Lauren’s Journey into Carnival From Model to Costume Designer

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From the vibrant streets of Jamaica to the creative heart of Notting Hill Carnival, Lauren is a rising force in the carnival arts. First stepping into the scene as a model, she quickly found herself drawn deeper — gemming, feathering, and eventually designing her own costumes under her emerging brand OPM Carnival. With a unique eye for blending tradition with innovation, Lauren’s designs don’t just dress masqueraders — they tell stories of heritage, empowerment, and transformation. Her journey is one of bold leaps, cultural pride, and fearless creativity.

Lauren x Worlmag Feature Banner Image — Lauren x Worlmag

Personal Journey & Inspiration

Can you tell us about your background and how you first became involved in carnival arts?

My name is Lauren, I’m from the beautiful island of Jamaica. I initially became involved in carnival arts as a model and recently transitioned to costume designing under ‘OPM Carnival’.

2. What inspired you to pursue costume design within the carnival scene?

Honestly, a leap of faith. When I put on a costume, I liked to come up with ideas of how I can add my own twist; I used to tweak my costumes by adding gems and adjusting the feather work. Further on, I found myself working costume production both in London and internationally: gemming, wrapping, boarding, and feathering countless costumes. This helped me understand the logistics of costume design and production. So, with prayer, I took a leap of faith to curate my own designs from scratch.

3. What inspired you to pursue modelling within the carnival scene?

I’ve naturally felt quite comfortable in front of cameras, but my friends were the ones who got me into modelling. I would model as somewhat of a favour, but then I soon realised I had a talent for it.

4. Were there any pivotal moments or influences that shaped your path in this industry?

I think a pivotal moment was when I hit a huge obstacle and I was tasked with constructing a section in the space of a week…It showed me the level of resilience and determination that’s required to get the job done. Regardless of the situation, you’ve got to dust yourself off and keep going in this industry.

Creative Process & Design Philosophy

5. How do you approach the design process for a new carnival costume?

It always begins with a theme. Followed by curating a mood board of ideas that align with a concept. After that, I consider how I can innovate those ideas into something that people would be blown away with.

6. What materials and techniques do you prefer to use in your creations?

I’m an iPad kid- it’s me, my iPad and my Apple Pencil against the world! I sketch my designs out on there, duplicating a foundational design then modifying the sketches to see which ones I prefer.

7. How do you balance traditional carnival aesthetics with contemporary design elements?

I balance traditional carnival aesthetics with contemporary design by researching historical costume designs, especially focusing on classic backpack structures seen across a variety of West Indian islands. I use these traditional shapes as a foundation, then adapt and reimagine them with modern materials, silhouettes, and features that reflect the current climate of costume design. This approach allows me to maintain cultural roots while bringing a fresh, innovative feel to each piece.

8. Who are you designing for in 2025, what’s the feedback like and what are your hopes for Notting Hill 2025?

I am currently designing for Flagz mas band. The theme this year is New Dawn and I had the concept of the Renaissance. My section is named Aurelius- where regal meets elegance. My hopes for Notting Hill 2025 is for all masqueraders to have an amazing experience with more people recognising OPM Carnival and hopefully joining our journey in the future.

Modelling & Performance

9. How does your experience as a model influence your costume designs?

As a model, you get first insight into the feel of a costume. You quickly gather if a costume is comfortable and applicable to wear while playing mas. So when designing, I keep in mind the space on the road, length of time, and style of costume that will be applicable for a variety of body types.

10. Can you describe the feeling of wearing and showcasing your own designs during carnival events?

It’s an ethereal feeling. There’s an overwhelming sense of gratitude, knowing numerous people saw your designs and wanted to be part of your vision. Once you reach judging point and see your blood sweat and tears weren’t made in vein, it’s indescribable.

Cultural Significance & Representation

11. How do your designs reflect your cultural heritage and the essence of carnival?

My designs reflect my cultural heritage and the essence of carnival by drawing directly from my roots. The first costume I ever created was called Libertas, inspired by the spirit of freedom that carnival represents. I used a vibrant mix of greens and yellows—colours taken from the Jamaican flag—to honor my country and highlight its influence in the carnival scene. The name Libertas, meaning freedom, speaks to both the historical journey from oppression and the modern sense of liberation carnival offers—a break from everyday life where we can fully express ourselves.

12. In what ways do you aim to promote diversity and inclusivity through your work?

Understanding that a one-size-fits-all approach will never apply to carnival costumes. As women, we’ve been beautifully crafted in a range of shapes and sizes. So, designing a variety of options is crucial to ensure every individual feels beautiful in what they wear.

13. How do you ensure that your costumes honour the traditions and history of carnival celebrations?

I ensure my costumes honour the traditions and history of carnival by staying true to key elements like offering a variety of costume options under one unifying theme, which reflects the layered storytelling of carnival. I also make it a priority to work with community members, such as wire benders who were part of the early days of Notting Hill Carnival. By keeping the production in-house and involving those who paved the way, I’m both preserving traditional craftsmanship and showing respect to the pioneers who built the foundation for what carnival is today.

14. Can you share a particularly memorable project or achievement in your journey so far?

One of the most unforgettable moments in my journey was seeing my masqueraders cross the judging point. Everyone’s faces lit up with joy as they fete down the line in the costumes I designed. Knowing I played even a small part in their happiness and confidence was incredibly emotional. It reminded me why I do this. The hours of planning, designing, and producing suddenly felt worth it. Being able to contribute to their carnival experience in such a meaningful way is something I’ll always hold close.

15. How do you stay motivated and inspired during demanding periods in your work?

My motivation often comes from remembering why I started—representing my heritage, creating space for women of all shapes, and building something that lasts. During high-pressure times, I go back to the drawing board—literally. Sketching helps me reconnect with the creative spark. And honestly, prayer and community support keep me grounded. The journey isn’t always glamorous, but knowing people are excited to wear something I created fills me with a warmth of joy.

Social Media & Community Engagement

16. How has your presence on Instagram influenced your career and opportunities

Instagram has been a game-changer. It gave me a platform to showcase not just finished costumes, but the behind-the-scenes of my process. It’s helped me connect with mas bands, clients, other creatives, and people I may never have reached otherwise. A single post can open doors to collaborations and international exposure, and that’s been huge for growing OPM Carnival.

