to aspiring costume designers and models entering the carnival scene?
Start where you are, and don’t wait until everything is “perfect” to begin. Your creativity will grow as your hands get involved. For models, know your value and protect your peace. Consistency matter more than perfection, and above all, don’t be anxious about anything, but pray about everything.
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As she looks ahead to Notting Hill Carnival 2025 with her regal “Aurelius” section for Flagz Mas Band, Lauren is more than a designer — she’s a cultural curator and visionary. Through OPM Carnival, she honors her Jamaican roots, uplifts diverse body types, and continues to bring new energy to the road. With every feather placed and every gem glued, Lauren reminds us that carnival isn’t just an event — it’s a celebration of freedom, identity, and boundless expression.
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