17. What role does social media play in connecting with your audience and the broader carnival community?

Social media lets people see that there’s a real person behind the feathers and gems—someone who’s passionate about representation, detail, and culture. It allows me to have real-time conversations with people who are involved in the carnival arts in addition to those who are curious about carnival culture. It’s a space to educate, celebrate, and build community.

18. How do you handle feedback and interactions with followers online?

I welcome feedback, especially from masqueraders who actually wear the designs. Their comfort and confidence matter most to me. Whether it’s praise or constructive criticism, I try to take it all in with grace. I also appreciate engaging with followers through DMs, comments, story reactions, etc. It reminds me that people genuinely care about what I’m creating.

Future Aspirations & Advice

19. What are your goals for the future in terms of design, modelling, and decoration?

Long-term, I want to continue elevating OPM Carnival and designing for more bands both locally and internationally. I’m passionate about growing the brand while staying rooted in authenticity. In terms of modelling, I hope to keep using my platform to promote body confidence. Further along, I see myself branching into set decoration and creative direction—something I had a taste of this year and absolutely fell in love with. It opened up a new creative lane for me, and I’m excited to explore it more deeply.

20. What advice would you offer to aspiring costume designers and models entering the carnival scene?

Start where you are, and don’t wait until everything is “perfect” to begin. Your creativity will grow as your hands get involved. For models, know your value and protect your peace. Consistency matter more than perfection, and above all, don’t be anxious about anything, but pray about everything.

Contact/Socials:

As she looks ahead to Notting Hill Carnival 2025 with her regal “Aurelius” section for Flagz Mas Band, Lauren is more than a designer — she’s a cultural curator and visionary. Through OPM Carnival, she honors her Jamaican roots, uplifts diverse body types, and continues to bring new energy to the road. With every feather placed and every gem glued, Lauren reminds us that carnival isn’t just an event — it’s a celebration of freedom, identity, and boundless expression.

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EXCO LEVI 6 TIMES JUNO REGGAE AWARDS WINNER

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menissa08jules

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Bus Drivers Link Up Celebrates Unity, Culture, and Community – From the Road to the Rave

By

Nai

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Bus Driver Linkup X Worlmag Feature Article banner

What started as a simple birthday celebration in December 2009 with just 200 attendees has grown into one of London’s most anticipated cultural gatherings — the Bus Drivers Link Up All White Summer Festival. Taking place on July 6, 2025, at Addington Park, this vibrant event not only unites transport workers, friends, and families under the sun but also serves as a celebration of Caribbean culture, music, and the unsung heroes of London’s streets — our bus drivers. With a rich blend of entertainment, cuisine, and community appreciation, this year’s edition promises to be the biggest and boldest yet.

Event Origins & Vision

What inspired the creation of the Bus Drivers Link Up, and how has it evolved since Its inception in December 2009?

It started off as a birthday party in December 2009, with 200 in attendance, comprising of fellow bus drivers, family, and friends in attendance and it just kept expanding annually.

2. How does the All White Summer Festival differ from other editions like the Black & Gold Dinner & Dance or the Champagne and Brandy Ball?

The All White Summer edition happens at a time when England is a bit warmer, the sun correlates with our energy, and all-white tends to cater for what is our next generation of Bus Driver Link-Up attendees graduating to the more sophisticated Champagne & Brandy Ball.

3. What is the significance of the “All White” dress code, and how does it contribute to the event’s atmosphere?

An all-white theme for Bus Drivers Link Up offers a distinctive visual identity and cultural resonance that makes the event feel premium, united, and impactful. When the sun is hot, we see in Arab countries, Wimbledon Tennis, and in cricket it is chosen for the same reason of reflecting the hot sun rays.

4. How does this event celebrate and honor the bus driving community in London?

We have been speaking to the whole bus drivers community across different companies in London, we invite members of the public to share stories, recommendations of the wonderful contributions of drivers whom we highlight, appreciate, and provide honours for.

Music & Entertainment

5. Can you share details about the lineup of performers and DJs for this year’s festival in terms of what they bring to the event?

This year brings Demarco, Donae’o, and Jazzy T, all international acts with different stories. Demarco, the Artist, Producer, Songwriter, brings a plethora of dancehall anthems from motivational, party songs, waistline-moving songs, and hardcore street anthems. Donae’o is a legend of UK sounds with a name meaning “Gift from God’a hybrid between Garage, Funky, Grime, R&B and AfroSwing with anthems to keep our attendees moving.6. 7. 8. Don Boss formerly of the group LOC with the viral crazy frog dance and a stalwart in the dancehall scene for catchy phrases, dances and slangs. Brings experience, UK know-how, and vibes. Jazzy T delivers from the legendary Renaissance, Rebirth of Learning, and lives up to that with authentic delivery of entertainment, dubplates, remixes, intros, and exclusives. We can’t forget our star-studded UK-based DJs like Andrew Fresh & Movie Star Johnny, Epik Jones, Sir DJ Corey, Strictly Vybz, Allan Brando, Milktray, and Papi Ultimate, all bring a well-rounded ability to entertain our very diverse crowd.

6. How do you curate the musical genres featured, such as Reggae, Soca, Dancehall, Afrobeats, and UK Garage, so it’s a balance for all attendees?

So there are the artist acts, and then there are the actual DJs, without giving away too much, the artists booked have a catalogue covering most of the genres, then the DJs are carefully selected based on previous sets, experience, and expertise to deliver multiple sets and roles.

7. Are there any special performances or collaborations planned for this edition that haven’t been revealed yet, any surprise guests planned?

Well, it’s no surprise if it is revealed, people have to wait and see. How do you ensure the entertainment resonates with both the bus driving community and the broader audience? Well, Bus Drivers are normal citizens like any working-class citizens that provide a service to our communities that love music, a great time, and our music celebrates the community with not just music but also the food and atmosphere.

Food & Beverage Experience

8. What types of Caribbean cuisine and beverages will be available at the festival?

So we have welcomed some of the best Caribbean caterers to provide food stalls for the event and will have a selection of spirits covering Rum, Brandy, Cognac, Vodka, Whiskey, Champagne, and more spirits and beer.

9. Are there any signature dishes or drinks that attendees should look forward to?

We are working with mixologists with event-themed drinks and also with some of the caterers with stalls to provide this experience, and it will be revealed on our platforms.

10. How do you select vendors to ensure an authentic and diverse culinary experience?

The selection happens through applications, thorough checks of background, track record, suitability for event, and reviews.

11. Will there be accommodations for dietary restrictions or preferences?

Yes, all caterers have been informed of the policies, and they themselves hold those legal standards of public service relating to allergens and food preparation.

Community & Culture

12. How does the festival foster a sense of community among bus drivers and their families?

It is in the name, we celebrate Bus Drivers, the passengers they serve, the communities they live in and work in, and we party.

14. In what ways does the event promote Caribbean culture within the London context?

The TFL is a respected brand, and Bus Drivers are integral to the brand has been around North London, East London, and South London, and very much has expanded to even further than London.

15. Are there any community-led initiatives or collaborations associated with the festival?

Yes, we received Bus Driver heroic stories that we make an effort to reward, acknowledge at our festival. We are also offering and appealing to local colleges to offer work experience as volunteers for our event.

16. How do you engage with attendees to gather feedback and enhance future events?

We have our valued Bus Drivers Link up staff, the security, and the various stakeholders who are our ears, Then there is our website, social media handles, and email that allows for feedback and analysis.

Logistics & Planning

17. What measures are in place to ensure safety and security during the festival?

All events have to go through a stringent risk assessment test; there are policies to prevent certain risks, and then for the less likely and major things that may not be under the control of the organisers, there is insurance, communication, and relationships with the relevant organisations tasked with mitigating these things.

18. Can you provide information on ticketing options, including VIP experiences and pricing?

Yes, Tickets are available via physical outlets, online via Eventbrite, and through shoobs with VIP packages provided by direct contact via email, phone, or our social media handle.

19. What amenities and facilities will be available on-site for attendees?

There will be toilet facilities on site, water available, a medical zone, and a press media zone for the many attendees. There will be provision for food & beverages all inside the venue, we have you covered.

20. How can interested individuals stay updated on event details and future Bus Drivers Link Up events?

There is our website www.powahousepromotions.co.uk, our social media handles @Bus_Drivers_Link_Up on Instagram/TikTok, and Facebook, and they can subscribe to our email blasts via our website.

Contacts/Socials

Tel +44 7943186735 | @Bus_Drivers_Link_Up (Instagram) | Orville.J.Russell (Facebook)

WIN A PAIR OF TICKETS FOR JULY 6

As the Bus Drivers Link Up gears up for another unforgettable All White Summer Festival, it stands as a shining example of what happens when community, culture, and purpose come together. It’s more than just a party — it’s a movement that honours everyday heroes while bringing people of all walks of life into a shared space of joy, rhythm, and recognition. Whether you’re there for the music, the food, or simply the vibes, July 6th promises an experience where everyone, not just drivers, has a reason to celebrate.

Bus Driver Linkup – All White Summer Festival

Mr Waltham Jah Jah Bless Me All White2025

By

Sheldon

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Mr Waltham Jah Jah Bless Me All White2025

Kirk Diamond Turned Culture Shock into Creativeity – Spanish Town to Brampton

By

Epik Jones

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Kirk Diamond Feature Image Worlmag website

From Spanish Town, Jamaica, to the suburbs of Brampton, Ontario, Kirk Diamond has never strayed far from his roots. A Juno Award-winning reggae artist, songwriter, and activist, Kirk has become a pillar in Canada’s reggae revival—bridging the golden era of roots with the urgency of today’s struggles. With a mic in one hand and Haile Selassie’s words in the other, his mission is clear: use music as a vessel for truth, upliftment, and unity. Whether he’s performing globally or mentoring youth in his hometown, Kirk Diamond’s impact resonates far beyond the stage.

1. You were born in Spanish Town, Jamaica, and moved to Brampton, Ontario, at age 10. How did this transition influence your musical path and identity?

I first moved to Toronto, in an area known as Little Jamaica, before settling in Brampton after high school. There was definitely some culture shock, but music kept me rooted. It grounded me in my Jamaican heritage and ultimately guided me toward this musical path.

2. Growing up, which artists or genres had the most significant impact on your musical development?

Dancehall was always king for me, but growing up in Canada exposed me to Hip Hop, Pop, and even a bit of Rock—just from what was on the radio or what other kids were listening to in school. My biggest influences were Beenie Man, Bounty Killer, and Ninjaman, later Vybz Kartel. From other genres: Biggie, The Fugees, Wu- Tang, and Jay-Z had a big impact on me too.

3. Can you share the story behind forming the dancehall group Don Dem and how that experience shaped your solo career?

Don Dem was definitely ahead of its time. We did everything entertainment, but music was our common thread.Being in a group with such talented people pushed all of us to level up—iron sharpens iron. That experience was my training ground. It gave me the confidence and discipline I carry into my solo career.

4. Your EP Greater, won a Juno Award in 2018 and spent 42 weeks on the charts. What inspired this project, and what does it represent in your discography?

Greater was my way of proving I belonged in this industry professionally. It marked a turning point where major industry leaders began to take me seriously. For me, it represents the official start of my career as Kirk Diamond.

5. What did it mean to you to win the Juno Award for “Reggae Party” in 2023, especially collaborating with young talent like Kairo McLean?

It meant a lot—not just winning the Juno but doing it with Kairo and Finn. Finn believed in my work and respected my talent, and we both put in countless hours. Working with Kairo was my way of strengthening what we have here in Canada—showing that unity and quality can push our reggae scene to global levels.

6. Your album DREAD is described as a tribute to the golden era of reggae. What was the creative process like, and how did you and producer Finn approach its production?

Finn is mainly a hip-hop producer, but his Jamaican background gave him the cultural understanding. We both grew up with similar musical influences, so we drew from what we knew. Our mutual love for classic reggae and dancehall laid the foundation—we just added our unique perspectives to make something fresh and authentic, not just a throwback album.

7. How do you balance honouring traditional reggae roots while appealing to contemporary audiences?

It’s about knowing where the music comes from and understanding what I want to say to a new generation. I bring a modern flow and lyrical spin to classic riddims—things they may think sound “old,” but when delivered differently, it grabs them. It bridges the past with the now.

8. Your music often carries messages of unity and social justice. How do your beliefs influence your songwriting and activism?

Everything I write comes from truth and lived experience. My spirituality and Rastafari philosophy saved my life, so I write from that place. It’s not just music—it’s a reflection of what I believe and how I live.

9. In 2022, a park in Brampton was renamed in your honour. How did this recognition affect you personally and professionally?

Having a park named after me is something you don’t hear about—it’s still unbelievable. I take it seriously. It motivates me to keep working hard and to make sure the honour wasn’t in vain. That’s why I visit schools, mentor students in songwriting, and try to inspire them not just in music, but in life.

10. You’ve performed in countries like Mexico, the UK, Germany, and Jamaica. How have these international experiences influenced your music and perspective?

Performing around the world has boosted my confidence. It shows me that my message and music are welcomed everywhere—and that’s powerful. It reminds me that reggae is global, and so is purpose.

11. You’ve worked with artists like Tiffanie Malvo and Lord Fury. How do collaborations contribute to your musical growth?

I only collaborate when there’s mutual respect. Every collab teaches me something—whether it’s a different writing style or work ethic. That always inspires me to grow creatively.

12. What advice would you give to young, aspiring reggae artists looking to make their mark in the industry?

Love what you do and do what you love. Define success on your own terms—don’t let someone else’s definition limit you. Find what success means for you, and go after it unapologetically.

13. The single Bring It Good features a ’90s dancehall vibe. What inspired this track, and how was it received by your audience?

Bring It Good was inspired by that early ’90s groovy dancehall—think Shabba Ranks’ Mr. Loverman or Telephone Love. People always celebrate the ’90s era but often forget the smooth, sensual side. That’s what we wanted to bring back.

14. Your band, The Movement of Ahryel, plays a significant role in your performances. How did this collaboration come about, and what does it bring to your music?

The Movement of Ahryel was formed in 2017 by musicians who believed in the message and the mission. We’re more like family than colleagues—and I think that energy sets us apart. It’s love, not just business.

15. How do the philosophies of Haile Selassie and Marcus Garvey manifest in your music and daily life?

I live by their teachings every day. They guide my morals and decisions. Because I write from personal experience, those philosophies naturally show up in my lyrics. It’s all part of finding myself and helping others do the same.

16. Being the first reggae artist to host ETALK Canada is a notable achievement. How did this opportunity arise, and what was the experience like?

I got a call that they wanted me to speak on a few important topics. I think the music I make—and the values I stand on—made them feel I could speak to those issues in a meaningful way.

17. During the COVID-19 pandemic, you released Let It Be Done. What message were you aiming to convey through this song?

Let It Be Done came from a place of confusion. We were in a pandemic and also deep in global protests against police brutality. The world felt heavy. The song became a prayer—a message of hope in the middle of chaos..

18. Are there any upcoming projects or collaborations you’re excited about and can share with us?

Yes—my new album Poetic Revolution is done. It features collaborations with Imeru Tafari (Queen Ifrica’s son) and Chris Rivers (Big Pun’s son). I also wrote a book to go with the album that tells the stories behind the songs.

19. How have you seen the reggae scene evolve in Canada since you began your career, and where do you see it heading?

It’s definitely growing. Social media has helped artists gain visibility and connect with fans. When I started, it was rare to see someone make a living off reggae here. Now it’s happening. We’re building something, and I believe international recognition is coming for Canadian reggae.

20. What legacy do you hope to leave in the world of music and beyond?

I hope my legacy is that I opened doors—so the next generation can walk through and be great.

Contacts/socials

info@kirkdiamondmusic.com | Instagram: @kirkdiamond | Facebook: @kirkdiamondmusic

Kirk Diamond isn’t just building a music catalogue—he’s building a movement. One that honours tradition, embraces evolution, and puts purpose at the forefront of artistry. From winning Junos to having a park named after him, his journey proves that reggae, rooted in resistance and redemption, still has the power to transform. As he steps into his next era with Poetic Revolution, Kirk is reminding the world that reggae isn’t just alive in Canada—it’s thriving.

City Splash 2025 Review: Crowd & Culture meets Cloud

By

Epik Jones

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A Day of Diaspora Celebration—But Not Without Its Storm Clouds

City Splash 2025 returned to Brockwell Park with grand attendance, spells of sun, intermittent rain, and a powerful celebration of Caribbean and African music, food, and heritage. While the event lived up to its reputation as the “Home of Culture”, this year’s experience drew a mixed response—thanks largely to Popcaan’s heavily criticized headlining set.

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The Highs: Performances, Vibes & Celebrity appearance

Valiant, Spice, Tarrus Riley, DJ Nate, Sir DJ Corey, Seani B and DJ Larni received strong praise online for their energy and crowd engagement. From roots reggae to dancehall, each tent delivered something unique. Valiant whom is promoting his ‘Prove Them Wrong’ EP made his statement. Tarrus Riley had the crowd singing in the rain and it was a great vibe with his back to back serenading of ladies in his little clash versus saxophone player/singer Dean Fraser.

The likes of actors Aml Ameen, Michael Ward, famous tiktokers, D Double E, Moliy, Winford Williams (Onstage Tv) and more.

@KMoreOfficial: “DJ Nate set was 10/10 at City Splash! Tempo, song selection, hosting, guest performances. Top tier.”
@MikezAFC_: “The tent that DJ Larni’s set was in at City Splash was peakkk.”
@Magician1Of1st: “D Double E touch City Splash. Yeah only right — at least people had a good time.”

The weather was uncertain as were some of the performances,

@neeroseex: “Clearly had a good time at City Splash — lost my nose stud.”
@MissSocaCandy: “Splash in di City!” (With outfit snaps and all”)

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The Lows: Popcaan Backlash & Set Management

The biggest source of disappointment? Popcaan arriving nearly an hour late, then reportedly delivering a lacklustre set—leaving many fans frustrated and others walking out before he touched the mic.

@miss_smyle: “Glad I left before the time Popcaan was meant to be on.”
@SimmySimzx: “City Splash was very mid this year. The majority of acts felt rushed and Popcaan was bare late.”
@ARD28X: “Between Mavado cancelling and Popcaan being late, I don’t know how much more of this I can take.”
@thatguyBIGROB: “They turned off the lights on Popcaan at City Splash!”
@EllsyEll: “Popcaan coming on an hour late is very on brand.”

Some noted poor scheduling, rushed transitions, and a lack of stage presence from certain artists. One post even questioned whether the sign language interpreters were “signing in patwa.”

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Public Reaction: Split Between Love and Letdown

The internet painted a complicated picture. For many, it was a beautiful, joyful celebration. For others, the headliner mishap and stage management hiccups meant 2025 didn’t quite reach the highs of previous years.

@SimmySimzx: “City Splash was mid this year.”
@AJ: “That was my last City Splash, too dead.”
@Dejaune_trill: “Warehouse Worship, Recessland and City Splash back-to-back — I’m ready to rest.”
@RiaRozayyy: “Hearing City Splash from my window and I live 1 mile away? I’m content.”

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Final Verdict:

City Splash 2025 delivered a vibrant day of cultural pride and connection, but the Popcaan controversy cast a noticeable shadow. For fans, it was still a reminder of the power of Caribbean music and community—but the festival will need to tighten artist logistics and elevate headliner quality in 2026 to stay at the top.

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RATING: 7.5/10 – Cultural warmth, musical highs, but marred by timing issues and performance letdowns.

City Splash 2025: Culture Came Out, But So Did the Clouds

By: WORLMAG Culture Desk

Images by: Bampson, Epik Jones, WorlMag.

Alicia Sewell on Culture, Confidence, and Caribbean Pride

By

menissa08jules

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WorlMag Model Feature website banner Alicia

Meet Alicia Sewell, a vibrant soul whose Jamaican heritage and deep love for carnival has shaped not just her lifestyle but her passion for modeling and cultural expression. What started as a simple introduction to soca music quickly became a full immersion into the colorful, empowering world of carnival. With each step on the road and every pose in front of the camera, Alicia carries the spirit of her island roots — celebrating joy, freedom, and the rich traditions of the Caribbean.

What is your name and where in the Caribbean are you or your family from?

My name is Alicia Sewell. My family and I are from Jamaica.

How did you first get involved in the carnival scene?

An old friend introduced me to soca music, and that was the beginning of my love for carnival. From there, I became immersed in the culture and community surrounding it.

What does carnival mean to you personally?

Carnival, to me, is a deeply emotional experience. It brings an unexplainable joy that lifts my spirits and transforms any sadness into happiness. The way people connect through soca and carnival is truly magical and unifying.

How would you describe your cultural background and how it influences you today?

Being Jamaican, I carry with me a rich cultural heritage of music, dance, and celebration. That cultural pride influences everything I do, from the way I express myself through modeling to how I engage with carnival as a lifestyle, not just an event.

Carnival & Modelling Experience

How long have you been modeling or participating in carnival events?

I have been modeling for three years, and specifically modeling in the carnival scene for less than a year. However, I’ve been actively participating in carnival events for about four years.

What was your very first costume or band experience like?

My first costume experience with a band was with Yardmas. It was an incredible feeling to be officially part of a band, and it marked a meaningful moment in my carnival journey.

Do you prefer traditional carnival costumes or modern, more daring designs? Why?

I appreciate all designs, both traditional and modern. Each design holds unique cultural significance and brings its own flair to the carnival experience. That diversity in expression is what makes carnival so special.

Which Caribbean carnivals have you participated in so far? (Trinidad, Jamaica, Barbados, etc.)

So far, I’ve participated in the carnivals in Jamaica and Barbados.

How do you prepare mentally and physically for carnival season?

Mentally, there’s no special preparation, I live carnival year round. Soca is part of my daily playlist and lifestyle. Physically, I prepare by staying consistent with my gym routine to maintain strength and endurance.

Can you share a memorable or favourite carnival moment?

One of my favorite carnival memories is experiencing Barbados carnival. It exposed me to the roots of soca culture in a whole new way. From the beach fetes to the boat rides and the road experience, I truly felt at home. The warmth and hospitality of the Bajan people made the experience unforgettable.

Culture and Identity

How important is it for you to represent your heritage through carnival?

It’s incredibly important. Representing my heritage through carnival allows me to celebrate where I come from and honor the traditions of my ancestors, while inspiring others to embrace their own roots.

What challenges have you faced as a Caribbean model in the carnival or fashion world?

As a Caribbean model, one challenge is ensuring that our unique culture is portrayed authentically and respectfully. There can also be limited representation, which makes it even more vital to continue pushing for visibility and inclusivity. As an upcoming model, it’s really hard to find bands who want to work with new talent which is understandable but we wish there were more opportunities and platforms to be seen and appreciated.

How do you feel carnival empowers women, especially women of Caribbean descent?

Carnival empowers women by giving them the freedom to express themselves boldly and confidently. It breaks barriers and celebrates body positivity, individuality, and cultural pride, all of which are especially empowering for women of Caribbean descent.

Are there any cultural traditions or stories from your island that you love to share or express through your modelling?

Yes, I love showcasing the vibrant energy, music, and colors that are inherent to Jamaican culture. Whether it’s through dance, costume, or expression, I aim to bring a piece of my heritage into every shoot or performance.

The Future and Advice

What advice would you give to young women who want to get involved in carnival or modelling?

Be confident in who you are and stay true to your roots. The carnival and modeling industries are evolving, and your authenticity will set you apart. Surround yourself with positive influences, keep learning, and don’t be afraid to take up space.

Are there any designers, bands, or brands you dream of collaborating with?

Absolutely. I would love to collaborate with Tribe, Aura, Yardmas, Alejandro (designer), Krave, OroLuxury, Douglas Design, and so many more. These bands and designers all bring something powerful and unique to the carnival space, and it would be an honor to work with them.

What changes or improvements would you like to see in the carnival or modelling industry?

I would like to see more inclusivity, more representation of different body types, backgrounds, and identities. It’s important for the industry to evolve to reflect the diversity of the people who make it thrive.

How do you stay true to yourself while balancing public attention and your private life?

I stay grounded by remembering why I started. I keep a strong support system around me and make time for self-reflection. Protecting my peace and setting boundaries helps me maintain a healthy balance.

Fun Extras

What’s your ultimate carnival must-have item (besides your costume)?

A good pair of comfortable, durable boots or shoes. I need to be able to dance all day without worrying about my feet.

If you could describe your carnival vibe in three words, what would they be?

Vibrant. Free. Empowered.

From the streets of Jamaica to the fetes of Barbados, Alicia Sewell continues to embody what it means to be bold, authentic, and culturally proud. As she champions representation and inclusivity in carnival and modeling, she remains grounded in her roots and driven by a passion to inspire others. With dreams of collaborating with some of the biggest names in the carnival world, Alicia is not just walking in costume — she’s making a statement. Vibrant. Free. Empowered.

Clashes, Culture & The Craft: DJ English Fire’s Dancehall Evolution

By

tayjuanrob

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From South Florida’s sound clash arenas to UK stages lit with Caribbean energy, DJ English Fire has become a certified giant in global dancehall culture. With a voice that commands crowds and a resume rooted in legendary sound systems like Black Chiney and Prodigy, his journey has been nothing short of transformative. Dubbed “The Million Dollar Voice Man” after a promoter heard his iconic tone on a commercial back in 2014, English Fire has grown into one of the most sought-after hosts and MCs in the scene today.

What sets him apart? Not just his vocal power, but a foundation laid in vinyl, bloodline, and brotherhood. With family ties to music stretching from record shops to rap, and with early influences like King Addies and Tony Matterhorn shaping his approach, English Fire is a living fusion of sound system tradition and modern energy. Now based in the UK, he continues to evolve, mentor, and energize stages across the world, one mic check at a time.

In this exclusive Worlmag.com feature, he opens up about career-defining moments, navigating industry shifts, his passion for hosting, and what the future holds.

Let’s start with the name — English Fire and why do they call you “The Million Dollar Voice Man”?

The name actually came from someone saying u got that million dollar voice and I need it on a commercial for an event… and from there it just stuck as one of my monikers… this was about 2014/15

2. Growing up, what was that like who was your influences and where did you grow up?

I always had Music in my life, my grandfather owned a record shop, my uncle was a selector / dj, I have a cousin who is a rapper here in the UK, and I’ve always been surrounded by music. My influences growing up obviously was my uncle but I never thought music was my path until high school and me and my friends would be out clubbing more and listening to music, sound clashes etc… and my biggest influence at the time I got into music was King Addies sound from NY and Tony Matterhorn who I believe transformed what MCing was back then into what we currently have still going today.. I emulated him a lot as I was finding my voice and my path in this game.

3. You were part of the legendary Black Chiney sound system. What was that experience like, and how did it shape your career? –

Easily one the biggest achievements in my career… as I was a dj in south Florida before Black Chiney was formulated but I was always cool or friends with some of the members before they became a group, me and Walshy Fire went to the same high school, so we had a friendship from wayyy back. Dups and Bobby were also musical colleagues when they were ok other sound systems before they created Black Chiney, so the connections were always there. When I left Prodigy to join Black Chiney officially was 2010 at the 10-year anniversary party at an event called Naked, it became official. The rumors were in the streets already, and I had played a few events proper to that, but that was the official announcement. Joining BC gave me a deeper understanding of the music BUSINESS side of

things with management, contracts, etc.. this was now not just a fun sport but BUSINESS, and I learned a lot from Super Dups, Bobby, Willy Chin, and especially Katherine, who was the booking agent for BC. I was able to tour the world with BC and go to countries and places to play music that I had never dreamed of… definitely helped build my name from a local well well-known name in Florida to a global household name in multiple countries.. and I’ll forever be indebted to BC for that, and I’ll always be family with them.

4. Now you’re with Prodigy Sound System in the U.S. — tell us how that link-up happened.-

Well it’s not new… the prodigal son just returned… LOL I was actually a member on prodigy before I joined Black Chiney.. myself Killa Mike, shadow fire, Dappa & Bigga Don helped establish Prodigy as one of the TOP sounds in south Florida…. So when I left to join BC it

was a hard decision because prodigy was like MY sound.. we all operated that sound like a family and we all had a part in its growth. So it was like leaving something you helped build to this huge powerhouse to go somewhere else… felt like when LeBron left Cleveland to go play at Miami heat… LOL. but at the time the opportunity to play BC actually came twice before I actually decided to take up the offer and when I joined and it was just a business decision that I didn’t want to look back and think “What if” but me and prodigy always remained family and although I wasn’t an official Playing member of the sound I still had insight and a connection somewhat with them because outside of music we are actually the closest of friends.. Shadow is my daughters God Father and we’ve been friends since high school. And it was me who got him started in the business so the link never stopped really. Me and Killa Mike are super close friends so we always stayed in contact and spoke about the sound etc..

5. What inspired your move back to the UK, and how have you found the scene here compared to the U.S. or Jamaica?

It was a family decision really, plus some other personal reasons, which brought me back to the UK, and I wanted to explore that option and see the world from a different viewpoint. The scene is a lot different from the USA and even other parts of Europe, which was really eye-opening and shocking. For me, the industry I think both regions have their good and bad parts, but u just have to know how to navigate through it to make it work and make sure you enjoy the good while steering clear of the bad as much as possible.

6. How would you describe your role in the UK dancehall space right now?

Answer – I’m what they call an OG.. LOL I think my time in the industry now especially in the UK my role is more of a consultant to the younger generation to try and help them navigate this business and help them achieve their dreams because I know what it’s like to NOT have a helping hand or have someone guide u in the right direction. As far as myself in my career I’ve evolved from being the dj to more of what I’ve always wanted to do when I got in this game which was focus on being an MC and now as I’ve gotten into concert hosting more it’s where I find my most joy. I’ve teamed up with Dj Nate who I think is one of the most talented individuals I’ve ever met not just as a Dj but overall talented individual and we have formed a partnership that wasn’t intentional but has quickly become one of the best duos I’d consider in the game.

7. You host many major Caribbean events — what makes a good host in your eyes?

Confidence, Charisma, Energy, Skill & talent.. being a GREAT host embodies a combination of stand-up comedian, plus talk show presenter, plus hype person all rolled into

one person.. it’s not an easy thing to do but some ppl think just get a microphone and speak and it’s all good… that’s a recipe for disaster.. it’s Not an easy thing to stand on stage in front of 10k ppl and deliver something to keep them engaged and excited and anticipating what’s about to happen, a host plays a intricate part in the party goers start right before their fav artists come on that stage you have to create the atmosphere & energy just right… not to much not to little bit just enough to have them ready to go wild…

8. What’s your secret to keeping a crowd energised all night long?

That’s an expensive question… LOL can’t give away all the gems for free..

9. How do you prepare vocally for your gigs, especially when your voice is your main instrument?

Room temperature water… keep your vocal chords wet and practice voice control (Similar to a singer)

10. From clashes to juggling to hosting, you’ve done it all — which one do you enjoy more and why?

That’s a tricky one because I genuinely enjoy all aspects of the game.. I find myself

enjoying hosting more now and I think that’s just an evolution as I’ve gotten older… clashes will always be my fav past time but I take it so serious I literally try to end careers when I clash so.. LOL and the jugging aspect working with Dj Nate makes it very easy and seamless and because of that it’s more enjoyable than I probably liked when I had to do both Dj and mc… so I can honestly say I do enjoy all aspects of it but right now if I had to put it in order it would probably be Hosting, Juggling and then clashing but all very very close in contention lol

11. Tell us about a moment during a clash or event that still gives you goosebumps.

Red Bull Culture clash 2016 when I stepped on that stage in front of the sold out O2 arena I got chills… and I’ve been on big stages and done big things prior to this in my career but that was the BIGGEST event I’d been on and yeah it was a great feeling of nervousness and excitement… still get chills when someone mentions it…

12. How did your time with Black Chiney influence your sound or performance style today?

I think with BC it was more the business side than anything, because Prodigy was

already a top juggling sound in Florida easily one of the best so I watched BC be created and what they was able to do with their huge impact on the game from day 1.. the remixes were amazing so I think understanding how they was able to blend the fusion of hiphop / dancehall / rnb and make the music tell stories with the remixes helped me push that same style with the juggling and with the MCing as well.. tell stories with the music and have fun with it..

13. What’s been the biggest culture shock or difference between Caribbean events in the UK vs. the U.S. or Caribbean?

More people in the UK actually party now.. USA & Caribbean have become phone heavy, so a lot of the events people are more on their phones than actually enjoying the moment… and music as well.. I think more DJs play for the overall party and not just their segment, more in the States and Caribbean, where in the UK it can be a little competitive in the wrong way, and DJs play for their own segment and don’t care about the overall experience for the consumer..

14. How do you stay connected to the latest riddims, artists, and trends?

So many different record pools and things like that but also producers sending you music and social media… LOL

15. Which upcoming or underrated artists or selectors or host are you keeping an eye on right now?

There’s a few I think have the potential to be great I don’t want to make a list just in case I forgot anyone and leave them out.. but there’s a lot of potential in UK that I’ve noticed and some I’ve tried to help nurture their talent or guide help guide their business methods and as long as they stay true to themselves and the art form, do this with a genuine heart for the culture they’ll reach far..

16. Do you feel the UK gives enough platform to authentic Caribbean sound system culture?

Not enough.. the red tape and restrictions and the fight it gets from the powers that be.. hurts the culture, it hurts the possibilities of what could be.. It almost feels like it’s trying to squeeze the life out of it at times..

17. What’s one classic dubplate in your box that never fails to hit?

My Dub box is a problem LOL my fav Dub in my box is probably Ready- by Alkaline, Carry on – by Randy Valentine (Uk Artist) because I was the first and only one dj to have it on dub.. (not sure if that’s changed, it better not have.. LOL) and a dub that never fails to HIT probably Buju Banton – Sound Fi dead (Classic)

18. Outside of music, what keeps you grounded or inspired? –

My circle of friends and business partners i have. Working with Dj Nate and the brands he runs keeps me inspired.. watching the next generations of talent and trying to help them reach their potential keeps me inspired and the thing that keeps me grounded the most is remembering I never looked for this.. it wasn’t what I wanted to be at one point and I’m grateful to have such a long career and thank GOD all the time for the blessings and stressing he gives me… lately my kids are now seeing more what I do and them saying how proud they are is a different type of humbling experience

19. What’s one thing most people don’t know about DJ English Fire?

I’m actually a Nerd, LOL I’m a huge fan of history, and I research historical places, people, and events a lot… I remember when I went to Berlin and stood at the Berlin Wall for nearly an hour just looking at it and understanding what actually took place right where I was standing.. a surreal feeling

20. What legacy do you want to leave in the world of Caribbean music and hosting?

Remember me for my impact and my genuine love I have for this industry and I put my heart and soul in it for ppl to be entertained

21. Finally, what’s next for you — any new projects, events, or international plans in the pipeline?

The world is a big place (Let’s work to conquer more of it)

For Booking – bookings@djenglishfire.com

Follow on IG @djenglishfire

Whether commanding a clash, juggling tunes, or setting the vibe for 10,000-strong crowds, DJ English Fire continues to define what it means to be a master of the mic. Beyond the performance, he’s a connector, a mentor, and a storyteller — helping nurture new talent while championing the culture that raised him.

As he says, “Remember me for my impact and my genuine love I have for this industry. I put my heart and soul in it for people to be entertained.” With an evolving global presence, a return to Prodigy Sound, and powerful partnerships like his link-up with DJ Nate, the Million Dollar Voice Man shows no signs of slowing down.

Stay locked to Worlmag.com for more exclusive features celebrating Caribbean talent across the globe.

S2 Big Life 2025

By

tayjuanrob

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This Carnival Queen is Balancing Culture, Confidence & Carefree Vibes Meet Le’Sha

By

katty-rose

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Meet Le’Sha—a rising face in the carnival scene whose roots span Jamaica, Dominica, and Gambia. While her official journey in mas began in 2017, the seeds were planted long before, dancing through the streets of Notting Hill Carnival as a little girl. With a deep appreciation for Caribbean culture, vibrant costumes, and meaningful community, Le’Sha embodies what it means to celebrate heritage, embrace freedom, and walk the road in confidence. Whether she’s hitting Jouvert at sunrise, modelling for UCOM and IslandMas, or soaking up the Cropover sun with her crew, Le’Sha brings her full self to every moment—with passion, purpose, and pure energy.

WorlMag Model Feature Le'Sha 5 — WorlMag Model Feature Le’Sha

Personal Background

1. What is your name and where in the Caribbean are you or your family from?

Hi, my name is Le’Sha, and my family are from Jamaica, Dominica, and Gambia.

2. How did you first get involved in the carnival scene?

My parents would take me to Notting Hill Carnival when I was a little girl. But 2017 was when I really started to get involved in participating in NHC and playing mas. From then on, I’ve joined my family and friends on the road every year since.

WorlMag Model Feature Le'Sha 1 — WorlMag Model Feature Le’Sha

3. What does carnival mean to you personally?

To me, carnival is freedom. It’s such a euphoric and beautiful moment to be a part of. Seeing hundreds and thousands of people come together to celebrate and enjoy the different Caribbean cultures is heartwarming. I truly feel that carnival is one of those few events where everyone is encouraged and can be themselves unapologetically, which is such a blessing.

4. How would you describe your cultural background and how it influences you today?

I’d describe it as rich, as there are so many cultures that I’ve been fortunate to experience. Not only do I have my family cultures, but my godmothers’, my friends, even people I’ve randomly met, they have shared so much with me. It’s so inspiring to make and retain those connections. Being able to recognise the similarities and differences across cultures is so rewarding and has helped me appreciate carnival even more, for what it is.

Carnival and Modelling Experience

WorlMag Model Feature Le'Sha 10 — WorlMag Model Feature Le’Sha

5. How long have you been modelling or participating in carnival events?

I’m new to the modelling game. I modelled for UCOM twice last year and IslandMas once this year. In terms of carnival events, outside of Carnival Sunday and Monday, I attended my first jouvert in 2021 and never looked back.

6. What was your very first costume or band experience like?

I wore my very first costume at 18 with Hotwax, and it made me feel like I was officially a part of something big and really special.

7. Do you prefer traditional carnival costumes or modern, more daring designs? Why?

WorlMag Model Feature Le'Sha 8 — WorlMag Model Feature Le’Sha

I love seeing traditional costumes on the road, as they remind you of the history and the deeper meanings behind their creation. However, I love wearing the modern and daring costumes because they are just stunning. I am fully locked in with super-gemmed bodywear and big feathered backpacks. But generally, the craftsmanship and processes that go into designing and making costumes are mind-blowing.

8. Which Caribbean carnivals have you participated in so far? (Trinidad, Jamaica, Barbados, etc.)

I’ve already done St Lucia, Barbados, and Grenada. There’s more on the bucket list to tick off – Jamaica, Dominica, Trinidad, etc.

9. How do you prepare mentally and physically for carnival season?

Most importantly, I have a countdown on my phone for any carnival I’m attending to really get excited. Then it’s booking and ordering everything in advance – flights, accommodation, costumes, fetes, hair, nails, outfits, and makeup. Also, listening to soca (old and new).

10. Can you share a memorable or favourite carnival moment?

WorlMag Model Feature Le'Sha 9 — WorlMag Model Feature Le’Sha

I went to Cropover and Spicemas last year for my 25^th birthday with my mum and a big group of 20+ friends. It was the best trip I’ve ever had, and getting to share all of those experiences (including seeing Rihanna) with everyone, particularly my mum, was one for the books.

Culture and Identity

11. How important is it for you to represent your heritage through carnival?

It’s so important, I’ve learnt so much about my heritage through carnival. It’s a proud feeling to be able to share that with others, especially those who don’t know or misunderstand what carnival represents, as well as how they all differ in their own ways. Plus, carnival is a wonderful way for me to celebrate where I come from and express myself.

12. What challenges have you faced as a Caribbean model in the carnival or fashion world?

Me overthinking and doubting my modelling abilities in those moments, because everyone else makes it look so easy. As I’m new to this, I get so worried and stressed about posing and how I look. But I remind myself that it takes time, and practice.

13. How do you feel carnival empowers women, especially women of Caribbean descent?

WorlMag Model Feature Le'Sha 3 — WorlMag Model Feature Le’Sha

I think carnival empowers women through the inclusivity that it promotes. You will always see women of all shapes, sizes, skin tones, ages, and backgrounds travelling the world to play mas. It’s a safe space for Caribbean women to be free. The fact that you can go to fetes and carnivals by yourself and come out with new friends sharing the same sentiment, that will look after you and make sure you enjoy the festivities too, is sensational.

Personally, being on the road in costume with my crew is when I feel the most empowered because we all look amazing and get to share that feeling and vibe of being the prettiest people in the world.

14. Are there any cultural traditions or stories from your island that you love to share or express through your modelling?

I don’t feel like I express any cultural traditions through modelling. However, loads of stories are shared in general conversations at the shoots and launches, which is nice.

The Future and Advice

15. What advice would you give to young women who want to get involved in carnival or modelling?

WorlMag Model Feature Le'Sha 4 — WorlMag Model Feature Le’Sha

Carnival is open to everyone, so just be yourself and don’t worry. The carnival community will welcome you with open arms, regardless of what you look like or what you may be insecure about. Sometimes the thought of getting involved can be quite daunting but there is plenty of support around, and plenty of friendships to be made. Ease yourself into scene and take it from there.

16. Are there any designers, bands, or brands you dream of collaborating with?

I would love to work with anyone that would want me to model for them. One of my personal goals for the next year is to model for more bands and designers for the 2026 season.

WorlMag Model Feature Le'Sha 6 — WorlMag Model Feature Le’Sha

17. What changes or improvements would you like to see in the carnival or modelling industry?

I’ve got so many for the carnival industry, but here are a few:

- - Putting a deadline on when bands can launch by
  - Strictly soca for the road. No drill, rap, hip-hop, afrobeats, amapiano, etc, I don’t want to hear it.
  - Bands providing more organised and seamless distribution schedules and collections.
  - Making all backpacks detachable because trying to walk through the crowds of Notting Hill with a full backpack on isn’t fun.

WorlMag Model Feature Le'Sha 7 — WorlMag Model Feature Le’Sha

18. How do you stay true to yourself while balancing public attention and your private life?

To be honest, I take a lot of social media breaks because life can be so overwhelming, and
it’s help me to refocus and prioritise. I also talk a lot to my close family and friends, instead of bottling up my emotions. The past 5 years have been hectic, as I’ve been working fulltime during the day, studying at university in the evenings, and caring for my great-gran. So, I treat carnival and music concerts as a break away from the chaos and busyness of general life and trying to achieve my personal goals, as they bring me peace and joy.

Fun Extras

19. What’s your ultimate carnival must-have item (besides your costume)?

A fan because it’s way too hot and packed outside to not be carrying one. Plus, you’ll also always see me with my phone and cup in my hand.

20. If you could describe your carnival vibe in three words, what would they be?

Carefree, energetic, and that girl.

Contact/Socials

@sha.jjx

WorlMag Model Feature Le'Sha 2 — WorlMag Model Feature Le’Sha

Le’Sha may be new to modelling, but her spirit is already making waves. In a world that often asks women to dim their light, she’s choosing to shine brighter—unapologetically Caribbean, fiercely confident, and always “that girl.” With dreams to collaborate with more bands, advocate for carnival improvements, and represent her multifaceted culture, she’s proof that showing up as your authentic self is the boldest move you can make. For Le’Sha, carnival isn’t just a moment—it’s medicine, movement, and magic. And she’s just getting started.